After the “Red Dot Award” won by the domestic agricultural machinery, the agricultural machinery industry still needs innovation and investment.

[ China Agricultural Machinery Industry News ] Recently, the global "Red Dot Award", which has received much attention in the world, was announced in Germany. The Apollo P5000 tractor developed by Lovol Heavy Industries Europe won this award and attracted the attention of the industry. This is the only product in the domestic agricultural equipment field that has won the "Red Dot Award".

After the “Red Dot Award” was won by domestic agricultural machinery, the agricultural machinery industry still needs innovation and investment.

The "red dot award" is known as "the Oscar of the international industrial design community". The Chinese agricultural machinery product won the "red dot award", indicating that China's agricultural machinery began to open the door to world product manufacturing and design. On the other hand, there are many indications that there is still a big gap between the overall level of domestically produced agricultural machinery products and the world's advanced level. In order to truly rank among the top in the world, China's agricultural machinery industry still needs unremitting innovation and investment.

Breakthrough: Domestic agricultural machinery products won the "red dot award"

The Red Dot Award, dubbed the Global Red Dot Design Award, was held by the German Design Center in North Rhine-Westphalia and has been in existence for more than 60 years. This award means that the manufacturing and design level has conquered the international For a critical eye. This industrial competition attracts more than 60 countries and more than 10,000 pieces of works each year, and the competition is fierce.

It is reported that the agricultural machine that won the "Red Dot Award" is the Apos P5000 tractor developed by Lovol Heavy Industries in Europe, which achieved the breakthrough of the "red dot award" in the domestic agricultural machinery industry. Previously, in the global agricultural machinery field, only a few global brands such as John Deere had won the award.

In fact, domestic companies have won the “red dot award” many times in recent years. However, it is more concentrated in the mass consumer sectors such as mobile phones, computers, and home appliances. In these areas, some Chinese companies have been able to compete with the world's advanced levels to a considerable extent. The award of the domestic agricultural machinery products is rare.

Relevant information shows that Lovol Heavy Industry has been in the leading position in the domestic agricultural machinery industry for 16 consecutive years. At present, it can provide a complete mechanized solution for agricultural production from the integration of “cultivation, planting, management, storage, storage and transportation”. Its products are intelligent. The agricultural machinery is particularly prominent.

However, it may not be surprising that Revo Heavy Industries won the award. Since 2011, Lovol Heavy Industries has begun to enter the international market. In 2015, it acquired the 20-year-old Apos company in Europe. The acquisition has greatly enhanced the technical strength of Lovol Heavy Industries in the field of harvesters, filling the gap in domestic large-scale harvesting technology, and its harvesting machinery business technology ranks among the world's first.

In addition, in January 2015, Lovol Heavy Industries also acquired the Italian agricultural machinery company Mattmark. The strategic acquisition has filled the gaps in the technology and products of China's agricultural machinery, especially the air-suction precision seeder, and is of great significance for enhancing the competitiveness and brand influence of China's agricultural machinery business in foreign markets.

On this basis, at the Agricultural Machinery Exhibition in Hannover, Germany in November 2015, Lovol Heavy Industries launched a new series of internationally-advanced product portfolios, including newly-developed power-shifting tractors. Among them, the first listed product, the Apos 5130 tractor, won the European "Tractor Silver Award of the Year". From the above content, Lovol Heavy Industries won the "Red Dot Award" this time, which directly benefited from its own accumulation and breakthrough in technological innovation and global resource integration in recent years.