The LED lighting era in Shanghai has arrived. The development of the Shanghai lighting market in 2013 is in full swing. Many brands have followed the pace of market transformation, and some traditional enterprises have gradually completed their transformation. In 2013, when big brands have not yet appeared, for the emerging companies, this year is the channel construction year and the brand expansion year. They quickly seize the terminal market. The large and small dealer conferences are held every day on the beach, a large number of Outdoor billboards are crowded with various markets. Among them, Yiguang LED lighting, Tianzhuzhiguang, Teyoushi and other brands are particularly attractive. In addition, the influx of a large number of inter-bank enterprises has also made the competition in the LED lighting market rapidly hot.
In 2013, various corporate activities were staged. For example, on May 14th, Shanghai Yaming successfully contracted the lighting EMC project of Shanghai Central Building Office; on May 18th, the 7th Shanghai International New Light Source New Energy Lighting Forum was successfully held; On the 26th, Yiguang LED Lighting National Provincial Operator Cooperation Fair was held at the Renaissance Shanghai Hotel; on July 10th, the 2013 Shanghai International Lighting Exhibition was held; on August 22, Teyous was at Shanghai Volkswagen International The conference center held a national distributor conference; on September 11, the LED lighting lecture hall (Shanghai Station) was successfully held; on September 15, the East China Regional Distributor Conference and Jiamei sixth-generation LED new product launch conference was held in Shanghai; October 23 Day, Sanxiong. Aurora China Retail Industry Architectural Lighting Energy Efficiency Survey Research Results Conference was held in Shanghai; on November 8, Shanghai Semiconductor Lighting Engineering Technology Association 2013 member renewal conference closed; November 21, National Lighting Industry LED Market Alliance National Tour Exhibition (Shanghai Station) On November 24th, the Teyous Shaanxi Dealer Conference was successfully held in Shanghai; on November 29, 2013 China (Shanghai) Lighting E-commerce Channel Development Forum was successfully held; on December 13, Teyous was successfully held in Shanghai Distributor Conference.
At the dawn of the LED lighting era, a large number of brands with different reputations have emerged, which makes many merchants have no standard to rely on when they choose to operate a brand, lacking a sense of direction. 2013 is also a crucial period for business transformation. Whether it can keep up with the pace of the times determines the success or failure of the business.
The reporter learned that Shanghai's merchants have generally accepted LED lighting products. At the beginning of 2013, most of the businesses that had not been involved in the LED product field were mostly on the sidelines. In the second half of 2013, they have been competing in the LED tide. The LED store is constantly appearing, which indicates that the LED era in Shanghai has arrived.
With the influx of LED lighting products into the Shanghai market, its technology continues to improve, the cost-effectiveness of products is significantly higher, and some products are even lower than traditional lighting products. Due to the narrowing of the price gap between traditional lighting products, the market demand for LED lighting products will increase significantly in 2014.
Fujian LED lighting market is generally depressed In the 2013 Fujian lighting market, the most obvious change is that LED is widely used in commercial lighting, and another change is that sales of retail channels are generally reduced. For example, LED products in the Xiamen lighting market are flooded, among which, the products of light source and commercial lighting are the most. Among the light source products, the performance of Mulinsen tube and Foshan lighting bulb is the most eye-catching, and its high cost performance makes it a market benchmark.
In terms of brand building, Yiguang Lighting has a strong development momentum and a high reputation. However, the overall market of the lantern products market is sluggish. Due to the close relationship with the property market economy, its retail sales generally decline. For engineering products, the price of LED products is higher than that of traditional lighting products. The profit of individual projects has increased, and the number of projects has declined.
As the largest agent of Philips in Xiamen, Qiu Wucheng, general manager of Yideng Lighting, admitted that the sales of products in 2013 have been falling. In the wholesale market, the sales of products are also falling sharply. Some large-scale stores are also operating in small profits. Relatively speaking, the performance of a few merchants who have taken the engineering channel has increased. In recent years, the impact of LEDs, the most obvious change is in engineering.
Some merchants also said that LED lighting is a hot brain, and market competition has become hot. In terms of real use, LED lighting as a new concept, its light color, spectrum, light decay, affecting vision, poor stability and other factors are the problems faced by many companies. LED products are not convinced in many places, many customers still use traditional lighting products, and the popularity of LED lighting is still very long.
The transformation of the lighting market in Jiangsu is difficult on March 28, 2013. The theme is the world of virtue. The signing ceremony for the joining of new and old dealers of Jiangsu Langshi Lighting in Jiangsu Province was successfully concluded. On April 9, Yiguang LED Lighting Science Lecture Hall and Jiangsu Market Launch Conference were successfully held in Changzhou. On August 5th, Foshan Lighting's 2013 Jiangsu Distributor Conference and New Product Promotion Conference was held in Changzhou, Jiangsu.
2013 is the last year of the transformation of traditional lamps to LED lighting. For now, the traditional lamps in the Jiangsu market account for less than 2. The merchants in many regions of Jiangsu say that this year's business is flat compared to previous years, so they have to turn to LED sales. product. At the same time, the project is not satisfactory, so many businesses have turned their attention to the wholesale channels of products.
It is reported that Jiangsu Changzhou Lighting City is divided into six major markets, such as Zouqu Lighting City, Guanghui Lighting Market, Lighting City, Feili Lighting City, Street Light Market and Boutique Lighting. There are more than 1,560 merchants. Among them, Zouqu Lighting City is one of the more active markets with more than 20,000 staff members and is one of the heavy industrial zones in Zouqu. There are a large number of lighting and lighting fixtures, and the annual revenue of more than 100 million yuan accounts for more than half of the national market. There are countless thousands of merchants, which is a true Chinese lighting city.
Compared with the traditional market with strong strength, the development of new markets in Jiangsu in 2013 is facing bottlenecks. Distributed in Changzhou, Yancheng, Nantong, Yangzhou, Suzhou and other new markets, due to low visibility, inadequate facilities and other factors, investment difficulties have become a common problem faced by these new markets.
The outstanding brands with outstanding performance in 2013 include Yiguang, Mulinsen, Qinshang Optoelectronics, Shifu, Foshan Lighting and so on. Jiangsu enterprises with outstanding performance in the year include Wang Xiaobo, Chairman of Jiangsu Chuangyijia Co., Ltd., Fan Shicai, Chairman of Mingjiahui Electric Co., Ltd., Zhou Rongwen, Chairman of Sanlian Entrepreneur Co., Ltd., Yan Yufeng, Sanfeng Electric Co., Ltd., and Su Hengbing, General Manager of Aoting Lighting Co., Ltd. .
The chaotic brand of Zhejiang price system is the way out. In 2013, the development of LED lighting brands in Hangzhou is in full swing, and LED lighting has a tendency to replace energy-saving lamps. Hangzhou's economy is developed, and the demand for lighting is large, which has created the prosperity of the Hangzhou lighting market. As of 2013, the large and small lamps market in Hangzhou is difficult to count, and there are 7 professional markets. Among them, the Hangzhou lighting market, which brings together many first-line LED brands, is the most active.
In 2013, the major lighting market in Hangzhou was greatly affected by LED lighting. Most of the merchants reported that compared with the same period in 2012, the sales growth in the first half of the year was around 30, and the sales in the second half fell. LED lighting products are characterized by energy saving, long life and fashion. Consumers are willing to accept it, so they develop rapidly, while traditional lighting is gradually unattended. Businesses are looking at this market situation and are turning to LED products. However, the influx of LED products around the country has also made merchants feel that they have no choice.
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