On August 14, BAIC New Energy announced that it had successfully completed the B round of capital increase in July 2017. Xinhua News learned that this round of financing was introduced to investors from the central government, Beijing-Tianjin-Hebei enterprises, local enterprises, and industrial chain partners. The subscription shares exceeded 2 billion shares and raised a total of 11.118 billion yuan.
It is reported that this financing is the largest single-fund raising project for domestic new energy vehicle companies. However, analysis of the industry, behind it, revealed that this year's new energy auto industry subsidy retreat, policy adjustments, the current face of Beijing Automotive New Energy is to sell more than a loss of survival difficult.
Beijing New Energy's large-scale financing is quite surprising. After the completion of the B round of capital increase, BAIC New Energy had a total of 33 shareholders, holding a combined total of 5.297726 billion shares. Among them, 8 state-owned and state-controlled shareholders such as Beijing Automotive Group held 67.55% of the company's shares in total, the employee holding platform held 0.41% of the company's shares, and 23 social capital shares held 32.04% of the company's shares in total.
Regarding the new round of financing, Zheng Gang, general manager of BAE New Energy, stated: “This capital increase is mainly used for R&D of new technologies and new products, test and verification capabilities, smart manufacturing and investment in core components, and innovative application of business models.â€
However, Cui Dongshu, chairman of the National Passenger Vehicle Market Information Association, analyzed in an interview with Yu Xin news reporter that “The reason why it will generate 10 billion yuan in financing is because this year's new energy market policy is very specific. A lot of paste.†According to reports, according to the country’s newly announced subsidy policy for new energy vehicles, when non-individual users purchase subsidies for new energy vehicles in 2017, the accumulated mileage must reach 30,000 kilometers (except for special operating vehicles). Cui Dongshu revealed that, in general, 30,000 kilometers of driving mileage can be realized within two to three years after the purchase of a car, which means that non-personally purchasing users cannot immediately obtain this state subsidy, and manufacturers mostly pay out of their own pockets to attract customers. The subsidy gives the user this part of the cost. However, a large part of the sales of BAIC New Energy is brought by non-individual users. Therefore, for each vehicle sold, BAIC will bear an additional 36,000 yuan in subsidies to the owner, and the cost will be 2 yuan. -3 years later, cycling mileage of more than 30,000 kilometers can be returned. "So Beiqi New Energy is now in a situation of selling more losses, and the financial pressure is self-evident."
According to statistics, in July this year, BAIC New Energy achieved sales of 5,930 vehicles, an increase of 48.4% year-on-year, and an increase of 15.2% compared with the previous period. After the first quarter of this year, it again won the monthly sales of domestic pure electric vehicles. From January to July this year, the cumulative sales of BAIC New Energy reached 36,084 units, an increase of 88.5% year-on-year. Although the absolute sales volume was not high, it was already in a leading position in the industry. However, compared with the year-on-year growth of 159% in 2016, this year's growth rate has dropped significantly. Even because Beiqi New Energy shouted a “great leap forward†sales target this year, its sales in the first seven months had only completed 21.2% of its annual sales target of 170,000.
The annual sales target of Beiqi is set to be too high this year, which is three times that of last year. It is very difficult to complete it. “Cui Dongshu said that last year, Beijing Automotive New Energy sold 42200 vehicles throughout the year.
Sales did not meet expectations and substitutions were reasonable. At the Beiqi New Energy Media Communication Meeting on August 14, Beijing New Energy also announced the latest personnel appointment. In addition to the newly appointed Assistant General Manager of BAIC New Energy and General Manager Li Yixiu of the sales company, the former general manager of BAIC New Energy Marketing Co., Ltd. Zhang Yong also took over as Deputy General Manager of BAIC New Energy.
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