The new version of the "National Standard for the Safety of Private School Buses" was formally implemented on May 1. The drastically reduced admission standards have caused many car companies to start gearing up in the school bus market. “Actually, the current school bus products launched by domestic passenger car companies have little difference in technology level. The key is to see who can first occupy a favorable terrain in the market.†An unidentified passenger car project manager who spoke on condition of anonymity told reporters that customer resources It is of utmost importance to school bus manufacturers.
As the first American school bus manufacturer to decide to enter the Chinese market, after learning that Blue Jays has identified a partner, Lu Wei, general manager of Navistar China, has doubled its pressure. The speed of Navistar's promotion is gradually being bluebird. Flat.
Recently, at the "2012 Beijing International Road Transport, Urban Public Transport Vehicles and Components Exhibition", Bluebird and Navistar have a mutual inspection of the military. For these two American school bus companies, the previous commercial war in the US market has continued to China, and they need to find a partner in China in order to face up front with China's school bus manufacturers.
“As China’s school bus market has just started, local finance will continue to be the main force for the purchase of school buses for some time to come. In this respect, we believe in the capabilities of JAC.†In the eyes of Lu Hao, the annual sales of Chinese school buses may reach 100,000 in the future. This figure is equivalent to four times the US market. In the face of the “big cake†in China’s school bus market, if all expectations come true, then China will undoubtedly bring “second spring†to the development of American school bus companies.
Domestic project racing
“We have decided to use technology licenses to co-produce school buses with JAC.†Lu Hao revealed to reporters that Navistar has only one purpose to do this: to accelerate the pace of school buses entering China.
This leader in the US school bus market, since September 2010, announced the joint venture with JAC to produce medium and heavy trucks and engines to enter the Chinese market. However, due to various restrictions on the approval process, Navistar’s pace of entry into China has been delayed. At the end of 2011, the topic of school buses developed a new blue ocean for domestic passenger car companies, and the Bluebird school bus, the second largest school bus manufacturer in the United States, seized the opportunity to walk ahead of Navistar.
"Technical cooperation does not require government approval. This means that Navistar School Buses will definitely be domestically produced in China this year. We just hope that the faster the domestic production time, the better." Lu Hao said. “We must lay school bus products in China as soon as possible.†According to Lu Wei, currently, Navistar’s strategy is to import the United States original school buses first in the developed regions of China, and to use JAC’s production capacity. The supplier system will increase the local production of the Navistar school bus by means of technical cooperation.
Bluebird also has its own planning strategy for entering the Chinese market: First, it will enter the Chinese market to obtain popularity through the vehicle import method, and at the same time, it will also look for partners to step up the project. Bluebird President and Chief Executive Officer Hofer Phil revealed to the media on May 16 that Chinese partners will surface in the near future. According to sources, the Grand Dragon Bus is more likely to win.
Yutong Yutong
“Our products will definitely outperform our rivals in terms of cost performance after localization.†Lu Hao confidently stated that through the JAC's cost control system and the Navistar's procurement office in Shanghai, other manufacturers’ school buses are priced at RMB 300,000. Navistar is also able to produce, and accelerating localization is the United States school bus companies take the initiative to put down the body, and domestic passenger car plant close combat.
The price of 300,000 yuan is still high on the domestic school bus market. According to the data released by the China Association of Automobile Manufacturers, of the 50 bus companies included in the statistics in the first quarter of this year, 21 are engaged in school bus sales, and the average selling price is about 150,000 yuan per car.
“At present, 70% of the products in the domestic school bus market are about 6-9m school buses, with an average price of around 150,000 yuan. Some domestic bus companies can even do 70,000-80,000 yuan, but they are not our imaginary enemies. After the domestic production, we directly to the target product or Yutong." Lu Hao said.
It is understood that Yutong school buses are now mainly concentrated in 10 meters, the price between 300,000 -35 million. As the bus company that first introduced school bus products in China, Yutong’s technology reserves laid the foundation for its status as a school bus market today. However, everyone in the circle knows that Yutong School Bus's technical simulation target is its current challenger, Bluebird and Navistar.
Facing the challenge of “teacherâ€, Yutong’s response is quite calm. “If there is competition that can really promote the development of the industry, foreign school buses can adapt to China’s national conditions. Everyone has to compete for more than one match and one match.†said Wang Wenbing, deputy general manager of Yutong Bus.
In fact, it is clear to the domestic bus manufacturers that the biggest customer now buying a school bus is local government. According to Article 3 of the Consultation Draft of the School Bus Regulations, the financial funds needed for rural school buses are shared by the central government and local finances. This means that the local government's financial expenditure on school buses will directly determine the future of the domestic school bus market, and the business communication capabilities between bus companies and local governments will also determine the number of school bus orders.
Blue Ocean Games
This is a set of numbers that all bus companies have calculated: China has about 2,800 counties. If each county needs 300-500 school buses, then the demand for school buses in China will reach 1 million, and the cost of buying cars is expected to reach 3,000. 100 million yuan.
“Even if Navistar's school bus products account for only 10% of the Chinese market in the future, the number is already far greater than our sales in other global markets.†Lu Hao believes that, like the development trend of the passenger car and commercial vehicle market, In the future, China will also become the world's largest school bus market, "because China's school-age population is the largest in the world."
These figures have caused Blue Jays and Navistars to rush to the Chinese market without hesitation, and have also allowed more and more bus companies to join the school bus competition. A typical example is that in the first China School Auto Exhibition held in February of this year, 22 passenger car manufacturers took out their school bus products, and even heavy-duty vehicle manufacturers, including Heavy Gas, were not far behind.
“In fact, the technical barriers to school bus production are quite low, and the school bus technologies advocated by various car companies are all similar. When the products converge, whoever’s products first enter the market will have the initiative.†A Yutong The technical staff of the bus told reporters that the domestic school bus market is now the busiest place for bus companies.
However, the actual data is not as optimistic as the bus companies expected. According to relevant statistics, after the school bus sales hit a record 2,925 vehicles in February, the sales of school buses entered a stable period in March and April, and the monthly average sales volume was maintained at around 2,000 vehicles. With this growth, the school bus sales will be around 25,000 vehicles this year. The previously estimated 50,000 vehicles are far from each other.
A more frustrating survey shows that only 3% of students in urban areas in Beijing are traveling by school bus, and the rest choose public transport and private cars.
"In fact, the purchase of school buses is only the first step in the consumption process. According to the average annual operating cost of 100,000 to 150,000 yuan per school bus, the financial gap in the operation of school buses in the later period is significant, and this is where the difficulties of school bus manufacturers are tested. According to Min Zhenqing, deputy secretary-general of the China Road Society Bus Subcommittee, it is still unrealistic to spend large sums of money on the purchase and operation of school buses under conditions where more than 500 impoverished counties in China need to address compulsory education on warm saturation.
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