After more than 60 years of development, the construction machinery industry in China has basically formed a complete industrial system. Apart from a few special large-scale products, it can produce and meet the needs of the 18 major categories and more than 4000 types of models required for domestic engineering construction. Machinery Products. In 2012, the operating income of China's construction machinery industry reached 562.6 billion yuan. In 2013, it was nearly 600 billion yuan. China has become the world's largest country in sales of construction machinery.
China Construction Machinery International Market Since the accession to the WTO, China's construction machinery products have begun to go out of the country in large numbers, serve global engineering construction, and are welcomed by international merchants for their outstanding cost performance. In recent years, China’s construction machinery export revenue has steadily accounted for more than 20% of the industry’s total revenue. It can be said that the development level of construction machinery industry is better than other categories in the national machinery manufacturing industry. According to statistics of the State General Administration of Customs, the import and export trade volume of construction machinery in China was US$24.266 billion in 2013, a decrease of 3.12% from US$24.312 billion in 2012, of which the export value reached US$19.53 billion, an increase of 1.93% over the previous year of US$186.21. .
Judging from the export direction of China's construction machinery products, Africa, Latin America, ASEAN, the United States, and the European Union remain the main markets. Exports from ASEAN, Hong Kong, Saudi Arabia, Japan, South Korea, and the United States increased rapidly, while Russia, India, and Brazil experienced declines.
Among all continents, Asia remains the most important export market for construction machinery in China, with exports reaching US$9.162 billion, an increase of 10.4% year-on-year, accounting for 46.9% of China’s total export construction machinery. Although exports in Europe fell by 6.69%, they still ranked second in the export market with exports of US$3.089 billion, accounting for 15.8% of China's exports of construction machinery products. The third largest export value of Africa was 2.693 billion U.S. dollars, an increase of 7.36% year-on-year, accounting for 13.8% of the total. North America 1.993 billion US dollars, an increase of 0.33%, accounting for 10.2%. South America accounted for 1.94 billion U.S. dollars, a year-on-year decrease of 14.3%, accounting for 9.95%. Oceania was 651 million U.S. dollars, down 17.7%, accounting for 3.33%.
From the perspective of the development trend of China's construction machinery companies, "going out" and "internationalization" have become the development strategy of many brand enterprises. With the gradual improvement of the layout of global marketing and services for construction machinery companies in China, many companies have already crossed the primary stage of going out of products only, and started to set up companies and build factories in the target markets, not only to go out but also to Start "walking in" and "going up." In recent years, leading Chinese construction machinery companies have begun to invest heavily in the acquisition of internationally renowned construction machinery companies, which has attracted global attention.
XCMG continuously expands its product exports, establishes assembly plants overseas, merges with foreign companies, further integrates global resources, and builds a multi-regional support and multi-project-driven industrial landscape. After successfully acquiring CIFA Corporation five years ago, Zoomlion successfully integrated CIFA's superior technology into China United Concrete Machinery Co., Ltd. and enhanced the competitiveness of concrete machinery through efficient collaboration, resource sharing, complementary advantages, and high degree of integration. .
In recent years, Sany Group’s overseas companies have achieved good business performance. Excavators, cranes and other key products have achieved localized overseas operations, and have made significant progress in many markets such as India and Brazil. Liugong has always taken "internationalization" as its core development strategy and achieved remarkable results. In recent years, the proportion of overseas income in the company's operating income has increased significantly.
Other construction machinery enterprises such as Shandong Lingong, Shantui, Xiagong, Longgong, Shanhe Intelligence, Foton Lovol, Guoji Heavy Industry, Fangyuan Group, Fushun Yongmao, and Luxe, etc., have shown good momentum of overseas sales.
On the whole, China's construction machinery “going out†has become a torrential and irresistible trend. China's construction machinery products also occupy a considerable market share in the international market. With the rapid rise of leading brand enterprises, products are gradually developing into high-end markets and high-end fields.
The "Made in China" road machinery and road construction products are closely related to the two major categories of road machinery and compaction machinery in the construction machinery industry, mainly for road construction and maintenance operations. In the construction machinery industry, it belongs to a category with a small industrial scale, a large number of business enterprises, a wide variety of products, outstanding product features, and a distinctive professional feature. The most common and important road machinery are mainly road rollers, pavers, asphalt mixing stations and milling machines, as well as many common earth-rock machines for roadbed construction and a wide variety of maintenance machinery. The scale of the road machinery and compaction machinery industry is relatively small in China's construction machinery industry, and its operating income is approximately between 33 billion yuan and 37 billion yuan.
From the standpoint of the product size of the road and compaction machinery industry, the roller is the largest category of sales volume and output value. In 2011, the number of sales in the industry was 21,617 units, which fell to 13,289 units in 2012 and to 15,726 units in 2013. In the course of this turbulent fluctuation, the export of road rollers has been relatively stable. According to statistics from the China Construction Machinery Industry Association, the export volume in the past four years was 3,443, 3,665, 3,335, and 3,395.
The export sales revenue is stable at 20%. It can be said that the roller basically achieved a stable and large-scale export. In 2013, XCMG established a road roller assembly and manufacturing base in Brazil, which became an important step for “going out†to adapt to changes in local policies. Another type of compaction machinery, tamping the small machinery products such as plate ramming, impact ramming, etc., the export volume is also very impressive, customs statistics show that the annual export volume is more than 30,000 units.
In addition, graders have also achieved export scale. In 2013, the total sales of graders were 6,258, of which 2,241 were export sales.
In addition to road roller graders, there are some export volumes of paving machines and asphalt mixing plants, asphalt, and co-distributors in the road machinery products closely related to road construction, but the total volume is small (up and down 100 units). Smaller scale is still far from forming the scale and normality of “going outâ€.
This is mainly due to the fact that such road surface machinery products are relatively dedicated and their applications are closely related to local construction processes and policies. There are many aspects that require product adaptation and adjustment, and the total amount of value is not large and the technical performance requirements are high. "Going out" faces many "thresholds" and practical difficulties.
In general, China's road machinery market is now a mature market in which all international giants participate in and compete fiercely. The technical level of China's road surface machinery products has surpassed or approached the international advanced level, basically able to meet the needs of China's highway construction, and some products have already achieved scale export.
However, from the perspective of “going globalâ€, some types of products are not suitable for “going out†on a large scale, or from the aspects of product technology, emission standards, and adaptation to construction applications, domestic companies need to further improve to adapt to the international market. competition.
From this perspective, for asphalt mixing plants, asphalt and crushed stone vehicles, and some other maintenance machinery products, implementation of the "go global" strategy still needs to be based on product technology and manufacturing standards, based on adapting and meeting domestic needs. Market demand development. On this basis, it is a realistic and effective way to strengthen cooperation with foreign trade export agencies and some powerful professional road machinery agents and distributors in various regions.
In particular, it is mentioned that as Chinese engineering contractors increasingly participate in international competition and make significant progress, the amount of equipment that Chinese construction engineering companies purchase from and take out of the country is also increasing. For the above-mentioned paver and asphalt mixing plant, asphalt and synchronous spreaders and other products.
Actively targeting the “going overseas†direction, and specifically targeting service and spare parts supply, and working hard to establish close cooperation with central enterprises among contractors such as China Communications, China Construction, China Railway Engineering and China Railway Construction. It will be a shortcut for road machinery companies to “go outâ€.