Deepening the Strategic Alliance and Promoting the Capability Growth Crisis The Foton Lovol Heavy Industry Sounded the League Assembly Number
On January 7, Foton Lovol Heavy Industry 2009 kicked off its annual business conference. The 2,675 distributors and suppliers of Foton Lovol Heavy Industry gathered in Weifang to jointly discuss issues of deepening strategic alliances and advancing capacity growth to cope with the economic crisis.
Chairman and CEO of the company Wang Jinfu addressed the conference
The global financial turmoil triggered by the subprime mortgage crisis in the United States has caused the domestic machinery and equipment industry to fall into a predicament. Foton Lovol Heavy Industries has developed a strategic alliance system to create an integrated chain of cooperation between OEMs, suppliers, distributors and service providers. The new level of capabilities has grown, with sales revenue of nearly 11.6 billion yuan, a year-on-year increase of 24.7%.
Awards for outstanding dealer representatives
With the rapid development of world economic integration, the competition in the machinery and equipment manufacturing industry has further intensified, and the competition of enterprises has changed from the competition of market value chains to the competition of enterprise camps in the industry chain. In this evolution process, the winning enterprises will no longer be A single manufacturing enterprise is a cluster of enterprises that can achieve a win-win situation in the industrial chain. As a company with more than 1,200 suppliers and 2,700 distributors, Foton Lovol is committed to building a stable and long-lasting alliance system to enhance its ability to cope with complex and changing internal and external environments.
Promoting Franchise Cooperation to Deepen Strategic Alliance
With the help of its strategic resources, Foton Lovol Heavy Industries, through its severe economic situation in 2008, helped boost its ability to grow through strategic resource sharing with strategic suppliers, and it was able to withstand the risks of the market. By upgrading technological innovation capabilities and upgrading product structure, it has become an important link between Foton Lovol Heavy Industries and strategic suppliers to create an alliance system and promote the growth of both parties' capabilities. It has also achieved a strategic alliance with companies to help each other and change the “crisis†into a “machineâ€. purpose.
Organize large clients and representatives of large grain producers across the country to conduct in-depth discussions and exchanges
The continuous improvement of technological innovation capability is an important guarantee for the sustainable development of enterprises, and also reserves the strength for Foton Lovol Heavy Industry to prevent economic crisis. Foton Lovol focuses on high-tech and high value-added products with a technology and market-oriented product strategy. They extended the upgrading of technological innovation capabilities to the supply chain and synchronized with strategic suppliers. The large feed of the new AF6150 vertical-axis combine harvester, the successful listing of the Levo Ou Leopard 70-265 HP Intercontinental tractor, the FL958G high-profile loader, the 36T large excavator, and the 320T crawler crane made a large supply of products. The company’s parts R&D and manufacturing capabilities and quality control capabilities have been greatly improved. In the early stage of the development of new product parts and components, when encountering technical difficulties, Foton Lovol Heavy Industries provided technical support by dispatching technicians to manufacturers for guidance. For large feeds, new axial flow combine harvester AF6150, self-propelled corn harvesting machinery, high-horsepower tractors and other high-tech products, Foton Lovol Heavy Industries began with mold forming technology and helped suppliers to carry out multiple product design Revised and successfully achieved breakthroughs, which also increased the R&D capabilities of the corresponding supporting manufacturers.
Introduce distributors to product performance characteristics
Through the upgrading of technological innovation capabilities, Foton Lovol Heavy Industries and suppliers have shown a good momentum of development in their businesses. Among them, Foton Lovol Heavy Industries' new product contribution to sales revenue has reached 40%, an increase of 9.6% over the same period of last year. During the economic crisis, Foton Lovol Co., Ltd., together with its alliance suppliers, realized its own competitiveness.
Foton Lovol also builds industry alliances through deep links in the industrial chain. On May 31st, 2008, Foton Lovol Heavy Industrial Co., Ltd. became a shareholder of Lingong Bridge. Both sides formed a strategic cooperation alliance based on property rights and products. The strong production capacity of the Lingong Bridge Box and the cooperation relationship between the two sides have become a strong support for the demand of Foton Lovol Heavy Bridge Boxes, and its procurement costs have also been reasonably controlled. In September 2008, Foton Lovol used its own mainframe manufacturing advantage, and cooperated with the famous German agricultural machinery manufacturer Leiken Company to enter the large-scale agricultural machinery manufacturing industry, providing customers with a complete set of solutions for farmland operations. This move not only achieved the upgrading of Futian Lovol's industrial connotation and the expansion of its industrial chain, but also provided another guarantee for its response to the economic crisis.
Boarding Experience Revoir Leopard ETX2654 Intercontinental Platform Tractor Comfortable Ride
The establishment of a strategic alliance system has provided conditions for the growth of both parties' capabilities. Foton Lovol Heavy Industries has established a win-win partnership for the purpose of promoting the collective ability to resist the economic crisis by upgrading brand marketing capabilities and service innovation capabilities.
Participants visited the company's prototype area
In order to promote the promotion of brand marketing capabilities, Foton Lovol Heavy Industries has provided guidance to dealers by strengthening the construction of terminal image stores, in order to enhance corporate image and product brand image, and enhance dealers' market competitiveness. It is reported that in 2009, Foton Lovol Heavy Industry will come up with more than 10 million for the construction of three major business terminal image store support, and set up special franchise incentives to stabilize and expand distribution channels. In support of business personnel, Foton Lovol cultivates the marketing staff's business capabilities and overall quality, and builds an advisory marketing team to provide constructive solutions to dealers and end customers to help dealers improve their business. Operational ability and profit level. At the same time, Foton Lovol also used opportunities such as business meetings and training sessions to invite industry experts, university professors, and professional training institutions to provide professional training to dealers' key business leaders, further improving the dealers' business operation capabilities.
Company full range of products prototype display area bird's eye view
In the service sector, since the implementation of differentiated services in 1998, the service development of Foton Lovol has experienced five leapfrogs, and has also driven five upgrades of dealer service capabilities. In May 2008, Foton Lovol Heavy Industries launched the “Enthusiastic for You†service brand, handing out service providers to upgrade the service standards and leading the industry services into the era of branding. According to statistics, Revo's customer service satisfaction reached 85.6% in 2008, which is an increase of 5 percentage points over the same period of last year. Perfect marketing channels and high-quality services have become the cotton clothing of Foton Lovol Heavy Industries and Union dealers to withstand the economic cold.
Introduce the key performance upgrades to the participants
In addition, the rich experience in modern enterprise management accumulated during the ten years of development of Foton Lovol Heavy Industry Co., Ltd., as well as the upgrading and adjustment of product technology and product structure, has become an inexhaustible learning resource for strategic alliance companies, thus stimulating manufacturers in its industrial chain. Ability to upgrade, and then improve the viability in the economic crisis.
The focus on performance upgrade of products has attracted special attention from visitors
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