The heavy-duty truck industry, which gradually began to pick up in the second half of last year, is setting off a new round of “heavy tradesâ€.
On May 4, China's largest engine manufacturer, Weichai Power, and Foton Motors, China's largest commercial vehicle manufacturer, signed a new round of strategic cooperation agreement at the Daimler heavy truck production plant in Huairou, Beijing. Under the complicated background of both the competition and the cooperation between the two sides, the depth and breadth of the cooperation have been greatly increased. The originally purely supporting relationship between the two sides is gradually transforming into a partnership of honor and disgrace.
Only 4 days later, Heavy Truck Xibal (Shandong) Equipment Co., Ltd., which was jointly invested by heavy truck giant China National Heavy Duty Truck Group and Cargotec Group, the global leader in cargo handling, was established on the 8th in the High-tech Zone of Tai’an City. Grand Opening. According to the joint venture agreement, CNHTC Group will invest in land, plant, equipment, public facilities, know-how and cash. The Cargotec Group will invest more than 10 million Euros, and will provide the crane and crane technology for the joint venture company. In the first phase, Cargotec Group and China National Heavy Duty Truck Group hold 50% shares in each of the joint venture companies. After entering the second phase, CNHTC will hold 60% of the shares of the joint venture company, and will have an annual output of 4,000 units of truck cranes and all-terrain cranes. Its sales target will be directed at RMB 3 billion.
While the domestic market is booming, international cooperation is also making great strides. During this visit to Africa by Prime Minister Li Keqiang, Sinotruk signed a joint venture with China-Africa Development Fund and DANGOTE Group, the richest man in Africa, to produce heavy trucks. The agreement amounts to up to 100 million U.S. dollars. Previously, Cnhtc only exported complete vehicles to Nigeria. As an upgraded version of Sino-African trade, the two parties will establish a joint venture in Nigeria. The two sides will produce plants, produce heavy trucks and export technology, and form Nigeria as the center to cover South Africa and North Africa. Vehicle manufacturing base.
Although there are many cases of cooperation in the heavy truck industry, this round of vertical and horizontal links is quite worth pondering. As for Weichai and Futian, the cooperation between the two parties has been maintained for 12 years. It can be compared and found that although Beijing Foton Daimler Automotive Co., Ltd. has become the largest customer of Weichai Power, Weichai Power has become the No. 1 for Foton Motors. Big supplier. In terms of heavy trucks, Weichai has Shaanxi Auto competing with Futian Auman; on the passenger car side, Weichai has Yaxing competing with Futian Auhui; on construction machinery, Weichai has Shandong Heavy Industry to compete with Foton Reyza... It is here that Under the background of mutual recognition, the two sides still announced a new round of high-profile cooperation and carefully selected the opportunity to formally release the Foton Auman Heavy Trucks equipped with the 600,000th Weichai engine. This shows that cooperation between the heavy truck market It has surpassed the simple logic of “I haven’t you†but extends to the integration of capital, technology, markets, networks, services, etc. Of course, all this is based on the maximization of corporate interests.
The same is true for heavy-duty truck Hiab, which is ambitiously targeting the crane market. The Cargotec Group, which has 60 years of experience in lifting equipment design and manufacturing, owns three world-famous brands HIAB, KALMAR and MACGREGOR, among which the truck crane holds a global market share. About 22%, although there was cooperation with Sinotruck in the earlier period, it was only limited to simple modification. The two parties cooperated directly to build a plant. Cargotec's cranes can carry the heavy-duty chassis made by high-powered technology platforms into the latter. The sales network of more than 600 dealers nationwide and the research and development of high-end truck cranes based on China National Heavy Duty Truck chassis are more suited to the needs of local Chinese consumers in order to buy cranes. Of course, further, current competition in the crane market is fierce, and XCMG holds nearly 60% of the domestic market. Sany Heavy Industry, Lingong, and Loewe are also very strong. Together with Liebherr, the all-terrain crane giant from Germany, No matter whether Sinotruk or Cargotec, who wants to get a slice of the difficulty with their own efforts, it is easy to imagine, and after the cooperation, the resources are rapidly opened up to share, and a differentiated competitive strategy is adopted to enter the hoisting transportation market. The odds will undoubtedly be greatly enhanced.