In recent years, the wholesale market of LED lamps, whether it is investment operation or the late market, is very eye-popping, the status quo is not optimistic. In 2012, with the outdoor policy, it will undoubtedly focus on the development of low-carbon economy, promoting advanced culture, building a harmonious outdoor and other practices, high energy consumption, low efficiency, and LED lighting wholesale with light pollution and high operating costs will go where? After market research and analysis, the main market factors hindering the development of LED lighting wholesale market are as follows:
1. The market awareness is low. Many wholesale distributors of lamps and lanterns are not very clear about this. They are used to the products that are familiar with them, and they are retiring expensive new products, and they are afraid of taking risks. At the same time, manufacturers and the media have limited education on LED energy-saving lamps, which causes consumers to exclude LED energy-saving lamps from the list when they choose energy-saving lamps.
2, energy-saving lamps companies fight for each other, lack of long-term strategy Many energy-saving lighting companies are currently at the level of order processing, there are obvious shortcomings in R & D design, sales team formation management, brand promotion, operation management, channel construction, In particular, some companies lack clear goals and positioning. With the tide of the industry, there is a lack of initiative in the future market competition, and there is a possibility of being eliminated at any time.
3. Lack of trustworthy professional brands There are not many professional lighting brands in China, and there are fewer professional energy-saving lamps and lanterns. In addition to NVC lighting brands, other lighting companies have a late start in brand promotion and specialty store construction. A single problem has led to a large part of high-end products being taken over by Osram and Philips.
Under the pressure of power shortage, high operating costs and other pressures, the wholesale profit and added value of LED lamps almost fell to freezing point. Many enterprises were forced to enter the stage of shuffling and integration, and how many operators have lost their money, after undergoing integration in 2011. After shuffling, outdoor large-screen investment and operation tend to be rationalized. In order to comply with market development and deepen media value, LED lighting wholesale needs to open up a pioneering road from scale to value to cope with the future of outdoor advertising. The variables of development.
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