Liugong’s large-scale equipment unveiled at the UK’s Plantworx Exhibition

From June 6th to 8th, local time, the bi-annual Plantworx exhibition was held in Leicestershire in central England. This is the most influential display platform in the British construction machinery and service industry. Luo Guobing, Vice President of Guangxi Liugong Machinery Co., Ltd. attended the exhibition and completed the handover ceremony with the UK's largest excavator leasing customers. Accompanied by the chairman of the European company Dai Haowei and the general manager Xiao Yuanxiang, together with the Liugong UK distributor CPMS Interviews with Irish distributor FJS.

Luo Guobing Vice President and British Distributors

It is reported that this exhibition attracted a total of 385 exhibitors, participating in the well-known brands of international construction machinery, attracted more than 15,000 spectators from the United Kingdom and Ireland. In this exhibition, Liugong subdivided into customer groups, and the exclusive configuration combined with professional attachments. It displayed CLG924E, CLG928E, CLG939E and CLG385B for construction demolition work conditions, and specially developed CLG922E for leasing large customers, and carried two The newly developed mainframe new products CLG950E and CLG877H, which meet the requirements of Euro IV emissions, have been showcased to meet the needs of mining and large-scale earthmoving projects, fully demonstrating the company's confidence, determination and strong power to seize high-end markets in Western Europe.

The new CLG877H large loader, using the original Euro IV Cummins engine, matches Liugong's full-variable hydraulic control system, which greatly improves customer productivity and saves energy. In terms of comfort, Liugong's boom damping technology improves overall ride comfort; ZF's fully automatic 4-speed gearbox ensures smooth shifting and integrated handle control, which greatly reduces the operating strength of the operator; The lubrication system eliminates the cumbersome routine maintenance and effectively extends the service life of the equipment.

The CLG950E inherits the features of energy-saving, reliable, durable, safe and comfortable that E series exhibits. With the original Euro IV Cummins engine, it has the leading digging force in the same tonnage product in the industry, integrating electromechanical and liquid, intelligent, noise and There are major technological breakthroughs and innovations in vibration and reliability. Application of Liugong IPC (Intelligent Power Control) intelligent control system, while providing work efficiency, significantly reducing fuel consumption, reaching world-class level; superb structural design of boom and stick, durable; standard rearview camera and Left and right flashlight proportional handle control, so that the operator can easily deal with high-intensity workload.

Audience watch the CLG950E demo

The CLG950E is also operationally demonstrated on site. Strong power, excellent performance, professional operation, and product demonstrations held on the spot attracted a large number of viewers to stop and watch. The large customers who have purchased 22 Liugong excavators and 5 Dressta bulldozers have watched the 950E that they have just purchased. Such a superb performance. The face overflows with a satisfying smile: “Since 2013, Liugong equipment has been used since We will all purchase Liugong equipment from CPMS, but at that time we could only provide up to 36 tons of Euro IV exhaust excavators. The 950E and 877H we released this time are well suited to the needs of the project. We are confident in Liugong equipment. ”

Vice President Luo Guobing delivers the first CLG922E to major customers

As an extremely important part of this exhibition, Vice President Luo Guobing held the first batch of 10 922E delivery ceremonies with major leasing customers. The customer is a professional construction machinery equipment leasing company with 10 outlets and is a benchmarking client in the excavator industry. All along, the company's excavator purchases only love one of the top international brands. However, through the unremitting efforts of distributors, European companies, excavator companies and related departments of the headquarters, with the company's strong product strength, after two years of time finally opened the door of the customer, won the first order 50 922E, played Liugong The overture of long-term cooperation with this big customer.

As the cradle of the old developed countries and the industrial revolution, the construction machinery industry is one of the most dynamic industries with an annual production value of 8.5 billion euros. The demand for excavators ranks first in European countries. The strategic cooperative partnership established by China and the United Kingdom in the field of infrastructure has also greatly promoted trade and exchange between China and the United Kingdom in terms of construction machinery and the construction machinery required for construction. At this exhibition, Vice President Luo Guobing said: “In the UK, domestic industry and manufacturing are extremely developed, and the construction machinery industry is very mature. From the products exhibited by various exhibitors, we can see that the degree of professionalism in segmenting customers is so high. The exhibitors' themes exhibited well in this demand, especially the listing of the 877H and 950E mainframes, which improved the product lineup that meets Euro IV emissions and provided strong opportunities for Liugong to continue its steady development in Western Europe. With strong support, the Liu union has been working with local dealers to provide customers with more excellent engineering machinery products and services."

Since entering the UK market in 2013, Liugong Europe has meticulously cultivated and innovated its marketing model, rapidly promoted repurchase guarantees, extended the Three Guarantees policy, and increased the value-added value of the entire value chain. European companies are bound to seize the opportunity to do a good job of customer service with their distributors, continuously push forward product technology upgrades, make marketing strategies more effectively conform to market rules, and focus on developing and segmenting customer bases with large customers, and compete with international brands on the same stage. Concentrate resources and efforts to achieve greater breakthroughs in core countries, core distributors, core customers, and core products. (This article is from Liugong)