According to relevant investigations and calculations, 44.50% of the respondents in the “Eleventh†Period selected the title of selecting home purchase channels, which selected traditional home appliance stores and physical stores; while 35.33% of respondents selected online purchases. . According to acquaintance, the number of online shopping users in China until 2013 was 310 million, an increase rate of 24.7%. After various brands and e-commerce channels have been planned in recent years, online channels have become one of the mainstream channels.
Security business growth in the past two years the power of e-commerce is also very rapid, relevant data show that in the United States, security e-commerce accounted for 19.8% of the share, and China's security e-commerce 'cake' is estimated to be larger by 2015 to 25 billion yuan , Online shopping scale increased by 249%, online shopping rate will reach 10%. The security profession is expected to emerge from the traditional forms of trafficking.
Civil security and e-commerce are growing faster
According to estimates, there are about 200 million rural households in China, combined with the rate of increase in GDP and the rate of increase in urbanization. In the next five years, it is estimated that the scale of the mall will reach hundreds of billions of yuan, and there will be more than a hundred billion yuan worth of shopping malls every year. The light and small security installations of homes, micro-companies, supermarkets and other organizations will be deployed to expand the needs of this shopping mall. Civil security shopping malls have sophisticated prospects, and all aspects influence and coordinate advancement.
Year after year, with the rise of e-commerce, increasing professional participation in e-commerce sales, civilian security closer to the customer, in the form of e-commerce sales civilian security products have become popular, announced a new form of trafficking. Take LED lighting as an example. In the same way, after the announcement of the new LED products, if it is announced in the traditional way, the LED company will hold new product launches to promote new products and hire the corresponding distributors to participate in the new product achievements. One of the key points often required is a long period. On the other hand, following the growth of led technology, many new products will be duplicated by other companies shortly after launch. Therefore, the implementation of new products must be fast, and this is a tradition. The route is hard to reach. The e-commerce model does not require too much sales and promotion of products of the same kind, and the cost and investment are relatively low, which is advantageous to the performance value advantage. It can promote new products at the fastest rate with the lowest value.
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