The 2014 year just passed is an important year for Kumho Tire's “luxurious turnâ€. From the successors of the spokesperson to the introduction of customized new products, everybody realizes that the company “understands China Road and understands Chinese consumersâ€. This intention also received great rewards. Kumho Tire not only established a good brand image among consumers, but also successfully completed the annual sales volume, and competed in fierce market competition.
On the occasion of the opening of 2015, Yang Xiong, general manager of sales planning department of Kumho (China) Tire Sales Co., Ltd., accepted the reporter's exclusive interview. In the new year, Kumho Tire will continue to provide Chinese consumers with the highest quality products and services with the goal of "devotion and achievement of goals."
General Manager Yang Xiong, Sales Planning Department, Kumho (China) Tire Sales Co., Ltd.
Adhere to customized high quality routes
For Kumho Tire in 2015, it is undoubtedly the best footnote. Yang Xiong said that the development goal and slogan of Kumho Tire's development this year is "do its best and achieve its goal." “Whether it is R&D, production, sales or service, we will do our utmost to do our best to maintain the good brand image and reputation of Kumho Tire.â€
"Target achievement" means not only that Kumho Tire will achieve the established market share target in 2015, but more importantly, Kumho Tire will always believe that Chinese consumers will provide the highest quality, most advanced products and the most intimate services as the enterprise. Final development goals.
As we all know, after entering the Chinese market, Kumho tires have made large investments in management, R&D, production, and after-sales services. We have always been committed to continuously improving product quality and product safety, and fulfilling our commitment to consumers and society as a whole. So, is there any further investment in the production and R&D of Kumho Tire in 2015?
In this regard, Yang Xiong told reporters that in August last year, Kumho Tire launched three new customized products for the Chinese market in the world, and it was warmly welcomed by the market once it was launched.
"So this year we will continue to continue this customized route to analyze domestic consumer demand in an all-round way and further improve the product line. The R&D center located in Tianjin will also provide the most advanced technology support," said Yang Xiong.
At present, Kumho Tire is the only tire company in China that has an independent R&D center in China and has set up four factories in Nanjing, Tianjin, and Changchun. From research and development to the selection of raw materials, to procurement and production, Kumho Tire has a strict system and has implemented a strict access system.
Yang Xiong said: "In 2015, we will continue to capitalize on the capital strength of Kumho Asiana Group and the research and development capabilities of the Korea-based Yongin Central Research Institute to gradually increase our investment in R&D in the Chinese market and further promote our high-end model business."
The reporter learned that, in order to better build the advanced sales system of Kumho Tire, Kumho Tire has adopted the model of “National Sales Agency + Distribution Store Management + Rut Station Development†to fully ensure the smooth flow of sales and circulation.
In particular, it is worth mentioning that caring service has always been one of the most important and core aspects of Kumho tyres. Yang Xiong said: "Kumho tires not only introduced a series of safeguard policies that meet or exceed the national standards, but also published the full content of the after-sale protection policy on the official website, and established a unified national service hotline 400-0999-016. Throughout the country."
Sports marketing and spokesperson strategies are perfectly integrated
In 2014, Kumho Tire performed well in the Chinese market, especially in sports and competitive events. Focusing on sports sponsorship has always been the biggest highlight of Kumho Tire's marketing. Kumho Tire's presence can be seen in various events at home and abroad.
Yang Xiong told reporters that at the start of 2014, Kumho Tire signed China’s top female golfer Feng Shanshan as the spokesperson, and in July 2014, the “Kumho Tire Women’s Open†was successfully held at the Jinhu Hanya Golf Club in Weihai, Shandong Province. . At the same time, last year also continued to sponsor the CFGP and CTCC events, highlighting the natural close relationship between the tire brand and the car.
Yang Xiong said: “Kumho Tire’s outstanding performance in the field of golf and racing has made the brand image of self-confidence, elegance and enterprising work more visible in the minds of consumers, effectively boosting the variety of customized new tires for 2014. The listing has significantly increased sales throughout the year."
He also revealed to reporters that in 2015 Kumho Tire will continue its tradition of attaching importance to sporting events, focusing on areas such as racing events, and further enhancing recognition in the Chinese market through "marriage" with sports.
In addition to the sports marketing layout, Kumho Tire, who has been deeply cultivating the Chinese market for 20 years, has achieved remarkable results in brand marketing and promotion, and is particularly eye-catching in the selection of spokespersons.
For a long time, professional safety, high-tech and caring services have become the eye-catching labels of Kumho tires. However, Yang Xiong emphasized that Kumho Tire is not merely satisfied with this. How to inject new vitality into the brand is always the goal pursued by Kumho Tire.
“As a world-renowned tire manufacturing company, we have long since turned our sights on young people who are growing and have a growing consumer power. In the second half of last year, we invited the international stars Superstar Lee Min Ho and Liu Yifei to become the newest employees of Kumho Tire from 2014 to 2015. Spokesperson." Yang Xiong said.
The latest quarter of the Kumho Tires commercials filmed by these two young idols has sparked heated discussions and reverberations among young people. It is reported that in 2015 Kumho Tire will also launch a series of brand activities around the two spokespersons. It will integrate young fashion and speed passion into the brand's genes and complete the brand-new transformation of the overall image.
Engage in charity and cultural exchange
As a world-renowned multinational company, while Kumho Tire continues to launch high-tech products for Chinese consumers, Kumho has been actively engaged in various public welfare activities to fulfill its social responsibilities. Yang Xiong told the reporter that “Keeping positive in social welfare events and building a better company†has been positioned by Kumho Tires as a corporate guideline, and enthusiasm for charity and public welfare has been integrated into the corporate culture. It has also become a corporate practice that every employee has actively practiced.
In August 2014, the Tianjin Factory and the Red Cross Society jointly organized a donation activity for the “Kumho Tire Tianjin Plant Poor Student Funded Public Welfare Activitiesâ€. As early as 2012, Kumho Tire Co., Ltd. invested RMB 3 million to set up the “Future Belongs to Children†Fund with the China Friendship Peace Development Foundation, focusing on cultivating mentally backward and other special children groups. In December last year, three special education schools in Tianjin were formally included in the fund's funding.
Through this series of charity activities, Kumho Tire performed well the social responsibilities that a multinational company should have, and truly brought love and warmth to those in need.
Yang Xiong said: "In 2015, we will continue to continue the road of public welfare for Kumho Tires. This is also a manifestation of the company's philosophy of "understand China Road and better understand Chinese consumers."
It is understood that in 2015, Kumho Tires will continue to hold similar events, actively provide various opportunities and convenient conditions for cultural exchanges between the two countries, and become qualified “cultural ambassadors†for promoting non-governmental exchanges between the two countries.
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