The multinational giants have moved from a careful trial to a stage of strong assault on China’s new energy auto market. This year's Beijing Auto Show, Volkswagen e-up! Micro Electric Vehicle, BMW i3, BYD Daimler joint venture Teng Shi are all announced high profile during the year, a number of heavyweight hybrid joint venture models will also be realized next year. In response, auto experts call for local car companies to be highly vigilant about the impact of joint ventures and new energy vehicles, and to increase market sales with pure electric and hybrid technologies.
The main model of the joint venture is planned to push a hybrid version of "VW will launch the largest electric vehicle operation in the history of China's auto industry." Professor Wen Deen, chairman of the management board of the Volkswagen Group, said on the public night before the opening of the 2014 Beijing car. That night, the collective launch of five new energy models became the finale.
Wen Deen revealed that this year, Volkswagen's e-up electric vehicles will be listed in China. In 2015, it will bring two plug-in hybrid models to China: Audi A3e-tron and GolfGTE. By 2016, Volkswagen Group will produce the most advanced plug-in hybrid vehicles in China through research and development cooperation with FAW-Volkswagen and Shanghai Volkswagen. Concern is that the new energy vehicles are no longer embellished at the auto show. Popular plug-in hybrid technology will soon be applied to the main models such as the Audi A6, Passat and Golf, demonstrating unprecedented public spending on new energy vehicles. Strength.
In addition to continued efforts in new energy vehicles, Volkswagen is also committed to improving the efficiency and production efficiency of traditional fuel engines. By 2015, the Volkswagen Group's internal combustion engine efficiency will increase by another 11%.
Toyota Motors, which has had annual sales of more than 10 million vehicles a year, still sticks to the hybrid new energy development path. At the auto show, Toyota's Vice President Isuhara has announced that it will be equipped with domestic hybrid hybrids on the new Corolla and Ralink models of the two main models next year.
Since the introduction of the Prius in 1997, Toyota's hybrid models have sold more than 6.4 million vehicles worldwide. However, due to high cost constraints, the prices of domestically-made Prius have been neglected by consumers. To this end, Toyota has accelerated the pace of localization of hybrid powertrains, and will take a share of the domestic new energy market with a mixed version of the new Corolla and other major models.
High-end pure electric cars cheap <br> <br> With the new energy vehicles Yaohao policy implementation alone, pure electric domestic new car auto show has become the focus of attention. However, some of the new electric cars that are currently receiving reservations are indeed expensive.
At the booth of BYD Daimler's new joint venture, the audience surrounded the exhibition car and carefully studied the charging interface underneath the logo. Continual inquiries about the technical details caused the scene staff to dry their mouths. Teng potential electric vehicle plans to be listed in September, starting at RMB 369,000. In Beijing, Teng Shi has entered the new energy subsidy catalogue and can obtain a government subsidy of RMB 114,000. Therefore, the actual price is above RMB 255,000.
Daimler and BYD set up a 50:50 Sino-German joint venture focused on new energy vehicles in 2010: Shenzhen BYD Daimler New Technology Co., Ltd., and Teng Shi is specifically designed and developed for the Chinese market and in China. A high-end pure electric car made locally. For consumers, the more attractive advantage of Teng Shi is 300 kilometers of cruising range, and the cost per 100 kilometers is less than 20 yuan.
Another BMWi3, a pure electric vehicle announced to be booked during the auto show, starts at a reference price of 450,000 yuan and the reference price for BMWi3 equipped with a range-extending device is 520,000 yuan. Prior to this, BMW Brilliance Automotive announced that it had officially started the leasing operation of the ZINORO 1E, a pure-electric vehicle produced by the joint venture, at a daily rental of RMB 400 and a rent of RMB 7,400 per month for a three-year lease period.
"The charging of pure electric vehicles is inconvenient. There are not many models to choose from, and the prices are too high." A citizen who has already obtained the qualification for purchasing pure electric vehicles said that he has not yet been able to make a decision to buy an electric car. Energy lottery numbers are likely to be scrapped.
This year is considered the first year of the new energy vehicles consumption <br> <br> outlets for charging electric vehicles and performance concerns, many consumers prefer hybrid. This is why the multinational giants are more enthusiastic about hybrid vehicles. Last year, the total sales of new energy vehicles and hybrid vehicles nationwide was about 33,000, of which pure electric vehicles sold only 14,000.
"The development of pure electric or hybrid? Should let the market choose." An auto industry analysts, pure subsidy pure electric model is not fair to consumers. Taking BYD's plug-in hybrid "Qin" as an example, sales volume in the first quarter of this year will reach around 2,000 units, indicating that hybrid power is a good transitional technology in the initial stage of new energy promotion, and it can eliminate consumers' mileage anxiety.
The Deputy Secretary-General of China Automobile Association, Ye Shengji, also reiterated his appeal at the 2014 China Automobile Forum that hybrid electric vehicles and pure electric vehicles must be developed in parallel. He believes that the cultivation of the market for new energy vehicles will need to go through a long process, and all energy-saving technologies must be used, especially the effective use of hybrid technology to promote the sustainable development of energy-saving vehicles.
With the promotion of a new round of new energy demonstration applications, it was considered by the industry in 2014 as the first year of consumption of new energy vehicles in China. The Automobile Industry Association predicts that China's new energy vehicle sales this year are expected to reach 35,000 units, an increase of 100% year-on-year. If you add all types of hybrid vehicles, it will reach 60,000 sales. In the first quarter of this year, the country produced 6,651 new energy vehicles and sold 6,853 vehicles, which was a 1.2-fold increase over the same period of last year, and the growth rate was significantly accelerated.
However, the share of new energy vehicles in the domestic auto market is unlikely to increase significantly in the short term. Mei Songlin, vice president and managing director of JDPOWER China, predicts that sales of new energy vehicles in China will account for around 1% of passenger vehicles in the next five years.
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