In 2016, after the Hangzhou lighting market, which has stood for more than 20 years, was forced to be demolished, the Hangzhou lighting market, which has been solidified for more than 20 years, began to undergo fission. After more than half a year of development, the new Hangzhou lighting market has gradually opened up and has stabilized. In 2016, after the Hangzhou lighting market, which has stood for more than 20 years, was forced to be demolished, the Hangzhou lighting market, which has been solidified for more than 20 years, began to undergo fission. After more than half a year of development, the new Hangzhou lighting market has gradually opened up and has stabilized. The origin of the lighting city has stabilized the market structure for more than 20 years. The Hangzhou lighting market originated in the 1980s and has been developing stably for more than 20 years. In the meantime, both the market and the merchants have remained relatively stable. In May 1994, Zhejiang Hangzhou Lighting City, located in Shenbin Road, was formally established. The Hangzhou lighting market began to move from decentralized to centralized operation. Hangzhou Lighting City also occupies 90% of the strength of the entire Hangzhou lighting dealers, buying lights to Shen Ban Road, which is a microcosm of the market concentration at that time. Hangzhou's lighting market has a unique oligopolistic market model, which also squeezes the innate conditions for the development of other lighting markets. Even the boutiques that were established in the same section of the old market in 2010 failed to cause significant diversion to the old market. . Therefore, until the Hangzhou lighting market was not demolished in 2016, Hangzhou Lighting City is still the most influential market in Hangzhou. Its 17m2 standard storefront, the private transfer fee between merchants is 300,000 yuan, and the merchants will take over immediately. Be profitable. In general, before 2016, Hangzhou's lighting market has always maintained a solid state, the most obvious of which have the following two characteristics: Market size solidification: Market position of the old Hangzhou lighting market oligopoly, compression With the growth space of the new market, the newly established market is mostly lacking in congruence, which leads to the subsequent operation. Demolition of the old market Most businesses are displaced The sudden demolition of the Hangzhou lighting market is a huge blow for many merchants. Many of the merchants who have been in the market for more than a decade have been displaced and overwhelmed. In June 2016, the Xinghe Lighting Market in the original Shenshui Road section was formally established and began to recruit relocation merchants in the Hangzhou lighting market. However, since the demolition of the old market, there are more than 400 households relocating, and the capacity of the newly established Xinghe Square can only accommodate up to 200 merchants. Although Star River Plaza houses some businesses, there are still many businesses that cannot be properly placed. Among them, Zhang Honglan, a distributor of optical language space, has moved from the old market and stopped working for half a year because he did not find a suitable store. Some merchants reported that the entire market government said that the demolition and demolition, the market and the government's settlement work for the merchants in the later period, the inventory of the products, the customer's after-sales all of a sudden disappeared. The government and the market side did not properly arrange the merchants, which made most merchants have a lot of words. Yongjia Lighting Plaza transforms into a new pattern of the Three Kingdoms. In 2016, Yongjia Group, located in Shiqiao Sub-district Office of Xiacheng District, Hangzhou, saw the current status of the Hangzhou lighting market, and the tunnel transformed its underperforming decoration market into a modern The Yongjia Lighting Plaza has invited several veteran merchants in the lighting industry in Hangzhou to operate the entire market and attract investment. Many merchants who did not have suitable storefronts in Xinghe Square were swaying and moving to Yongjia Lighting Plaza. Therefore, starting from the second half of 2016, Hangzhou has set up three lighting markets in the city, respectively, to attack the city and plunder the land, diverting the old merchants of the original Hangzhou Lighting City. These three markets are the Xinghe Square in the original Shenbin Road, the Yongjia Lighting Plaza in Shiqiao Road in the north of the city, and the sixth space lamp in the south of the city, and each volume and positioning is compared with the old market. It’s even worse. At present, Yongjia Lighting Plaza accommodates 60% of the old merchants in the original Hangzhou lighting market, while Xinghe Square diverts 40% of the old merchants. The Light World is located in the core area of ​​Hangzhou's main urban area and is positioned as a high-end market. The three-point world pattern has been laid. The strength of the business is solidified: the market structure and area of ​​the old market are solidified, and the business area of ​​the merchants is generally small. Most of the merchants are mainly based on standard stores (17m2), the strong ones are strong, the new brands and the new lights are high. With the stable development of the Hangzhou market for more than 20 years, the demolition of the old market in 2016 is like a major earthquake. The hidden dangers buried in the curing market for more than 20 years have been comprehensively broken out, and the market has been shuffled and buried. A foreshadowing. The fire in the city gates and the fish in the city The Hangzhou G20 summit was successfully held in 2016. The historic city of Hangzhou was pushed to the whole world, followed by the soaring housing prices and a series of urban rectification actions. Within half a year, the house price in Hangzhou rose from 8,000 yuan/m2 to 20,000 yuan/m2. At the same time, the government also carried out demolition and rectification for some backward cities. Many old markets and old streets were under one paper. A month has become a ruin to be rectified. The demolition of Hangzhou Lighting City originated from the construction of Hangzhou Metro. The demolition project is scheduled to be carried out after the end of the G20 summit (end of 2016), and then the market will be demolition work to leave sufficient time for market merchants to follow up. Settling work. However, unexpectedly, in May, the city of North Lighting City, just a few kilometers away from Hangzhou Lighting City, suddenly caught fire. At that time, it coincided with the key node of the G20 summit, and the fire caused a great negative impact on public opinion. The government also demolition of the Hangzhou lighting market in advance of this incident. This sudden action made many merchants caught off guard. Market fission opportunities and challenges coexist. There is no doubt that the Hangzhou lighting market in 2016 was a major earthquake. The establishment of three lighting markets has increased the total area of ​​the Hangzhou lighting market from 40,000 m2 to 120,000 m2. Business rookies and brand rookies In this chaos, the black horse has entered the eyes of the industry. However, at present, the radiation capacity of the main urban area of ​​Hangzhou is still small. According to the consumption capacity of the main urban area of ​​more than 1 million people, it is impossible to support so many markets. Therefore, with the market balance being broken, the market that has stabilized for more than 20 years has gradually opened up the competition trend. The original pattern of the Hangzhou lighting market is quietly fissioning in three directions. The merchant changed from Hangzhou to Yinghang. Baoxinyang operated in Hangzhou for more than 20 years. It said that the old market relied on its own internal drainage. Now the old market is demolished and the new market is in the cultivation stage. Therefore, the market and merchants must be required. With a more pioneering business philosophy, we can adapt to the current market environment. After more than 20 years of stable lighting, I had to face a new beginning when I was about to retire. This new phenomenon will be a good development opportunity for many young generations with good momentum and ideas. The younger generation began to make their debut. Because there are three highly promising markets in the market, many of them have been immersed in the market for 20 or 30 years old, and they have won new stores in each newly opened market. Give the new storefront to your children and take care of them, and then retreat to the second line. Therefore, many of the second generation of lights officially entered the stage at this time. Two large lamps and lanterns in Hangzhou, Jingjing Lighting Gao Yijun and Li Shengzhi, the more influential merchants of Taitong Lighting, have already delivered some of their industries to their children. At the same time, the breaking of the pattern has made many young people who have accumulated a certain amount of resources in the industry through their work. They have also seen the opportunity to take the storefront in the new market, big or small, and prepare themselves for a career. Various brands ushered in new opportunities. The establishment of a number of new markets has led to a surge in the area of ​​the Hangzhou lighting market. Many merchants have moved from the old market with only a few tens of square meters to a new market of several hundred square meters. Zhang Fang, general manager of Hangzhou Jiali Lighting, said that because the store in the old market was only 100m2 and there were not enough conditions to represent the brand, now they have won the exhibition hall of 300m2 in Xinghe Square and represented Ai Shihua. Zhang Honglan, the general manager of Hangzhou Guangyu Intelligent Lighting Co., Ltd., located in Yongjia Lighting Plaza, used to have a 50m2 exhibition area in the Hangzhou lighting market. Now he has won a 300m2 store on the first floor of Yongjia Lighting Plaza. The agency right of the optical space. Advantages and Disadvantages of Hangzhou's Three Major Lighting Markets Overview of Hangzhou's Major Lighting Markets Yongjia Lighting Plaza Advantage: Hangzhou's first 600,000 square meters of lighting area; Yongfeng Village's assets, strong financial background; first-hand landlord, 70 yuan / m2 all Hangzhou The lowest market rent; the merchants represent the operation and operation, which is more suitable for the interests of the business. In the market of forming, the market pattern has obvious advantages. Disadvantages: After leaving the semi-finished road, it will take some time for the market to grow. Xinghe Square Advantage: Located in Shenbin Road, it inherits the market heritage of the original old market; Disadvantages: Remodeled by auto repair shop, the market structure is not broad enough. The sixth space lights in the world Advantages: Geographical advantages are obvious, targeting high-end people, the segmentation advantages are obvious. Disadvantages: high rents.
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