The joint venture brand that lasted 23 years finally announced the separation

On June 15, 2018, the website of Beiqi Changhe published the “Announcement on Changing Jiangxi Changhe Suzuki Automobile Co., Ltd. into a wholly-owned subsidiary of Jiangxi Changhe Automobile Co., Ltd.” and officially announced that Changhe Suzuki has become history. The brothers later discovered that Changhe Suzuki (changhe-suzuki.com)'s website couldn't be accessed because of changes to the website.

Suzuki began to gradually enter the Chinese market in the late 1980s, and Changan Suzuki was established with Changan Automobile in 1993, and Changhe Suzuki was established with Changhe Automobile in 1995. After 23 years of development, Changhe Suzuki has 200,000 units in total. The production capacity of vehicles and 150,000 engines and the qualification of joint venture brands such as micro-vehicles, cars, engines, and new energy vehicles can also be considered as an impressive vehicle manufacturer.

In the past 2017, Changhe Suzuki's annual sales volume was only 26,370 units, a decrease of 42% from the previous month, and the production capacity of 200,000 complete vehicles was far from being used. The development of Changhe Suzuki, which has been rooted in China for 23 years, has so far only supported three models: the Big Dipper, the Big Dipper X5 and the Liane A6. Among them, the Big Dipper has contributed more than half of its sales.

In 2001, the Changhe Suzuki Big Dipper was formally launched in China and was powered by the Suzuki famous 1.4-litre K14B compact car engine, with a maximum output of 71kW and a maximum torque of 120N·m. The engine block and cylinder head were all made of aluminum and equipped with positive When the chain is low-maintenance, this engine is more than enough to drive 900 kilograms of the Big Dipper. Therefore, the performance of the Big Dipper is one of the best among the mini-vehicles. Of course, the noise problem has been criticized. The 17-year-old listing also made the Big Dipper an old man in the country. In fact, this generation of the Big Dipper was born in 1993, so it is already 25 years old.

Langdi is Changhe Suzuki's introduction of another heavy model with a total vehicle size of 3850×1510×1910mm, but it has a 2+3+3 seat arrangement that can accommodate up to 8 Dahan passengers. The second and third rows of seats can be collapsed and collapsed, which also makes it possible for Langdi to become a mini-vehicle for both passenger and cargo. Suzuki's 1.2L/1.4L engine also makes Langdi have good fuel consumption and power performance. At the same time, Suzuki's chassis is very resistant, which makes this car become one of the goals of some car favorite car collection.

Although it has been established for 25 years, Changhe Suzuki has only introduced a handful of models from Suzuki. They are the Big Dipper, Langdi, Liana and Paixi. It must be admitted that, in the past, Chery QQ as the representative of the mini-car sales era, Changhe Suzuki's several products have achieved a good sales, mini car entry price is low, while fuel consumption and post-maintenance costs Relatively low, it is an excellent choice for Chinese consumers who have just grown up. Changhe Suzuki, which relies on mini cars, can also enjoy a moist day.

However, the era is changing. Chinese consumers' wallets are bulging, and naturally they also look down on mini-cars. Moreover, Wuling, Baojun and other rivals have begun to step onto the altar. The mini-vehicle market has left cakes for other companies even smaller. Chery’s Chery QQ founder Chery turned to Tiggo and the sedan. BYD, who once played F0, found a way out of the car F3 and became a new energy car company. However, Changhe Suzuki is facing a big dilemma when it wants to make a transition from a mini-car.

On the one hand, the problem comes from Suzuki, one of the joint venture partners, and is known worldwide as the "king of cars." Not only did Changhe Suzuki and Changan Suzuki's days in China go downhill in the past few years, but in the final analysis, Suzuki had a hard time in China, but it was also a good thing. Suzuki, famous for its “king of cars,” is only good at the Japanese favorite K-CAR dolly. Although for Suzuki, Vitra, Fengsong, Kaiyue and other products are big cars, but for Chinese consumers, It is a stream of cars. Without the Suzuki provided by the cart, it is difficult to please Chinese consumers who do not love the cart, and it is difficult to provide Changhe Suzuki with new models with market value.

On the other hand, Suzuki naturally did not find the changes in Chinese consumers, but in the face of Chang Son Suzuki and Changhe Suzuki, the two sons, Suzuki, with limited resources, chose Changan Suzuki for love, and Changhe Suzuki basically became a commercial vehicle. After successive launches of Suzuki Kai Yue and other sedan products, and Ingnis and other SUV products catering to the appetites of Chinese consumers have failed, Jiang Ge believes that Suzuki is also reluctant to try wrong on this already bruised second son Changhe Suzuki. Now.

After Changhe Suzuki became history, it is learned that Baoneng Group will become the Suzuki's catcher. Prior to this, Baoneng Group had already held a controlling stake in Guanzhi Auto, and Guanzhi’s sales from January to May this year increased by 366% year-on-year. It can be seen that Baoneng has a good method in revitalizing car companies. It is worth looking forward to whether or not Baoneng can make a living and build Changhe Suzuki as a powerful part of the Baoneng Group.