Nowadays, the first quarter of 2017 is coming to an end. With the passage of time, the development trend of the LED display industry has gradually become clear. Affected by factors such as the world economy, manufacturing and national policies, and industry development, LED display companies are now tightening their layout and planning for development. The entire industry is showing a prosperous scene. Under this, 2017 LED display nowadays, the first quarter of 2017 is about to end, with the passage of time, the development trend of LED display industry is gradually clear. Affected by factors such as the world economy, manufacturing and national policies, and industry development, LED display companies are now tightening their layout and planning for development. The entire industry is showing a prosperous scene. Under this, what new development trends will be presented in the LED display industry in 2017, and what development opportunities are hidden under the industry changes is worth exploring. The attraction of the capital road is still the target of the screen enterprises. The development of the capitalist road is the way to return. In the LED display industry, there are many small and medium-sized enterprises. The choice of listing is undoubtedly an embodiment of corporate strength and an important channel for financing. In recent years, the number of LED companies listed on the New Third Board has increased year by year. Relevant data show that more than a dozen companies in the LED industry have been listed in the market in 2016. In 2017, several LED companies have already registered in the new three boards, and even realized IPOs.莆Electronics and Jucan Optoelectronics are the latest cases. Next, it will be an inevitable trend for more LED companies to appear on the list of listed companies. In today's fiercely competitive environment, LED display companies must have a certain strength in order to thrive. The listing can bring intangible influence and huge brand effect to LED display companies. First of all, after listing, companies will be concerned by various people. For example, stock analysts frequently and closely monitor the development of listed companies, and the news media also attach great importance to listed companies, which has made listed companies more exposed. Degree, which can be used for brand promotion and image shaping, to enhance customer awareness and industry influence, is an effective way for enterprises to move toward a bigger and stronger road. Secondly, after the LED display company is listed, it can obtain huge capital income through financing, use more capital to expand the scale of business operation, and realize the layout of further enterprise development. Moreover, if the company successfully issues stocks, it can reduce the asset-liability ratio, and it is easy to obtain foreign capital investment such as commercial bank loans, and obtain huge capital profits. In addition, in the process of preparing for the listing, the company will optimize the management of all aspects of the company and strengthen its own strength, so as to go public through various review procedures. After the listing, for long-term favorable development, LED display companies will focus on establishing a more standardized and meticulous management mechanism, which is of vital importance to the development of enterprises. Based on various factors, the choice of LED display companies will bring about earth-shaking changes. Although it is undeniable that high-risk and high-margin coexist after listing, the attraction of capital roads is often very large, and the listing is still a large number of LED displays. The expectations of the screen business. M&A integration continues to increase industry concentration. In recent years, LED display industry has continued to consolidate mergers and acquisitions in enterprises, and often spends hundreds of millions of dollars to form a capital flight mode. Up to now, the M&A trend in the LED display industry has become more planned. The phenomenon of mergers and acquisitions has not occurred in the past, and the cross-border mergers and acquisitions have become more rational. Recently, industry mergers and acquisitions are still frequent. Qinshang Optoelectronics acquired Chengdu Qizhong Experimental, Liard acquired Junze Lighting, Huacan Optoelectronics acquired MEMSIC, Yi'an Technology plans to acquire 220 million Ou Pu Te Rubber, etc., LED display industry mergers and acquisitions Being staged, the model of mergers and acquisitions is gradually diversifying. From the current analysis of mergers and acquisitions, it can be seen that horizontal mergers and acquisitions of LED display companies can enhance their own strength to suppress competitors and improve their competitive advantages; vertical mergers and acquisitions can deepen the LED industry chain construction, and achieve deep integration and optimization of all links in the industry chain; Through overseas mergers and acquisitions to the international market, we will better extend our business to foreign countries, lay out international markets, and enhance the international influence of enterprises. However, no matter which form of mergers and acquisitions, for LED display companies, mergers and acquisitions has become a major development strategy for enterprises. Large enterprises can continuously enhance their corporate strength and strengthen their corporate layout through mergers and acquisitions; Holding, mergers and acquisitions to obtain more resources to avoid competition and oppression in the industry. Regardless of the form of mergers and acquisitions, it is worth noting that in a rational M&A environment, LED display companies will gain greater profits through mergers and acquisitions. At the same time, it is worth noting that the continuous wave of mergers and acquisitions in the LED display industry will definitely further increase competition among enterprises and intensify industry reshuffle. The LED display industry is about to usher in a wave of closures. It is not a threat to the market. In addition, the intensification of the industry price hike in 2017, the rising cost of enterprises, the survival of small and medium-sized enterprises is in jeopardy, and those enterprises that do not have scale and lack of advantages may opt out or choose Mergers and acquisitions are the ultimate way out, which is of great benefit to the development of the industry. It also confirms that large enterprises will get better and better, and small enterprises will become less and less. Through mergers and acquisitions and integration, industrial concentration will be further improved. Diversification of blue ocean enterprise products in the market segment With the development of LED display technology and the continuous expansion of application fields, in the past two years, the industry segmentation market has increased and gradually expanded, showing a huge business opportunity that cannot be underestimated, causing numerous resources. With the strong and strong industry leading enterprise layout, more and more LED display companies have begun to explore different market segments and promote the development of major market segments. At present, creative display, small-pitch LED, outdoor advertising, stage leasing and other market segments are most sought after by LED display companies. Large enterprises have penetrated into these fields to achieve business growth, while some forward-looking SMEs have taken advantage of market segmentation. The road to finding a way has also made a special feature. By expanding the market segment, LED display companies can also deepen the technical connotation, enrich product systems, diversify products, and make efforts to optimize and upgrade LED display products and application expansion. The market segment has broad prospects, which can bring greater opportunities for the LED display industry, meet market demand under the premise of continuously improving technology, and promote the diversification of enterprise products. Enterprises help promote the standardization of conventional products. In 2017, many companies have successively released standardized products, such as powerful giant color to promote the industry standard module size 320160mm; Huaguang Guangcai outdoor LED display module unified 320mm x 160mm standard size; Shanxi high-tech new products continue to release P5 P5.93 outdoor full-color standardization module has always been, LED display industry products are mixed, chaotic, user experience is poor, the waste of resources is also very serious, in order to ensure the healthy and orderly development of LED display application industry, enterprises need Promote the formation of industry standard products. This year, the shortage of raw materials in the industry has led to limited production of large-scale production. The industry has been in a state of intense shortage of goods. The market demand has been continuously improved, and customers' requirements for product production cycle have become shorter and shorter. However, conventional kits have different customer requirements. It is impossible to achieve high-volume inventory, so this year there have been some large-scale enterprises to introduce standardized modules. The standardization of module can meet the urgency of customer demand, and also enables enterprises to reduce pressure on conventional product inventory, make better use of products, and reduce waste of resources. However, at present, LED display companies can only promote the standardization of their own products. In order to achieve standardization, the industry needs more enterprises' common response and long-term support from users. Intelligent automated manufacturing is gradually replacing manual production. The LED display industry is developing rapidly. It is expected that by 2020, the global LED display market will reach 30 billion US dollars. Under the huge market, China's LED display brand share is low, structural overcapacity, and enterprise production management needs to be optimized. The current labor cost advantage is gradually lost, reducing labor costs and realizing intelligent manufacturing is a major trend. Many large companies began to consider replacing the artificial production mode with intelligence. Therefore, LED display companies face new challenges such as manufacturing efficiency, cost control, and increased automation, and also bring more new opportunities. High-end equipment and intelligent manufacturing are the top priorities of the national 13th Five-Year Strategic Emerging Industry. In the future, with the automation and intelligentization of enterprise production lines, more equipment manufacturing enterprises will become system integrators, focusing on R&D. Manufacturing high-end equipment, providing total solutions from the perspective of intelligent production lines and digital factories. LED display companies are now paying attention to smart manufacturing, and have already begun to experiment in information technology and manual replacement. For example, through the industrial automation of equipment upgrades to reduce manual labor to reduce labor costs, while optimizing the internal network and management platform to improve the overall production efficiency and production output value. With the reduction of cost pressures caused by rising raw material prices and labor costs, more companies are being able to automate the transformation of production lines. At the same time, under the policy of China Manufacturing 2025, the intelligent automatic production of LED display enterprises instead of manual production will inevitably become a reality. Keeping up with the era of data, Internet + driving enterprise marketing In addition to smart manufacturing, in 2017, new technologies such as Internet+ and big data will accelerate the development of LED display technology and application fields. Among them, the combination of LED and Internet is a development. trend. The LED industry will follow the development of the data technology era, and the Internet is the key to data connectivity. The LED display industry is currently inferior to the application of the Internet. In particular, there is still a huge limitation in the online trading. However, the deep application of the LED display enterprise to the Internet may lead to a new business-driven business. mode. From the perspective of marketing, traditional businesses must now transform to the Internet, mainly in marketing and collaboration, and organized by liberalization. Internet economic marketing activities flatten the sales channels, subvert the retail system, and adopt random, direct and online liberalized marketing methods through the Internet to replace the organized and channelized sales network of the industrial economy, and experience the impact of productization in production. The Internet economy pays attention to the user experience, carries out personalized customized production or service, and challenges the large-scale production of standardized products of industrial economic organizations. This undoubtedly brings transformational thinking to the traditional and large-scale LED display manufacturing enterprises.
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