"The new energy vehicle points will be measured and traded two years ahead of schedule. On the one hand, it will encourage the development of new energy faster companies. On the other hand, it will also exert pressure on the development of new energy vehicle companies that have only developed SUVs. Energy points trading will also play a very good policy-driven role,†said Cui Dongshu, secretary-general of the National Passenger Vehicle Market Information Association.
On November 3, the Ministry of Industry and Information Technology released the “Circular on the Administration of the Average Fuel Consumption of Passenger Vehicle Enterprises in 2016 and 2017†(hereinafter referred to as the “Noticeâ€).
The “notification†requires that the passenger car companies 2016 and 2017 average fuel consumption and new energy vehicle points be accounted for. The 2016 and 2017 negative figures for the average fuel consumption of the company cannot be offset to zero, and their negative integral compensation Before returning to zero, new products whose fuel consumption does not reach the fuel consumption target value of the “Evaluation Methods and Indicators for Fuel Consumption of Passenger Vehicles†model are not included in the “Announcement of Road Motor Vehicle Manufacturing Enterprises and Productsâ€.
Cui Dongshu told reporters: “The penalty for new energy negative points cannot actually encourage advanced enterprises. At present, the supply of new energy points is slightly larger than the current demand, and it is recommended that relevant departments establish a reserve mechanism for storage and storage of new energy points similar to the national grain reserves, and provide for The prices sold are dynamically adjusted each year, which is conducive to the sustainable development of new energy support policies."
Multinational car companies and independent brands are "stressful"
According to reports, the Ministry of Industry and Information Technology of the Ministry of Industry has publicized the “average fuel consumption of passenger vehicles in 2016â€. According to the statistics, the number of car companies that exceeded the average fuel consumption last year was as high as 40, and most of them were car manufacturers that mainly produced SUV models. For example: GAC-Philippines-K, Guangzhou Automobile Mitsubishi, Great Wall Motors, Chery Jaguar Land Rover and so on.
Under the drive of the “Measures for the Parallel Management of Passenger Vehicles' Average Fuel Consumption and New Energy Vehicle Integration†(referred to as the “dual-integration†approach) policy, it is beneficial to independent brands such as BYD's new energy vehicles, although this approach It will only be implemented in 2019.
These companies can not only use their new energy vehicle points to offset their own negative points for fuel consumption, but also earn profits by selling surplus new energy vehicle points to other companies.
On the contrary, for large-scale traditional car enterprises that have failed to meet the target and have sold more than one million cars or 2 million cars each year, the "double-integration" approach will undoubtedly bring them tremendous pressure. At present, car companies can deal with the development of energy-saving and new energy vehicles through the integration of transactions.
On the one hand, through points trading in the short term, you can offset negative points; on the other hand, you can solve the problem of integral limits by developing new energy vehicles and energy-saving hybrid vehicles as long-term solutions.
For example, North and South China Volkswagen and SAIC-GM-Wuling that have an annual output of about 2 million units will only be able to buy new energy points if they want to offset the negative points generated by traditional cars. The purchase of points will cost a lot of money, and it will be profitable. The inevitable pressure is huge.
However, in the short term, there is no better way to do this than to perform point trading to offset negative points. In the long run, this type of operation is not only passive but also a huge risk for the company.
The two camps of hybrid power and new energy appear
To this end, the traditional car companies have turned to the new battlefield, on the one hand to develop hybrid vehicles, but more still hope once and for all, directly into new energy vehicles, especially electric vehicles.
In the past two years, Volkswagen, together with Jianghuai, has reached an in-depth cooperation to establish a new energy joint venture company, and has obtained the right of first-time purchase of new energy vehicle points generated by the joint venture company, to make up for the gap in the new energy vehicle points; at the same time, the Volkswagen Group also plans Nearly 20 new energy product arrays were introduced to the Chinese market.
Not coincidentally, Ford Motor Co., Ltd. has also established a joint venture company for electric vehicles through cooperation with Zotye Auto. Prior to this, Daimler-Benz and BMW were also in China, respectively, to promote pure electric vehicles to alleviate the problem of fuel consumption limits that their high-fuel-consuming products would face.
SAIC General Motors announced that it will invest RMB 26.5 billion to develop advanced powertrains and new energy technologies and introduce no less than 10 hybrid models.
However, at present, General Motors is far from the Japanese brand technology in the hybrid field, so the development of electric vehicles may become its main route. In the United States, GM has launched the VOLT electric vehicle.
In contrast, Japanese car makers are cautiously optimistic about electric cars, but they still insist on more efficient hybrid cars.
For example, Toyota and Honda have also accelerated the localization of hybrid vehicles in the past two years, especially Toyota Motor. The core components of hybrid vehicles have started to be manufactured in Changshu, China, and its plug-in hybrid vehicles will be made available domestically next year.
Similarly, the same is true for Honda cars, and domestic hybrid products such as Accord have been introduced. In their view, as far as Chinese consumers themselves are concerned, they have not yet fully accepted electric vehicles. Therefore, it will take time for its marketization and commercialization. During this time, hybrid power is still the main route.
While multinational auto giants have their own advantages, Chinese auto brands also take two legs to walk. As one of the leading brands of its own brand, Geely Automobile and Keliyuan have jointly launched hybrid products, and plug-in hybrid products, Dorsett PHEV, have also been launched in the near future. Recently, Geely Group has also become the second largest shareholder of Hongqiao Group, which manufactures automotive power batteries.
Great Wall Motors, which has been focusing on the SUV field, will invest 30 billion yuan to expand the lineup of new energy vehicles and establish a new energy vehicle with the new energy pure electric vehicle company, Yu Jie. BYD has become the world's first new energy vehicle manufacturer.
Among the state-owned auto groups, GAC Group invested more than 7 billion yuan to develop new energy vehicles; SAIC Group invested 10 billion in the new energy sector; the most aggressive Changan Automobile even stated that by 2025, it will no longer sell traditional fuel vehicles and vigorously develop them. new energy vehicles. And a number of Chinese auto groups have already bought shares in power battery makers, the Ningde Times.
Although the continuation of policies on the purchase of new energy vehicles after 2018 is not yet clear, driven by policies, all car companies will vigorously produce and sell new energy vehicles at the end of the year. As the world's largest and most important auto market, the reform of the Chinese auto market will also change the world auto landscape.
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