The trend of energy conservation and emission reduction from the automotive industry is gradually plunging into the commercial vehicle sector. The Ministry of Industry and Information Technology recently issued an announcement stating that the National IV emission standards will be fully implemented starting from January 1, 2015, which means that some domestic commercial vehicle companies do not need to change the original. Some diesel vehicles are fitted to meet the new commercial vehicle emission standards. At the same time, in recent years, there have been a large number of large-scale commercial vehicles in frequent automobile traffic safety accidents, and discussions on the safety of commercial vehicles in the industry have also been stunned. The gradual tightening of market demand for commercial vehicles has provided development opportunities for high-end commercial vehicle manufacturers and parts suppliers.
This was confirmed by Knorr , the world's leading manufacturer of brake systems for commercial vehicles. According to Xu Baoping, president of Knorr China, in 2013, Knorr's commercial vehicle business in China achieved a substantial increase with an increase of nearly 30%. The 6.4% increase in domestic commercial vehicles.
Xu Baoping said in an interview with reporters that the reason why Knorr can achieve such a high rate of increase, thanks to the company's high-quality brake products and excellent customer service capabilities. With the implementation of China’s recall regulations, commercial vehicle manufacturers have put forward more stringent requirements for parts suppliers. Knorrner has acquired numerous commercial applications including Yutong, Weichai, Dongfeng, FAW, CNHTC, and Foton by virtue of its mature European braking technology. Car prices favored. At the same time, Knorr's forward-looking R&D and applied R&D around Chinese customers has also greatly improved the company's customer service capabilities, and Knorr's deep localization capability is a significant competitive advantage of Knorr's differentiation from its competitors in China.
“Localization has always been the development of slogans for multinational car companies and parts suppliers in China, but there is an important yardstick for whether companies actually implement localization. That is the localization of talent.†Xu Baoping told reporters that the Chinese auto market is Gradually, the transition to a mature automobile consumer market has brought about increasingly stringent demands for commercial vehicles by local users. This requires multinational car companies to have a sufficiently flexible response mechanism in China, not just the localization of production procurement. The Knorr Group pursues a regional market management strategy with “retreat†as its “goâ€. At present, the company’s management team in China is almost all Chinese local staff. The managers from foreign countries are gradually evacuating after completing related support and construction work. Chinese market. "Trust is an important part of the Knorr Group culture. The important benefit of this group culture is that it can achieve a high degree of decentralization of the regional market, and then establish an efficient decision-making mechanism to achieve a faster market response mechanism." Xu Baoping told reporter.
For Knorr, the pressure from the emissions and safety aspects of the Chinese commercial vehicle industry is exactly the opportunity for its development. As the system-wide brake system manufacturer, Xu Baoping said that in the coming days, he will lead Knorr The China team has introduced more high-performance and cost-effective brake solutions.
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