Yuchai's brand value exceeds 40 billion yuan, ranking first in the industry for 13 consecutive years

On June 20, 2018, the World Brand Laboratory released the "Top 500 Most Valuable Chinese Brands" list in Beijing in 2018 (15th). The Yuchai brand ranked 103rd with a brand value of 41.598 billion yuan. Break through the 40 billion yuan mark, an increase of 7.002 billion yuan over last year.

As the first brand of Guangxi Machinery Industry, Yuchai was selected as one of China's 500 Most Valuable Brands for 13 consecutive years, and continues to lead the industry, fully embodying that Yuchai has always focused on its main business and relentless pursuit of superior quality.

In 2017, with the deep adjustment of the national industrial structure and increasingly fierce competition in the industry, Yuchai continued to upgrade its R&D and manufacturing technologies, maintaining a steady increase in sales revenue and profits, and further enhancing its core competitiveness. In January 2018, Yuchai released a new SKY high-end national six engine that represents the world-class level, and launched a full-scale sprint for the goal of becoming the first echelon of the internal combustion engine.

World Brand Labs is an international and professional brand research institution wholly owned by World Entrepreneurial Group, a leading global strategic consulting company. Its research results have become an important basis for the evaluation of intangible assets in the M&A process of many companies.

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