Guangxi Yuchai Machinery Group Co., Ltd. was also named "Top 500 Chinese Brands"
From December 16th to 17th, Asian Brand Construction Association, Asia Brand Alliance, China Business News, China Industry News, and Business Times jointly organized the "2008 Asian Impact Brand Leaders Annual Meeting" held in Diaoyutai State Guesthouse. , Yu Ping, Chairman of Guangxi Yuchai Machinery Group Co., Ltd. was awarded the "Leader of Chinese Brand Influence", and Guangxi Yuchai Machinery Group Corporation was also named "Top 500 Chinese Brands". Wang Wenyuan, vice chairman of the Ninth National Committee of the Chinese People's Political Consultative Conference, attended the award ceremony and presented prizes to the winners.
The 21st century is the century of the brand, and the brand is a concentrated manifestation of the country’s strength and image and a symbol of the national spirit. Brand is the core competitiveness of a company and it is an important force for winning the market. In order to promote the healthy, orderly and rapid development of the brand business, Yuchai Group has done a lot of work on brand building and established a three-level mixed brand architecture including corporate branding, business branding, and product branding, including Yuchai. As the parent brand of the entire group, the brand is positioned as “a large multinational enterprise group that diversifies the industry, provides the driving force for global power machinery, and promotes social progress†and creates a “successful, enterprising and trustworthy†Yuchai brand image; "Yuchai Machinery" is the business brand of the engine. The brand is positioned as "a world-leading professional engine manufacturer" and has created a brand image of "strong, reliable, energy-saving, and environmentally-friendly".
The chairman of the board of directors of the company, Junping, has built a good image of Yuchai as a national power brand in China due to its outstanding contribution in the construction of Yuchai brand and has been named the “Leader of Chinese brand influenceâ€.
At the same time, Guangxi Yuchai Machinery Group Co., Ltd. has become a member unit of the Asian Brand Construction Association, which will help Yuchai Group expand its brand influence internationally and realize the internationalization of “building a world-renowned brand and accomplishing a large multinational enterprise groupâ€. development Goals.
View related topics: Yuchai won the "China Brand Annual Award NO.1" (internal combustion engine) title in 2007
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