2006 Beijing Auto Show Auto Brand Autos


On the 18th, the 2006 BEIJING International Auto Show will be officially held in BEIJING. The BEIJING Motor Show is a good opportunity for China's own-brand automotive companies to showcase their strengths, and it is also a great stage for showing strength to the world's automobiles, and it is also a golden opportunity to showcase the achievements of independent innovation. Through the exhibition area, exhibits and exhibition themes of this auto show, we can foresee that this auto show will become a “watershed” for China’s auto brands to become self-reliant.

Autonomous car full line attack

At this auto show, not only FAW, SAIC, Dongfeng, Chang'an, BAIC and other top 5 automobile groups will participate in the strong lineup. The main brands Chery, Brilliance, Geely, Great Wall and other brands of their own brands will also be eager to demonstrate their presence in and outside the industry. The strength and achievements occupy half of the current auto show. At the same time, the national car brand and world giants danced at the auto show. It also indicates that the strength of independent research and development of national brands has entered a new historical stage. The auto show is by no means just a stage for joint venture brands and imported brands.

Among them, Chery will have 10 new cars unveiled, which is expected to become the largest number of new cars on the show. It is even more shocking for the industry that Chery will exhibit five new-generation ACTECO engines independently developed by the company, breaking the previous history that only international brands such as Mercedes-Benz, BMW, and Toyota displayed their engines. It is reported that Chery's ACTECO series of engines exhibited at this time has created four “firsts” of its own brands: the first engine with independent intellectual property rights; the first independent brand V8 engine; the longest product line of its own brand engine; The engine exits first.

Dare to grab booths with foreign cars

In the 2004 BEIJING Motor Show, the first-ever car brands of independent brands appeared in clusters. Independent brands such as Chery, Changan, Hafei, and Brilliance made appearances at the international auto feast. However, the independent brands at that time, regardless of their scale of exhibition or comprehensive strength It is still unable to compete with foreign brands. In the blink of an eye, the 2006 BEIJING car unfolds soon. From 2004 to 2006, China's own brands have made great strides in the past two years. The recent media exhibitions on independent brands are more exciting and everything seems to be conveying a message: After two years of brewing, the 2006 BEIJING Auto Show is likely to trigger a major outbreak in China after two years of auto savings. China’s own brand will become the “head of the game” in this year’s auto racing.

The BEIJING Motor Show, Chery's exhibiting scale is higher than ever before, the exhibition area will reach 1300 square meters, not only is Chery’s largest exhibition in history, but also among the exhibitors. It is understood that the Chery will share with Toyota a whole exhibition hall is also the first time the domestic independent brand.

Autonomous concept cars grow exponentially

For the first time, the concept car and the core parts and components became the finale of each independent brand. With the increasingly mature and stable self-owned brands, the self-owned brand car companies have begun to change from the past eager for quick success and profit to build their core competitiveness. The development of concept vehicles and core components is one of the most critical steps. Judging from the current spying of all participating exhibitors in the media, compared with 2004, the self-owned brand concept car unveiled at this auto show will grow at “double” times. Chery just launched three concept cars at a glance, which is a swift and irresistible task. Other independent brands do not show weakness, Brilliance will bring its concept car M3 to play, Geely also has a concept car debut. Reporter Duan Xuan

● Expert voice

Independent brand enterprise "Ma Bu" to stabilize

â–¡ Chief Analyst of the Automotive Industry Jia Xinguang

“This year, independent brands have developed very well in general.” Talking about the development situation of independent brands in China in 2006, Jia Xinguang, chief analyst of the relevant industry branch of the China Automobile Industry Association, believes that compared with previous years, this year’s own brands have developed faster. . "Geely, Chery, Hafei, Chang'an, and BYD have all developed rapidly." Jia Xinguang said that the self-owned brand not only has a fast development speed, but also presents new features: from the simple imitation of the past, to the development of the core technology of the product, Pentium Weizhi and Chery 520 are the representatives of this new feature. Secondly, the marketing of self-owned brands has also undergone great changes. In the past, they mainly depended on low prices to fight for the market, and now they have embarked on the brand forging road.

The development situation of self-owned brands is gratifying, but how to avoid the thorns on the road of development and embark on a straight path, Jia Xinguang believes that independent brand enterprises must have long-term strategic plans, not to say that by selling several cars, they can firmly grasp the market, but It is necessary to make the horse more solid, technological development to be more in-depth, gradually forming technical characteristics, and forming core competitiveness. It is important to keep up with the service.

Development of independent brands requires “international vision”

â–¡ Deputy Editor-in-Chief of China Automotive Newspaper Wu Yingqiu

In view of the future development of independent brands, Wu Yingqiu, deputy chief editor of China Automotive News, believes that the key to achieving a high starting point and internationalization of independent brands is to have an international perspective. This seems to be a problem of path and method, but it is actually a problem of understanding and concept, and it is not a problem that has just been raised.

Talking about a high starting point, Wu Yingqiu said that we were yelling at the initial stage of the introduction of a joint venture. The result was that Chinese cars always ran behind other people's buttocks; internationalization has always been considered by many to be the introduction of all multinational companies. The result is more "internationalized." "The more we are "marginalized." The lesson of history tells us that if there is no international perspective, even if we stand taller, it will be useless and internationalization will not be able to speak.

Followed by the independent brand must establish a complete support system with international standards. This system is to run through the entire business chain. It includes R&D, manufacturing, logistics, and procurement. (Reporter Ma Liming)

●BEIJING Auto Show's own brand

China 1.8T has a "Chinese heart"

The reporter learned from Brilliance Automotive yesterday that at the forthcoming BEIJING International Auto Show, the China Brilliance series, which is China’s first self-developed turbocharged engine, will be unveiled.

According to reports, the biggest highlight of the Chinese 1.8T series models is the assembly of the "China Core" -- the 1.8T engine. This engine, which was jointly built by Brilliance and Germany's FEV Corporation, one of the world's three largest internal-combustion engine giants, employs overhead dual camshafts, 16-valve technology, turbocharger and intercooling technology, and has strong dynamics. The maximum power is up to 125kw/rpm and the maximum torque is up to 235N·M, which is much higher than the Passat 1.8T and Polaris 1.8T with equivalent displacement. The use of electronically controlled multi-point sequential fuel injection technology and high-energy ignition systems have greatly improved the fuel economy of the vehicle. The minimum fuel consumption per 100 kilometers is only 6.9L.

In addition, China’s 1.8T series adopts a 4HP-20 automatic transmission independently developed by ZF, a German professional transmission manufacturing company, the world’s largest manual transmission manufacturer. The 4HP-20 is an electronically controlled 4-speed automatic transmission. It has long been equipped with high-end models such as Mercedes-Benz and BMW.

BYD convertible coupé debut

At this year's BEIJING Motor Show, BYD plans to release a number of top quality products that have been brewing for a long time. In addition to F3, BYD will showcase the F8 convertible cockpit, F3e, electric engine, and charging stations. The prestigious F6 and hatchback F3 may also show up at the auto show.

"F8" is China's first car with a hardtop convertible structure, which absorbs a large number of international pop elements, two double-row seats, and stylish appearance. At present, only a few well-known companies in the world such as BMW, Mercedes-Benz and Renault have such hardtop convertible sports car technology. According to reports, the market price of "F8" is tentatively set at around 200,000 yuan.

BYD will launch a new technology electric car "F3e", which is equipped with "iron" power battery "ET-power". "E" means environmental protection and electricity (the initials of environment and electric), "T" means technology. BYD will also move an advanced charging station to the booth so that the audience can have a glimpse of the country’s first electric vehicle charging station. The first engine developed by BYD itself may also show up at the auto show.

BYD 4 models "free inspection"

Recently, the reporter learned from the National Development and Reform Commission that four models of BYD entered the inspection-free list, namely the QCJ7160A sedan (BYD F31.6 displacement) and the QCJ7160A/CNG dual-purpose fuel sedan (BYD F3 dual-fuel vehicle 1.6-displacement). , QCJ7180 sedan (BYD F31.8 displacement), QCJ7200 sedan (BYD F32.0 displacement).

Chery "concept" first

It is reported that at the BEIJING Motor Show, Chery Automobile will exhibit five new-generation ACTECO engines independently developed by the company. It will also exhibit three concept vehicles and will become one of the first manufacturers to launch the concept car.

One of Chery's latest concept cars, the Tiger 5, is the latest masterpiece of the Turin Design Institute in Italy. From the hand drawing, the Tiggo 5 is a dynamic sports SUV. The design has been given a distinctive male character. The front of the car gives the impression of "oversize", a complex "C" shape outlines the front face, and a "layout" effect process is used to harmoniously integrate large-size headlights and large vents. One.

View related topics: independent brands, where to go?


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