"For the release of Auto Parts, our company is paying attention and research." Wang Zhiren, commercial director of Changchun FAW Fuhao Group Co., Ltd., told reporters. On August 13, a number of automotive parts and auto parts chain companies interviewed by reporters all stated that breaking the monopoly of auto parts and accessories is a “big event†in the auto market this year and is very beneficial to the entire industry.
At present, the NDRC is investigating anti-monopoly investigations in the auto parts sector. On June 30, the Ministry of Communications issued a draft of the “Guiding Opinions on Promoting the Transformation and Upgrading of Automobile Maintenance Enterprises and Improving the Service Quality,†requesting that the monopoly of parts supply channels be broken and the disclosure of technical information be promoted. Currently targeting at the auto repair market, apart from social maintenance companies, as well as auto e-commerce, auto parts markets and large auto dealer groups, it is believed that the auto repair war will soon erupt.
In an interview and investigation on the 13th, the reporter found that suppliers of auto parts have begun to accelerate the pace of entering the auto repair market.
The new reshuffle opportunity in the auto parts market has opened up the auto parts distribution channel to a certain extent to expand the market channels of the parts and components companies. However, after the monopoly of the auto manufacturers is broken, the auto parts market must form a new standard. This requires the government to introduce more specific products as soon as possible. Implementation details,†said Jing Jing, secretary-general of Tianjin Automotive Aftermarket Association, in an interview with reporters.
Breaking down the channel monopoly and giving the homologous suppliers an opportunity to enter the market also provides a new reshuffle opportunity for the auto market to curb the growth of counterfeit products. If the homogenous mass enters the market in large quantities, the price will drop substantially compared with the original parts. Consumers may choose the same quality part of the product over time, instead of choosing cheap parts. Wang Zhiren believes that it takes time for Chinese consumers to take the initiative to accept homogenous parts. For example, the car is Mercedes-Benz consumers, need to replace parts, most of them still choose to buy the original parts directly. In fact, the quality of homogenous parts is not bad, but this inherent concept of Chinese consumers will continue for some time. However, with the further regulation of the automotive aftermarket, this concept will change.
In addition, some auto parts companies are unable to provide support to domestic automakers, and they have been supplying European and American markets such as foreign auto aftermarkets. “The opening of the auto parts channel has brought local brilliance to suppliers of auto parts and components for foreign markets.†said Yao Mingcheng, chairman of Jiangsu Haoyue Auto Lock Co., Ltd. “The real benefit of the accessories channel after opening up is the consumers,†said Dong Zhongyin, general manager of Tianjin Kangzhong Auto Parts Sales Co., Ltd., who hopes, “If the aftermarket is standardized, fake products are eliminated, and the future development of automobile chain brands is very important. favorable."
Companies to step up the layout <br> <br> we all know, Bosch is the world's largest auto parts supporting, the largest auto market suppliers. On August 13, the reporter called Bosch China to learn about the plans and plans of Bosch in China's auto aftermarket after the opening of the auto parts and accessories channel. Bosch replied that Bosch is adjusting its after-sales service and cannot accept the interview. It is understood that the original Bosch after-sales and maintenance services are two systems, but are currently undergoing adjustments. Not long ago, the official website of Bosch Trading (Shanghai) Co., Ltd. announced that Mao Limin has been the president of the Greater China Region of Bosch Automotive Aftermarket. In recent years, Bosch has made frequent moves in China's auto market, such as opening flagship stores independently and cooperating with e-commerce companies. In addition, the reporter also called Delphi China, and the other party refused to interview him. However, they are very concerned about the release of the auto parts channel. Although it is very calm on the surface, it is actually surging. Whether it is the release of accessories channels, or the price reduction of parts and components, or the further regulation of the Chinese auto parts market, foreign-funded parts and components have a positive response strategy.
The reporter also interviewed the joint venture component companies and independent component companies. Changchun FAW Fuxi Group is an automotive parts and components group separated from FAW. It owns a number of joint venture parts and components companies and also has its own parts and components companies. Wang Zhiren said that FAW Fuxi is mainly supporting automakers and recently is also discussing the development of auto repair market, but investment in the post market will be cautious.
The situation of private parts and components companies is more complicated. Some companies only provide complete vehicles, some vehicle accessories and aftermarkets are involved, and some only do foreign car aftermarkets. Dong Zhongyin has been in the auto parts chain for many years and is familiar with some parts suppliers. He told reporters: “In the auto aftermarket, the brands of self-owned brands are not as good as foreign brands, but now there are many independent enterprises entering the post market, such as Henan West. Gap pumps, senssen locks, etc. are popular in the complete vehicle support and aftermarket."
This is a "double-edged sword"
Some of the parts and components companies in China have not been able to support the vehicle manufacturers, but they can produce homogenous parts. If the auto parts channels are opened, these companies have the opportunity to enter the auto repair market. However, Han Jing believes that although auto parts market channels are liberalized, companies themselves must have the ability to participate. These parts and components companies must do a good job in product quality certification, can not open up channels, and the quality of the company's own products can not keep up, this is no good.
Similarly, Dong Zhongyin also believes that the opening of auto parts distribution channels is a double-edged sword. In the past, all auto parts distribution channels were monopolized by 4S stores, and now they have opened up channels. If they are well controlled, they can eliminate fake and shoddy products, which is very beneficial to the post-market industry, enterprises and consumers. However, if the channels are not well controlled and the counterfeit factory parts are filled with times, the consumers will definitely be more exclusive, which is not conducive to the development of independent parts and components companies.
Therefore, industry experts believe that the release of auto parts distribution channels is both an opportunity and a challenge for some parts and components companies.