At the fifth plenary session of the 16th Central Committee of the Communist Party of China, which was just closed, the Central Committee of the Communist Party of China deliberated and adopted the "Proposal for the 11th Five-Year Plan for Formulating the National Economy and Social Development of the CPC Central Committee" (hereinafter referred to as the "Proposal"). The "Proposal" put forward the development goals of China during the "Eleventh Five-Year Plan" period and the principle of "six musts". Authoritative department analysts believe that emphasizing innovation is not a new thing. A major contribution of the "Proposal" is to link "innovation" with "autonomy" and raise it to the height of national strategy to advocate. This will be a program for accelerating China's socialist modernization in the coming period and will have a profound and far-reaching impact on China’s future.
As one of the pillar industries in China, the automotive industry has a major responsibility in the development of independent brands. At the height of the national strategy, "independent innovation" is proposed. What impact will it have on automobile companies? How does the company respond to this? Recently, the reporter interviewed relevant experts and responsible persons of key auto companies on the above issues.
The company hopes that the "proposal" will be implemented
Encouraging managers' enthusiasm for R&D. Shortly after the conclusion of the Fifth Plenary Session, a person in charge of a state-owned automobile company stated in an interview with reporters that the country has raised the banner of independent innovation and believes that independent innovation in all fields will have The rapid development will certainly have a great role in promoting the entire automotive industry chain, and it will have a good demonstration role for auto companies.
The person in charge expressed that he hopes that the relevant departments and local governments of the country will implement the policy of encouraging independent innovation as soon as possible and help enterprises solve the practical problems encountered in the development of research and development.
Another person in charge of the company, who asked not to be named, told the reporter: “According to the provisions of China’s tax law, research and development costs are calculated as current year’s costs. Therefore, if the investment in R&D is too large, it will affect the profits of the company’s current year. The assessment of corporate managers and enterprises is mainly to see the contribution of profits and taxes, which will inevitably affect the enthusiasm of the company's managers, especially the key responsible persons, in grasping independent research and development.â€
A person in charge of the company gave an example to reporters. He said: “The vehicle prototype developed in cooperation with foreign companies has to pay a tariff when it is shipped back to China, which also increases the cost of self-development. He emphasized to reporters that in practice, the mechanism for encouraging R&D is not perfect, and policies that encourage R&D are not in place, which may increase the difficulty for companies to conduct independent research and development, increase the cost of independent R&D, and hinder independent innovation.
The company hopes that the "Proposal" will help solve the problem of insufficient funds for research and development. It is understood that in the first half of this year, the growth rate of R&D expenditures for key enterprises in China is more than 30%. According to the data released by the National Development and Reform Commission, the proportion of independent innovation in corporate technological innovation activities has continuously increased. This is reflected in research and development funds, research and development personnel, research and development projects, invention patent applications, etc. In terms of research and experimental development funds, research and development funds have increased by more than 30% over the same period of last year. The research and experimental development funds accounted for 61.31% of the total funding for science and technology activities. The automotive industry has also continuously increased its efforts in R&D investment. It is understood that domestic investment in R&D has continuously increased since the beginning of this year, and the average level can reach about 3% of sales revenue. The investment in R&D for individual companies and regions is still higher than this level. However, relevant experts believe that this level is still far from enough. Many auto companies stated that the lack of funds for research and development is also an important factor affecting independent innovation.
It is understood that the company's current R & D investment is to use its own funds, rolling investment. A company’s R&D director told reporters: “Auto companies need to compete with many joint venture brands and foreign brands, but they must also exert great efforts in independent research and development. The reality is very difficult.â€
The person in charge of the marketing department of the company told reporters: “The state has different taxation rates for joint ventures and state-owned enterprises. The country’s taxation policy is of course given reasonable consideration. However, how does it reflect the state’s policy encouragement for independent brands? Support for state-owned enterprises should also be considered."
Independent innovation should pay attention to differentiation and rationalization. In an interview with several companies, the reporter learned that the person in charge of the enterprise generally agrees with the independent innovation proposed by the Fifth Plenary Session of the 16th CPC Central Committee. However, it is expected that these programmatic policies will We will implement a new system that encourages independent innovation by enterprises, establish a good consumer environment for independent brands, and encourage a favorable policy environment for the development of independent brands.
In an interview with reporters, Teng Bole, secretary general of the China Automobile Industry Advisory Committee, said: "The 'innovation' proposed at the Fifth Plenary Session of the 16th CPC Central Committee should trigger our new thinking on 'innovation'." He emphasized that only emphasis on R&D investment is Not enough, but also work hard on the training, selection and motivation of R&D personnel. Pay attention to converting R&D investment into productivity. In addition to talent innovation, he believes that innovation must also be made in science and technology and systems. Enterprises should explore patterns that are consistent with the development of circular economy. At the same time, we must pay attention to the rationalization and differentiation of innovation. Innovation and development must be combined with regional economies, paying attention to the complementary advantages of other industries.
Independence and innovation have always been sensitive and important topics in the enterprise. Under the current stage of industrial development, the promotion of independent innovation to the height of national strategies is conducive to building a platform for independent innovation and creating a social public opinion environment conducive to independent innovation. It will be very beneficial to the development of independent brands of auto companies.
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