With the youth and sports becoming the theme of many car companies, at the beginning of 2017, many car companies have entered the stage of product layout, marketing methods and internal personnel adjustment. The competition in the automobile market is fierce. Only by grasping the dynamics of the Chinese automobile market in a timely manner and making corresponding adjustments can we ensure that our own brands do not lag behind others in the tide of the automobile market. In the less than 40 days of the New Year, seven high-level car companies have adjusted one after another. In this regard, the editors compiled the personnel changes in the major car companies since the beginning of 2017.
Mr. Shuigu Yashi, Executive Deputy General Manager of FAW Toyota Motor Sales Co., Ltd.
In 2016, Toyota's global cumulative sales (including the Group's Daihatsu and Hino) reached 10.175 million units, a slight increase of 0.2% year-on-year. It stopped at four consecutive championships and was ranked first in the global automobile sales by Volkswagen with a total of 137,400 units. As one of Toyota's important markets, the cumulative sales volume of the Chinese market reached 1,12,200 units, an increase of 8.2% year-on-year. Such sales are very happy. During Toyota's three-year “internal structural reform periodâ€, FAW Toyota adjusted the personnel structure field and invited Mr. Shuigu Yashi to join the sprinting 2017 sales target of 670,000 units.
Since January 1, 2017, Mr. Shuigu Yashi has been the executive deputy general manager of FAW Toyota Motor Sales Co., Ltd. Mr. Mizutani has joined Toyota Motor Corporation of Japan since 1990. He has worked in Japan's domestic business related departments and was responsible for Toyota's global sales planning.
Senior Director of Volvo Market Communications - Sun Yiwen
In 2016, Volvo not only set a new sales record in the global market, but also completed its self-transcendence in the “Second Home Marketâ€. The cumulative sales in China reached 90,930 units, an increase of 11.5%. At the beginning of the new year, Volvo took the victory and pursued the adjustment of high-level personnel, invited Dong Yi Citroen Marketing Minister Sun Yiwen to join, as the senior director of market communication of Volvo Car China Sales Company, officially joined on January 23.
Sun Yiwen has extensive experience in market communication. He has worked as a manager in Changan Ford and GM China and other automotive companies. He has served as Fox Brand Manager in the Marketing Department of Changan Ford Mazda Automobile Co., Ltd., and Marketing Director of GM China Joint Venture Project. position. In August 2013, Sun Yiwen succeeded Zhang Yuguang as the head of Dongfeng Citroen's marketing department.
Mr. Yuan Xiaolin, Senior Vice President of Volvo and President and CEO of Asia Pacific
The Volvo Car Group released important personnel changes on January 20, 2017, and appointed Mr. Yuan Xiaolin (President of Volvo Car Group Asia Pacific and Chairman of China Sales) as Senior Vice President and President and CEO of Asia Pacific. Mr. Yuan Xiaolin will officially take up his duties from March 1st. He will be responsible for all the business of Volvo Car Group's Asia Pacific region in the future, and will replace Lars Danielsson, who will retire at the end of February.
Yuan Xiaolin has extensive work experience. Before joining Geely Holding Group, he worked in the Chinese Ministry of Foreign Affairs and joined BP Group in major M&A projects. At the beginning of 2009, Yuan Xiaolin officially joined Geely Holding Group as the director of Geely Automobile and acquired. In 2010, he led the acquisition of Volvo Cars by Zhejiang Geely Holding Group. Later, he served as the chairman of the office of Chairman of the Board of Directors and the secretary of the Volvo Car Group in Gothenburg, Sweden. . In 2014, Mr. Yuan Xiaolin returned to China to serve as the president of Volvo Car Asia Pacific. In 2016, he became the chairman of Volvo Car China Sales.
Volvo, which is entering China for the 25th year, plans to launch four heavy-duty models this year, including the new generation XC60 produced at the Chengdu plant, which will be officially available to consumers in the fourth quarter. The S90 long-axis T8 3-seat version and the standard version will also be Exited from the Daqing factory. In addition, the V90 Cross Country will be introduced into the country in the form of imports, and the new generation XC90 will also undergo an annual small change. With the expansion of the product lineup and the formation of a new sales executive team, Volvo is ready to join the 100,000 clubs.
Jaguar Land Rover China and Chery Jaguar Land Rover United Market Sales and Service Agency (IMSS) President - Wei Furan
Jaguar Land Rover China and Chery Jaguar Land Rover jointly announced important appointments on January 11, 2017: Mr. Frank Wittemann will replace Mr. Mark Bishop, who is about to retire, and will serve as Jaguar Land Rover China from February 1, 2017. President of the United Market Sales and Service Agency (IMSS) with Chery Jaguar Land Rover.
After the new job, Mr. Wei Furan will be responsible for the promotion and development of the various businesses of the joint organization together with Mr. Hu Jun, the executive vice president of the joint organization. Mr. Wei Furan has over 25 years of experience in the automotive industry. Since joining Jaguar Land Rover in 2011, he has traveled across three continents, where he was responsible for Jaguar Land Rover's Latin American and Caribbean market.
Talking about his new role, Mr. Wei Furan said: "For me, being able to come to this important market in China and join the joint organization is undoubtedly the honor of Mo Da (blog, Weibo). Mr. Bi Shaopu’s efforts have been We have laid a solid foundation for our future development and injected more momentum into our business growth. I believe that Jaguar Land Rover can maintain its strong momentum in 2017 and continue to deepen its sustainable development in the Chinese market."
　　
Fiat Chrysler Group COO and concurrently president of GAC Fick - Zheng Jie
2016 is the harvest year of GAC Fiat Chrysler Automobile Sales Co., Ltd. (hereinafter referred to as GAC Fick). Under the leadership of Zheng Jie, President of GAC Fick, since the establishment of the company in mid-2015, three Jeep have been launched one year. Domestically produced models drove their sales to rise sharply. Netcom has learned from GAC Fick official that, while affirming the leadership of Zheng Xingshen, GAC Fick's parent company, Fiat Chrysler Group (FCA), appointed Zheng Jie as the chief operating officer of FCA China on January 12, 2017 (COO). ).
On January 12, 2017, FCA appointed Zheng Jie, the current president of GAC Fick, as the FCA China COO, and became a member of the FCA Group Executive Committee (GEC), while continuing to serve as the president of GAC Fick.
Deputy General Manager of Beiqi New Energy - Lu Hao
On January 19, 2017, with the official listing of Beiqi New Energy “National Vehicle†EC180, Lu Hao also made his debut as the head of Beiqi New Energy Marketing. Lu Hao has officially took over as Deputy General Manager of Beijing New Energy Automobile Marketing Co., Ltd. In his position, he was fully responsible for the product planning and brand marketing of BAIC New Energy. Prior to this, the brand director was Jin Xin.
Lu Wei has 16 years of experience in car brand marketing and has served long-term world-class companies such as Jaguar Land Rover and Nielsen. The industry believes that Lu Hao is of great significance to the realization of the upward strategy of BAIC's new energy brand, and will strive to explore product planning and brand marketing.
In the 16 years of Luye Automobile Circle, he has worked as a world-renowned company such as SAIC Volkswagen, Jaguar Land Rover, GAC Fiat and Nielsen China. He has experience in China and overseas headquarters and is familiar with the global and localized operation modes of automobile brands. The Land Rover experiential marketing platform was built to help Land Rover increase its annual sales volume to 600 units to 27,000 units, laying a strong brand position in China.
For this personnel change, BAIC New Energy said that it is very grateful to the original brand director Jin Xin for his outstanding contribution to the brand's continued upward progress. During his tenure, he has achieved outstanding results. Through key innovations such as brand ecology and circle marketing, he has built key models such as EV series, EU260 and EX200 into market segments. In the future, I look forward to the deputy general manager Lu Hao leading the marketing team to bring the brand image of the company into a new stage, helping BAIC New Energy to fully enter the world-class new energy enterprises.
Vice President of Dongfeng Nissan Passenger Vehicle Co., Ltd., Standing Committee of the Party Committee - Zhou Xianpeng
On January 15, 2017, Dongfeng Nissan Passenger Vehicle Company announced a new personnel change. Netcom learned that: Zhou Xianpeng, deputy general manager of Dongfeng Nissan Passenger Vehicle Company, was promoted to the vice president and party committee member of Dongfeng Motor Co., Ltd., and no longer served as the deputy general manager of Dongfeng Nissan Passenger Vehicle Company; the current Dongfeng Nissan Wang Jinning, head of the manufacturing headquarters of the car company, was promoted to deputy general manager of Dongfeng Nissan Passenger Vehicle Company.
Zhou Xianpeng was a member of the preparatory group of the Dongfeng Southern Strategy (Fengshen Auto) in 2000 and served as the deputy general manager. In 2007, Zhou Xianpeng was sent to Dongfeng Nissan to sell the Dongfeng South Company, and began to be a single company and sold. The field gained experience; in 2009, Zhou returned to Dongfeng Nissan Headquarters as the party secretary; in 2015, he became the deputy general manager of Dongfeng Nissan Passenger Vehicle Company.
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