Car executives have come to China for Fort Murali to catch the last train

Ford announced in its April 1515 strategy that Ford’s production capacity in China will increase to 1.2 million, and China will become Ford’s second largest production base in the United States after Detroit. On August 27th, the opening ceremony of the Changan Ford Mazda 3 factory, Alan Mullally, President and CEO of Ford Motor Co., expressed his delight that Chang Fu Ma’s split has been formally approved, and it’s incontrovertible that the Ford next plans. What about big moves?

Mulally is another CEO who came to China after Carlos Ghosn and Malchow.

In April 2012, Renault-Nissan CEO Carlos Ghosn will make a special trip to China to present the latest plans for Renault's local production in China at the Beijing Auto Show. This shows that Nissan has attached importance to Renault's domestic plans. On June 28, GAC Fiat held the completion of the Changsha factory and the release of the Philippines Cheung ceremony. As Fiat’s first domestic vehicle to return to China, Fiat’s CEO and Chrysler’s chairman and chief executive officer, Malcho, came to Changsha. And in-depth communication with the media also shows that Fiat China's layout has been further strengthened.

For Ford, General Motors, Toyota, Honda, and Hyundai, which are already well positioned in China and have already achieved good results, Ford is clearly at a disadvantage. At this time, it is too late to reconsider whether the Chinese strategy is too late, and adjust the overall strategy compared to many brands. As the first market or the first production base in China, Ford’s China strategy is too conservative.

It is understood that Mulally is the first member of the Ford Motor Company who is the Ford Motor Company's CEO. He announced the sale of Ford's luxury brands after 6 days of his appointment: Land Rover, Jaguar, Aston Martin and Volvo. He was the CEO of the Ford Motor Company when he suffered a major loss of 12.7 billion U.S. dollars, but he has now led Ford out of the crisis and started to redeploy. In the new layout, China will be one of the focus of Future Ford's work. Whether it can lead Ford to once again create a miracle in the Chinese market has become the focus of attention.

According to previous information, the new Ford plant in Hangzhou will start production in 2015. This is Ford’s first plant in East China. But except for two medium and small SUVs, Ford did not disclose a more detailed product plan. Corresponding to the huge product plan, Ford also plans to increase the number of dealer networks from 340 in 2010 to nearly 700 by 2015, and the new dealer network will be distributed in the third and fourth-tier markets with high growth potential.

This kind of planning can be described as magnificent. However, in the midst of a downturn in the automobile market, whether it is a wise choice to expand production and expand the network. At present, the problem of dealers withdrawing from the network and inventory has become a common topic. Changan Ford has a professional network for retiring. "The notoriety." Industry senior analysts expressed that Ford’s strategy in China has been relatively conservative. At this time, the strategy of choosing such aggressiveness indicates that Ford has repositioned and attached importance to the Chinese market, but how to stabilize the current situation and reopen the situation need to be reopened. Ford carefully considered.

At present, the domestic market, high-end cars, new energy sources and joint ventures have become the key words of the auto market. In these respects, Ford has not been involved at present. It is even more concerned about how Ford will cover in the future.

When Murali came to China, it was not easy to say love you.

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