2014 is coming to an end, and in the past year, the topic of auto antitrust has not been reduced. The anti-monopoly extended from pre-sales to after-sales, and the investigation seems to continue. Recently, in response to the anti-monopoly of the automobile industry, the “Guiding Opinions on Promoting the Transformation and Upgrading of the Automobile Maintenance Industry to Improve Service Quality†issued by the 10 ministries and commissions of the Ministry of Communications and the General Administration of Quality Supervision, Inspection and Quarantine will be implemented on January 1, 2015. According to industry insiders, the "Opinions" involve consumers, automobile products companies and maintenance industries. On the one hand, consumers' rights and interests have been effectively guaranteed, and incidents with no complaints have been reduced. On the other hand, under effective regulations, aftermarket products Will be able to meet the diversified consumer demand, and can promote the transformation of consumption mode to a certain extent, providing an opportunity for the development of the automotive aftermarket.
Interpretation: "Opinions" hot discussion Anti-monopoly investigation is still going on, it is urgent to issue "Opinions" to supervise the automobile market. In the automotive maintenance industry, the "Opinions" pointed out that the original parts companies are encouraged to sell their own parts to the independent after-sales market, and encourage the development of accessories with the same quality as the original parts. After the implementation of these two measures, the monopoly of auto repair parts channels will be broken, the price of spare parts in the aftermarket will be greatly reduced, and the quality is guaranteed.
On the consumer side, the Opinions protect the best interests of consumers and put them in a favorable position. After the implementation of the "Opinions", the maintenance enterprises will stand from the perspective of consumers, and the appointment is a repair service to provide convenience for consumers; the local transportation authorities and road transportation management agencies will gradually establish a vehicle maintenance and rescue system covering the whole country. In addition, vehicle maintenance has a third-party arbitration. After receiving a complaint, such an arbitration institution must deal with it in a timely manner, and feedback the results to ensure that the legitimate rights and interests of consumers are guaranteed.
In fact, many people are hotly discussing that the biggest profiteering person in the "Opinions" is consumers. Consumers can have multiple service points available in the future and no longer need to rely on 4S stores. Some people also said that because the accessories are not limited to 4S special sales, it is expected that in the current situation of the car market development is flat and the sales volume is difficult to be upgraded, once the "Opinions" are implemented, the automotive aftermarket can be described as a business opportunity, and the post market will become the whole. The future profit growth point of the automotive market.
Analysis: Jiangmen maintenance market status In recent years, in Jiangmen, where consumption power is huge, the number of cars is increasing. According to statistics, from January to August this year, the number of Jiangmen passenger cars reached 34,523 vehicles, an increase of 24.98% over the same period last year. However, in the process from the sale to the end of the car, it is difficult to avoid repairs due to damage to the parts. At this time, the owner has to pay an additional fee. The author learned through investigation that in the past few years, consumers have a unique feeling for “original†spare parts. Consumers have formed a brand dependence on “original†products and a psychologically secure identity with the product. When the car needs to be repaired, most car owners will choose 4S shop for repair or maintenance, which makes the market in some repair markets unsatisfactory.
But now, the car repair industry has undergone a quiet change. Car owners are gradually finding that as long as the parts with high matching of the car, even if they are not original, their value is highlighted in use, they can be used with confidence. In addition, the standardization and serviceability of general repair shops are also increasing, which has increased the confidence of car owners. Mr. Huang, the owner of the car, said that the car had a situation in a remote place. There was no 4S shop nearby, but because of the time, the car was driven to an outside repair shop for temporary treatment. Later, the car was brought back to the 4S shop for inspection. The maintenance master told him that although the parts were not original, the parts used were of good quality and high wear resistance and could be used for a long time. Since then, he has slowly changed his general repair shop. "The tires of the car were replaced at the outside repair shop. I have watched the entire replacement process of the master. His technique and replacement method are the same as those of the 4S shop, and the tires are very durable after being replaced." Said that the car is a daily travel tool, spare parts are not necessarily good, it is important that the newly installed spare parts can play their better performance and durable, and can do good things with less money, this is the common owner Hoped. In the interview, the author found that some car owners lost their previous dependence on “originalâ€, and the choice of spare parts tends to match the car. And influenced by the anti-monopoly of automobiles in recent months, in the face of diversified choice of the post-market, the consumption concept has gradually become inevitable.
Forecast: The implementation of the New Deal will benefit the entire automotive aftermarket. The implementation of the transformation and upgrading of the automobile maintenance industry will not only help consumers truly enjoy the benefits, but also promote the development of the automobile maintenance industry and the entire automotive aftermarket. With the protection of the "Opinions", the maintenance channels have become diversified, and the quality of vehicle repairs in general repair shops will be more secure. And the owners of the car change from passive to active, they can choose to repair the enterprise. In addition, the sales of original spare parts are no longer limited to 4S stores. Consumers can use original accessories in general repair shops, which saves the high maintenance cost of 4S stores and greatly reduces the cost of after-sales expenses. In addition, according to the forecast of relevant people, the 4S shop price reduction service has the highest drop of 35%.
The implementation of the New Deal will give the general maintenance industry an opportunity. However, in the face of the threat still existing in 4S stores, how do they convince consumers to purchase the original spare parts at the same time as the original quality parts at the same time? Zhang Bo, a car repair factory in Beixin District, Jiangmen City, said: “The maintenance personnel in the factory master the maintenance and repair techniques of multiple brands and arrange regular study. In order to return customers and reputation, they generally use good quality spare parts, and the labor fee is relatively It is cheap. He also said that the current auto repair industry is fiercely competitive and the technology can't keep up. It is difficult to get a foothold. If the "Opinions" are implemented, it is a good thing for the maintenance industry. They will ask the guests for advice and then replace the parts. Moreover, the original accessories support true and false anti-counterfeiting identification, and strive to make consumers satisfied. The owner of another repair shop said that it will hang the "original parts replacement" LED light board at the store, and at the same time introduce the original parts discount. Measures to gain credibility before making a profit.
Today, with the obvious acceleration of the rhythm, the production and sales process of spare parts can meet the consumption needs in a timely manner, and the high-quality and high-matching spare parts are gradually being paid attention to and accepted by consumers. Mr. Zhang, an industry insider, said that the auto repair industry is an integral part of the auto aftermarket. As the "Opinions" are binding, their implementation will regulate the auto repair industry, and the phenomenon of parts and water in the maintenance industry will be controlled. And in the overall maintenance of the maintenance industry, the corresponding role in the auto industry, boutique, beauty, fast repair and other industries will play a leading role, but the "Opinions" landing requires an adaptation and integration stage. At present, post-market enterprises need to be more professional to do market products, while improving innovation and supporting capabilities, compared to 4S stores to make a breakthrough, in order to be more convincing before consumers.
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