The EU's new energy efficiency standards have little impact on companies with high quality standards for products that we export.
We have been developing in the Indian market for a while, but because the Indian market pays more attention to product prices rather than intrinsic quality, this is a good choice for companies that want to open their markets in a short period of time and get sales, but It is not conducive to the sustainable development of the company and the creation of brand image.
Therefore, we have decisively cut off the Indian market, focusing on the Middle East, Europe and the United States with high-end products, which also means higher requirements for our products. This is also our consistent high quality requirement, which makes the implementation of the new EU standard have no effect on the technology and product quality of Dickson Lighting. All we need to do is to carry out relevant testing and certification. On the contrary, after the new standard is cleared by the EU, we will have more room for development.
Beneficial and harmless new standard to help enterprises to promote competitiveness Liu Wenming, general manager of Guangdong Mingshida Household Products Co., Ltd. In the short term, the implementation of the new EU standard will create a heavy blow to China's LED lighting companies and accelerate the reshuffle of the LED lighting industry. However, this kind of heavy blow mainly occurs in small and medium-sized enterprises, and it should have little impact on large-scale enterprises. In the long run, the EU's new standard of energy efficiency puts higher demands on product quality, which will block inferior low-end products in a standard form and prevent them from going to the market, which is beneficial to consumers. On the other hand, for the enterprise, the EU new standard will play a market-oriented role, the market forces the enterprise to improve the technical level and product quality, and produce products more suitable for European standards, which will greatly improve The overall quality level of Chinese products increases the competitiveness of enterprises in the international market.
Everything is ready to be prepared. Zhang Qungang, general manager of Yinman Lighting, knows that there is such a new EU implementation, but it has no impact on the company. On the one hand, the products that are exported by ourselves are designed and produced in strict accordance with the standards set by the customers, so there is no problem in meeting the standards; on the other hand, there is a certain time difference between the introduction of the standards and the actual implementation, and enterprises can make full use of this. During the period of time, we will improve our technical level and product quality, and do a good job in relevant energy efficiency testing and certification. When the time is strictly tested, the company has everything ready and ready to respond.
In fact, all industries have their own standards. As long as the company has a complete set of long-term development plans, it can produce and sell products according to this standard, guarantee quality and provide good services, instead of thinking about relying on low-end goods and price wars. Seize the market, the interests of the eyes, basically the enterprise can be changed invariably.
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