It coincides with the World Cup in Brazil, and the football feast has once again taken place around the world. In fact, in the lighting industry, Philips, GE Lighting, NVC Lighting, Sanxiong. A number of outstanding companies such as Aurora and Lehman Optoelectronics have participated in or supported this global movement in various ways. And with Xiaobian, let's take a look at the lighting business and the football circle: Lehman Optoelectronics and the Chinese Football League 10 clubs signed a sponsorship cooperation agreement on June 17, 2014, Lehman Optoelectronics announced that it has been The 10 football clubs in the A Football League signed a sponsorship cooperation agreement and became the official sponsor and partner of the 10 clubs. The contract period is 5 years. This move is widely concerned by the industry. Lehman Optoelectronics has upgraded the business hardware of the Chinese League A by sponsoring the high-definition LED commercial electronic advertising display of the Chinese Football Club, in order to enhance the commercial value of each of the Chinese Football Clubs, and at the same time obtain no more than three points for each of the Chinese Football Clubs. One of the business development benefits, including but not limited to the 30-minute LED commercial development rights during the 90-minute competition. NVC lighting shines in China-Netherlands International Football Friendship Match in June 2013, NVC lighting handball, decisive attack, billboard with NVC NVC LEDLIGHTING with Robben, Van Pace, Schneider and other famous stars once and for all The shooting and steals have left a deep impression on the fans around the world. NVC Lighting has been actively using sports events for marketing, brand communication and even product sales. Hand in hand with major sports events, we can establish a good brand image and enhance brand influence. Therefore, NVC Lighting frequently participates in brand competition and regards major sports events as a good opportunity for its brand display. It is reported that in addition to the Sino-Dutch football friendly match, in recent years, major domestic and international competitions such as the Premier League, Guangzhou Asian Games, etc. can see NVC's billboard. Three males. Aurora teamed up with CCTV5 to witness Evergrande's AFC summit. In November 2013, Guangzhou Evergrande won the first intercontinental championship in China's professional football career in 24 years. Three males. Aurora and CCTV5 have witnessed the victory moment of Guangzhou Evergrande's summit in Asia. Three males. Aurora said that Sanxiong. Aurora will more actively promote the long-term development of national fitness for the whole nation, and make long-term investment in sports and other social welfare undertakings, which will become an important part of the company's future development strategy. In December 2013, Sanxiong. Aurora feels the revival and rise of Chinese football power, and decided to continue to cooperate with CCTV5 to support Evergrande's expedition to the World Cup, and once again witnessed Evergrande with Chinese fans to create greater glory. According to the CSM data of the authoritative investigation agency, Sanxiong. The Aurora Asian Football Champions League exclusive special offer, so that in just 15 days, nearly 500 million people have contacted Sanxiong. Aurora's ads, of which 140 million do not repeat the audience to see the ads, the average person sees Sanxiong. Aurora's advertising reached 3.5 times, and the high audience rating promoted the brand's high exposure rate, which is enough for the audience to form a high memory of the brand. Aurora teamed up with CCTV to witness the brand communication effect of AFC Champions. Philips and the Royal Netherlands Football Association reached cooperation In January 2013, Philips and the Royal Netherlands Football Association announced a three-year cooperation project, the core of the project is to establish 90 solar lighting centers in Africa and South America. Each lighting center covers an area of ​​about 1,000 square meters, and the lighting equipment is Philips' new generation of high-efficiency solar LED lights. The idea of ​​the project is to create a lighting area for remote areas without electricity supply, which will enrich the local people's life at night and create a lot of opportunities for social, sports and economic activities. These new lighting centers will promote and support the Royal Netherlands Football Association's World Coaching Program in Africa and South America. It is reported that the World Coach Project is committed to training football coaches for developing countries and using football to promote social development. GE Lighting became the venue for the 2014 World Cup venues in December 2012, the 2014 FIFA World Cup finals and the other five important competitions. The Brazilian Mario Stadium, the Maracana Stadium, determined that GE Lighting is supplying its lighting system. Business. It is reported that GE Lighting has signed a cooperation contract with the public engineering company of Rio de Janeiro and Maracana Construction Group to provide 396 GEEF2000 high-power floodlights for the Maracana Stadium and a new lighting venue. According to statistics, GE Lighting provided lighting solutions for 28 events in five venues including the Brasilia National Stadium.
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