Foreign parts makers start stealth strategy


Unlike the traditional realistic strategy that is the market strategy (continuously seizing market share, investing and setting up factories), the development strategy of multinational auto parts giants in China is quietly changing, and the “stealth strategy” has become a new tool for digging deeper and more mature Chinese markets. . Stealth strategy is the strategy of high-tech R&D. Emerging markets have become their most popular areas.

Security System - "Cake in front of you"

In recent years, more and more attention has been paid to the automobile safety system at home and abroad. DuPont Automotive's latest survey shows that most users think that the most important issue to consider is the safety of the car. It is more important than car performance, car entertainment, and fuel efficiency.

At the recently concluded Suzhou International Bus Show and World Bus Expo Asia Exhibition, WABCO, the world's leading provider of electronic brake, stability, suspension and variable speed control systems for commercial vehicles, appeared for the first time. Booth. "Waewco is an industry expert and is very concerned about China's road traffic and passenger safety. WABCO hopes to bring its advanced products and technologies to China." Talking about the purpose of the exhibition, Dr. Liu Liang, President of WABCO Asia Pacific, stated that . Obviously, WABCO has made great efforts to promote ABS systems in China, and it is China's huge market for commercial vehicle ABS. It is predicted that by 2010, the total demand for automotive ABS in China will exceed 6 million units, and the average annual growth rate of the market will exceed 30% in the next few years.

In recent years, the national competent authority has attached great importance to the safety of automotive products and has issued some relevant laws and regulations, mainly for the mandatory installation of ABS products, but the actual supporting conditions are far from the requirements. WABCO has spotted China's huge market. Dr. Liu Liang believes that WABCO is to assist the relevant government departments and end users in popularizing the ABS system and increase their market share in China. In fact, some domestic manufacturers of ABS, due to technical, quality and cost issues, all commercial vehicle manufacturers do not rest assured that the use of some heavy truck products are mainly used or foreign brands of products.

Fuel Cell - The Next Prey

In today's search for energy-saving and emission-reduction, the development of new energy vehicles has become more urgent and necessary. Not only that, new energy vehicles also provide an opportunity for the global automotive industry.

"The rapid growth of China's economy is a particularly important factor that will enable us to achieve our long-term strategic goals." Recently, at the press conference for a new factory in Shanghai's Qingpu, which was invested by 240 million yuan in Freudenberg, President of Freudenberg Specialty Chemicals The CEO, Freudenberg Group China representative Wen Hande said.

“The Freudenberg Group has invested more than 1.4 billion in China. The total area of ​​Qingpu's new factory is more than 30,000 square meters, and the annual output of lubricants and mold release agents can reach 13,000 tons. In the future, Freudenberg will also invest in projects. , including the group is preparing to build a shock absorber technology company in Yantai, investing 11 million in Suzhou to establish a new production base, will also invest 70 million to establish a new car roof production line, is expected to put into operation in August this year.” Wenhand also released Group's recent development plan in China.

40% of Freudenberg's global operations are concentrated in the automotive sector, and it was missed in the "Wanted" project of Wenhand's announced plan - Freudenberg has already started the research and development of fuel cells. , jointly developed by the German headquarters and R&D teams in Japan and the United States. The reporter asked this question again and again, Wen Hande cautiously replied: "In China, our partner is Tongji University."

Looking back, we can see why Freudenberg has teamed up with Tongji University in China. Earlier, the current Minister of Science and Technology, Wan Qiang, former head of the Chinese fuel cell sedan project and president of Tongji University, said that “China has set up a plan for mass production of fuel cell vehicles: at the 2008 Olympic Games, fuel cell vehicles will Put into use, in 2010 to achieve 10,000-class mass production, in 2015 the production capacity of fuel cell vehicles reached 100,000. It can be seen that the attraction of Freudenberg is still a vast Chinese market.

VPSA Oxygen Generation Plant

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