In the past year, Fox and LaVida earned a lot of money in China, which also made many car companies look red, and launched an arms race to accelerate the launch of new mid-size cars. Especially in the past 60 days, a total of 8 new heavy cars have been released, respectively, the new Pentium B70, the new Octavia, Angkor Sela, the 11th generation Corolla, the Qoros 3 five-door version, the new generation Peugeot 408 , Forex, new Civic, etc., or new listings, or announced pre-sales, or the first appearance of communication with the media. Soon, there will be a US version of Corolla at the end of the month - Ralink will be listed, and the third quarter will usher in a new generation of Cruze.
In the past two months, the intensive release of mid-size cars and the weight of products have been rare in recent years. This is also a concentrated outbreak in the context of the rapid growth of the mid-level car market in the past two years. According to the statistics of the New Express reporter, the joint venture mid-size car market has added seven new models (excluding replacement) in the past two years, and the market scale has expanded by nearly 80%. It is foreseeable that the mid-level car will usher in an unprecedented "final battle" in the second half of the year.
Japan's plus medium-sized car is the most radical. Just the last week, the Guanzhi 3 five-door version and the new Civic officially listed, the new Peugeot 408 announced the pre-sale price, the world's first launch of the Forsyth first appearance and communication with the media. The four new heavy-duty cars took turns to make the mid-size car market smash.
If we lengthen the timeline, we will find that in the past two years, German, Japanese, American, Korean, French, and autonomous have launched new mid-level car products, such as Langxing, Lingpai, and Cruze. Hatchback Edition, Langdong, K3, C4L, Mingtu, Ai Ruize 7, etc., especially the most active Japanese car, launched Corolla, Lingpai, Ralink, Angkorra, new in the past year Five new cars such as Civic.
The reason why Toyota, Honda and Mazda attach so much importance to the mid-size car market is also the growth potential of this segment. In particular, the competitors launched Sagitar, LaVida, Fox, and Sylphy, all of which have enjoyed this detail in the past two years. The explosive growth of the points. In the same five-month sales comparison, Sylphy's sales growth in the past two years was 136.7%, Yinglang GT was 66.3%, Sagitar was 168.1%, LaVida was 83.4%, and Fox also doubled.
The addition of the two Toyota mid-size cars in the second half of the year will have the most obvious impact on the mid-size car market. Brother models Corolla and Ralink have released their rumors, the target monthly sales are locked in 20,000 units, in one fell swoop than Ling Pai, Lang, directly chasing Sagitar and Sylphy. From the second half of the second half to the first half of next year, the focus will shift to two US mid-level heads - Forex and the new Cruze.
The mid-level car collectively ushered in the second spring. If the SUV market is still in its first undeveloped development in China, then the mid-level car is the second spring. Because mid-level cars have always been an important subdivision in any car company, good models generally have more than 10,000 monthly sales, such as Sagitar, LaVida, Fox, and Sylphy.
Surprisingly, compared with the rapid growth of the SUV's small base, the mid-size car has once again ushered in a new round of rapid growth in the past two years. Such as Sagitar, LaVida, Sylphy, and Fox have soared to an average monthly sales of 25,000 vehicles and 30,000 vehicles. Even the LaVida single model has reached a maximum of 35,000 monthly ceilings this year. According to statistics, the scale of the joint venture mid-size car market has expanded by nearly 80% in the past two years, and 20 new models or replacement products have been newly introduced. “The expansion of the mid-size car has eaten a lot of cakes for entry-level A-class cars and A0-class cars,†analysts said.
Mid-size cars are taking on an increasingly important role in the sales structure of car companies. In the top six examples of current car sales, in the Shanghai Volkswagen, FAW-Volkswagen, Shanghai GM, Beijing Hyundai, Dongfeng Nissan, Changan Ford, the largest single-car sales are all mid-level cars, namely LaVida, Sagitar, Cruze, Lang, Sylphy, Fox. In their first five months of sales, mid-size cars can account for 30% or even 40% of sales. For example, FAW-Volkswagen, which has three mid-size car combinations, has 40% of its contribution from mid-level cars.
