In 2014, based on the new generation of OPEN-3D (naked eye 3D) technology, LED splicing naked eye 3D display mature commercial, breakthrough lenticular grating LED splicing naked eye 3D display as a new technology debut, immediately became the focus of the industry. The vast number of manufacturers in the market are also facing the competitive impact and pressure of technological innovation. Under the tide of 2D splicing to 3D splicing, how to advance and retreat has become an urgent consideration for relevant manufacturers. LED splicing naked eye 3D display technology will be triggered by the four major market changes and industry trends. First, the screen makers diversified and expanded by the LED splicing naked-eye 3D display technology, the first to bear the brunt of the traditional 2D display technology screen suppliers, as the market is more inclined to content differentiation, image personalization needs, More or less turning to naked-eye 3D technology will inevitably affect the traditional business of traditional 2D suppliers. Therefore, in the face of such a positive and strong attack, most screen suppliers need to change the direction of the product line strategy, face challenges in a diversified and differentiated form, and cooperate with LED splicing naked-eye 3D display manufacturers and institutions. Product line, keep the competition energetic, and keep pace with the times. Second, the emergence of one-stop service for advertising service providers In addition to screen suppliers, the advertising industry that pursues creativity, innovation and differentiation will also be inspired and dawned. Wenming Marketing Planning and Communication Agency is the first one-stop service provider in the industry to integrate LED splicing naked eye 3D, 4K ultra high definition lenticular raster display and 3D naked eye 3D video planning and production, and naked eye 3D technology content service. First, lead the domestic advertising industry to accelerate towards the naked eye 3D creativity. In the pursuit of new advertising, more and more advertising agencies began to attach importance to the expansion of naked eye 3D technology related resources, I believe that in the near future, more novel naked eye 3D display cases will be presented to everyone. Third, the new opportunity for offline advertising media/platform leaps in the face of low-cost, wide-ranging online media, offline advertising platform can be said to have been far from the glorious era of the past, most offline platforms have become a business The edge platform that tastes tasteless and is a pity. According to marketing industry experts, the rate of return on naked-eye 3D advertising can be increased by 5 times! This is a delightful number for both the advertisers and the offline advertising media platform. Compared with the traditional 2D and glasses 3D propaganda, the naked eye 3D can integrate the image differentiation and strengthen the audience memory. The depth is not affected by equipment (glasses, helmets, etc.), and the rate of return is high. At the same time, because of the high concentration of information and the distraction of the audience, the online advertising channel has also led to the naked-eye 3D technology of the offline advertising media platform, which has made the opportunity to leap in the advertising platform. In particular, large outdoor wall, bus and subway advertising, large-scale exhibitions, new product launches and other platforms can achieve more shocking and attractive advertising formats through LED splicing naked-eye 3D technology. Fourth, the naked eye 3D forced the traditional 2DLED splicing screen price decline to face the naked eye 3D technology debut, the traditional 2DLED splicing screen supplier's living space will be further compressed, while the merchants in order to maintain sales, inevitably need to reduce the 2DLED The means of splicing the price of the screen to continue its competitiveness, which also contributes to the further subdivision and expansion of the entire industry.
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