Nowadays, under the trend of the Internet era, lighting marketing is no longer limited to the promotion of TV commercials and posters. For the integration of network resources, lighting companies also need to make full use of modern network resources to promote their own brands.
WeChat marketing is beneficial to protect the interactive WeChat between circles, and has become one of the most popular information exchange and interactive platforms. WeChat's week is not only a new way of expressing the media, but also enriching people's social way. Consumers are the food and clothing parents of lighting companies, then the lighting companies have to keep up with the pace of their parents, keep up with the trend of WeChat, and do effective WeChat marketing. The most essential function of WeChat is communication. Since it is communication, it has to come and go, so artificial interaction is indispensable. Therefore, the lighting companies must do a good job in the corporate WeChat public account, and be able to ensure timely manual interaction.
How do lighting companies in the Internet era promote their own brands?
Nowadays, under the trend of the Internet era, lighting marketing is no longer limited to the promotion of TV commercials and posters. For the integration of network resources, lighting companies also need to make full use of modern network resources to promote their own brands.
Micro-movie marketing has a subtle influence on consumer micro-movies, namely micro-movies. He is different from commercial film and television blockbusters, and is also different from video clips. He is a new media network marketing tool between the two. The biggest advantage of microfilm is that it turns advertising into substantive content, and can use film to spread and promote the brand and cultural connotation of the company.
In fact, it is more straightforward to say that microfilm is a film and television marketing tailored for enterprises. It is similar to the advertisement of film and television in some way, but it is not a blunt implant to promote the brand but to integrate the brand into the story itself. In the narrative style, the audience gradually accepts the corporate brand in the process of subtlety.
Weibo Marketing creates fan effect The so-called microblogging marketing is a marketing method that is created through Weibo as a platform, merchants or individuals to create value. This kind of marketing method pays more attention to the transmission of value and brand concept, the interaction of content, the accurate positioning and the layout of the system. The development of Weibo is now very hot, and the marketing effect of Weibo is also particularly remarkable.
Lighting companies adopt microblogging marketing, must pay attention to the number of effective fans and the time and frequency of information update, the lighting industry belongs to niche industries, the limited population is concerned, and attracting effective fans is a key element for effective microblog marketing.
The development of the lighting industry must pay attention to the power of the network. In the face of the unstoppable micro-power enterprise, the most basic and high-quality is the quality and service of the lighting products. Therefore, lighting companies should innovate marketing models in improving quality and service.