Shandong tire industry intensified to wait to break through

Recently, the 6th China (Guangrao) International Rubber Tire & Auto Parts Exhibition was held in Guangrao. According to statistics, more than 600 companies including Emerson, LANXESS, and Kobelco in the United States participated in the exhibition and more than 120,000 domestic and foreign buyers were contacted. In the first two days, 809 trade agreements, contracts and contracts were concluded, totaling approximately 16.3 billion. yuan.

At present, China's rubber tire production accounts for more than one-third of the world's total production. Shandong alone accounts for more than one-sixth of the total. However, the contradiction between Shandong's rubber industry but not strong is still prominent. Since 2014, the production, sales revenue, and profit and tax growth rate in Shandong Province have declined. In the future, low-speed growth may become the new norm. In the context of increasingly fierce price wars, overcapacity, and obstructed exports, “going out” has become a direction for tire companies to solve problems.

The operating rate of some tire companies is less than 60%

Since 2014, the price of domestic natural rubber has dropped continuously, but tire production has failed to benefit from it. Instead, it has been unable to extricate itself from the quagmire of price wars. The reporter learned that this is mainly related to the overcapacity of the industry in recent years. Tire enterprise stocks are generally up to one and a half months to two months of production, which is about 50% higher than the normal value.

On January 21, 2015, the U.S. Department of Commerce identified dumping behaviors in Chinese tire products exported to the United States, and announced the initial rate of taxation. Tire enterprise tax rates in Shandong Province ranged from 32.5% to 169.28%.

According to the data provided by the Provincial Department of Commerce’s Industrial Damage Investigation Department, in 2013, Shandong Province’s products involved in the United States’ case involved USD 1.71 billion, with 70 companies involved, and the export volume accounted for 51.3% of the country’s total. “In foreign markets, China’s tires are still mainly competitive on the basis of price advantage. If the tax rate for this ruling is enforced, it will have a huge impact on tires and related industries in Shandong Province,” said Zhang Hongmin, chairman of Shandong Rubber Industry Association.

According to the provincial Department of Commerce and Customs, nearly 50% of tire production in Shandong is exported, and about 40% of exported tire products are exported to the United States. Since the second half of 2014, the impact of the “double reverse” in the United States has been shown: At present, the operating rate of passenger tire production enterprises in Shandong is generally low, with good companies at around 80%, and some companies operating at less than 60%. According to data from the Provincial Department of Commerce, in 2014, the export of tires in Shandong Province was US$8.855 billion, an increase of only 2.7%, a decrease of 10.25 percentage points from the 12.95% growth rate in 2013.

Resolve excess capacity and bypass trade barriers

“In response to foreign trade barriers, Shandong Province has four foreign companies that have invested and built factories abroad, using their country’s resources, labor, and market advantages to increase the market share of Shandong Tire in the international market and seek to break through.” said Zhang Hongmin.

Race Wheels (Vietnam) Co., Ltd., a company invested and established in Saigon, Vietnam, has a total investment of US$95 million. It was put into production in August 2013 and became China's first tire company to be produced abroad. Linglong Tire Co., Ltd. established a wholly-owned tire manufacturing company in Hemei Lok Industrial Park in Chonburi, Thailand. The investment scale was nearly US$700 million. The first phase of the project has been completed and put into production. Shandong Aogerui Tire Co., Ltd. established a joint venture in Indonesia, and the project's post-production sales could reach 400 million U.S. dollars. Qingdao Sen Unicorn Tire Co., Ltd. has also started to build an industrial park in Thailand and is expected to start construction and put into production in the second half of this year.

“Because this US “double reverse” investigation is only aimed at Chinese tire manufacturers, the Thai factory will not be affected. By then, we can transfer orders that are exported to the US market to Thailand factory production, thereby reducing the impact of the US “double reverse”. "The person in charge of Qingdao Sen Yulin Tire Co., Ltd. said that the United States has decided to impose a higher tax rate on "double reverse" and that the market price of US semi-steel radial tires will even increase, or it will increase the company's profitability.

“The overseas investment of enterprises can also develop the market nearby, expand the sales channels, and also help the digestion of the company's production capacity.” Zhang Hongmin said, of course, Shandong tire companies must further increase their technological content and accelerate brand building in order to gain more market competition. initiative.

Thailand takes the lead and takes the initiative

"After China proposed the construction of the 'New Silk Road Economic Belt' and the '21st Century Maritime Silk Road' strategic concept, the 'Belt and Road and One Road' radiated covering most countries in the Asia Pacific region has become the focus of attention of all walks of life." Shandong Provincial Council for the Promotion of International Trade Vice President Song Geping said, "Thailand is one of the countries in Southeast Asia that is more suitable for investment by enterprises in Shandong Province."

“Thailand has a sound investment environment for the rubber industry, a mature and well-developed infrastructure, and a land, sea and air logistics system that connects the surrounding countries and the global market.” During this tire exhibition, the Thai Industrial District Authority and the Shandong Provincial Council for the Promotion of Trade in May 16 The "Thailand-Shandong Rubber Industry Cooperation Exchange Conference" was held on the day. According to the director of Thailand's Industrial District Authority, Willa Peng Jupeng, Thailand is the world's largest producer and exporter of natural rubber, and it is also the largest automobile producer in Southeast Asia, and automobile tires are the main industries for domestic consumption in Thailand. Rubber tires The market prospects are broad.

At the exchange meeting, Virapur Jupong highlighted the rubber processing zone project in Songkhla, Thailand, an important rubber plantation site in Thailand, and brought in abundant preferential policies for enterprises in the province, including import taxes and value-added on machinery and raw materials. Taxes and excise taxes, corporate income tax and bonus tax are up to eight years.

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