Since the European debt crisis, the growth of LED lighting demand in the EU countries has slowed down, and the Chinese market with great development potential has begun to enter the field of LED lighting industry. In 2013, despite the warming of the overseas market, the international lighting manufacturers have insisted that the Chinese market will not be able to keep up the pace of expanding the factory. Tracking the trend of overseas big companies investing in China over the past year, we will find that this commercial competition without smoke has already been under the city, and a chilling sense of urgency can not help but emerge:
1. Siphon effect: The southwest production base of Philips LED products was put into production in Guiyang. It was learned from the Municipal Industry and Trade Commission that the first batch of products for the semiconductor lighting project of Guizhou Zhongfei Technology Co., Ltd., the southwest production base of Philips LED products, is expected to be launched this month. The semiconductor lighting project covers an area of ​​210 acres, including standard factory buildings, warehouses, research institutes and other facilities. After the project is put into production, it can produce 460,000 LED semiconductor lighting fixtures and 30,000 poles per year. It is estimated that the output value will be 20 million yuan this year. The annual production of 30 million LED sapphire projects in our city has been put into production, and it has already established the raw material foundation for the development of LED lighting industry. However, in the entire LED industry chain, the industry support needs to be further followed up, and the production of the southwest production base of Philips LED products may have a siphon effect, attracting more downstream supporting enterprises to build investment.
2. OSRAM Opto Semiconductors will complete a total investment of 250 million Euros in Wuxi in October. OSRAM Opto Semiconductors (China) Co., Ltd. is a major high-tech foreign investment project introduced by Wuxi New District in recent years. The project has entered the stage of installation of electromechanical equipment. It is expected to be completed and put into production in October this year.
3. Toshiba invested 180 million to build China's lighting production headquarters. At the end of next year, it can be put into production in Fuzhou Import and Export Processing Zone in Mawei, Toshiba Lighting (Fuzhou) Co., Ltd. on the construction site of lighting source and appliance production and construction, two pilings of more than ten meters high. The machine screamed and slammed a pile of pipes into the ground. The project was auctioned in April and started construction in September. Now it has completed 90 pipe pile operations and is expected to be completed and put into production by the end of next year. The total investment of the project is 180 million yuan. It is estimated that the sales volume will reach 300 million yuan in the first year after completion and put into production, and 500 million yuan in 3 years. Toshiba Lighting Project covers an area of ​​45.8 acres, with a total construction area of ​​about 22,770 square meters. In the future, it will mainly produce high-quality, long-life LED fluorescent lamps and energy-saving lamps that can be used by Toshiba for tens of thousands of hours, and have sensing functions according to the environment. Self-adjusting brightness of smart fixtures.
4. Panasonic exerts its strength in the Chinese market. In 2015, the proportion of LEDs in China's lighting business rose to 60.
Panasonic Corporation (hereinafter referred to as Matsushita) Environmental Solutions Inc., the person in charge of the lighting business unit, Masahiro Masahiro recently revealed that by 2015, Matsushita will increase the proportion of LED lighting in China to 60 or more. Masahiro Sakamoto said that Panasonic's strategy in the global lighting market is to develop high-quality products in Japan, produce them in its own factories in China and India, and sell them in Asian countries.
Panasonic predicts that the proportion of LEDs in China's general lighting market will rise from 20 in 2012 to more than 50 in 2015. Intercity Zhengshu said that Panasonic hopes to seize this opportunity and will Panasonic LED lighting business in the next two years. The proportion increased to more than 60.
At present, Panasonic has LED lighting production plants in Shanghai, Henan and Hebei. Masahiro Sakamoto revealed that the annual output value of Panasonic's lighting business in China is now about 350 million yuan, and the ratio of residential lighting to non-residential lighting is 2.5:1; in 2015, it hopes to reach 600 million yuan and expand non-residential lighting. Business. Correspondingly, Panasonic's sales channels for lighting products in China will also expand. Masahiro Sakamoto said that by 2015, Panasonic's stores in China will increase from about 2,500 to 5,000, and expand from the coastal areas to the second and third-tier markets.
5. Philips LED professional lighting (Chengdu) demonstration park officially completed Philips LED professional lighting (Chengdu) demonstration park officially completed in the West Park of Chengdu High-tech Development Zone. This world-class demonstration park includes an LED professional lighting production base and Philips' state-of-the-art lighting application center. The demonstration park covers an area of ​​about 40,000 square meters and includes a super-large lighting application center and a LED professional lighting production base; the accumulated investment is 25 million euros. Among them, Philips Chengdu Lighting Application Center covers an area of ​​7,000 square meters, showing Philips from the outdoors to the interior, the world's leading and latest lighting innovation applications; from light sources to lamps, from intelligent lighting control to overall lighting solutions, people can be here Experience the best lighting applications and solutions from Philips' world-leading lighting technologies and solutions. The whole center is the theme of miniature intelligent city, showing the magical effect of lighting through real-life display and intelligent control; and through the advanced LED lighting system to create daily life scenes of urban residents (such as: family, office, hotel, supermarket) , clothing stores, roads, urban landscapes, etc., visually show the effects of lighting in these scenes, highlighting the important role of lighting in modern urban life. Through the advanced lighting control system, intelligent control and management of the lighting equipment in the center can be realized, so that it can achieve the most scientific energy-saving level while presenting excellent visual effects, and further interpret the miniature intelligent city. theme. More editorial views:
In today's economic globalization, market competition is no longer bounded by geography or territory, but by virtue of the comprehensive strengths of technology, price and quality. The entry of international big companies into the Chinese market has accelerated the competition for market resources on the one hand, and forced local enterprises to create a sense of crisis on the other, and promoted the overall improvement and progress of the LED industry. Local LED companies must have a sense of urgency, not completely or closedly. They should learn from the strengths of foreign companies in terms of technology and management. At the same time, they should also learn from each other in a proper way, and spread and extend their national brands as soon as possible.
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