After the development in 2011, the new market strategy of the video surveillance industry in 2012 has been launched. Under the drive of new technologies and market demands, digital/high-definition video surveillance products will become the mainstream, and the digital video surveillance market will become a major attraction for 2012. To this end, McDonald's Security Network and Shenzhen Wan Jiaan Industrial Co., Ltd. Marketing Manager Mr. Li Weijie together to discuss the strategic development of Wan Jiaan 2012, and industry resonance.
Wan Jiaan Marketing Manager Li Weijie McDonnell Security Network: Shenzhen Wanjiaan Industrial Co., Ltd. (Wanjiaan) owns two monitoring product brands Wanjiaan and RELONG (Leung Wing), please introduce the respective characteristics of these two brands And different and market positioning?
Li Weijie: The Wanjiaan brand, 'Wanjiaan' is a homonym for 'Wanjiaan' and expresses the company's good wishes. The 'good' word expresses that Wanjiaan has always been committed to providing services for millions of families and all walks of life. High quality products and services. Wanjiaan is mainly located in the financial, energy, public security, judicial, military, transportation, power, telecommunications and other industries.
The R letters in the RELONG trademark are illusionized by a dragon dancing and dancing. The dragon is a symbol of China and is the spirit of the people. The dragon goes into battle and Pepsi can reach it. It symbolizes that enterprises take off and it flourishes, as well as the Chinese dragon's leading style. Its powerful and majestic momentum further demonstrated that Leung has become a major determination in the security industry. RELONG is mainly located in government projects, Ping An Campus, Ping An Community, bank security, hotel supermarkets and other fields.
Maidong Security Network: Please summarize what achievements Wanjiaan and RELONG have achieved in the past year. What are the new goals of Wanjiaan in 2012?
Li Weijie: 2012 is the second decade of Wanjia'an and the beginning of the national 'Twelfth Five Year Plan'. We have conducted careful research and deployment of the development of the security industry in China and the world in the next 10 years. Wan Jia'an will closely focus on the theme of innovation and development, strengthen the strategic layout, promote internal transformation, deepen management, and accelerate the company's overall, balanced and sustained development. In 2011, we also made gratifying achievements. For example, we successfully launched the dot matrix camera and the HD-SDI digital high-definition series. In addition, Wanjiaan won the China Security Outstanding Brand and won 30 gold medals in China in 2011. The security supplier has won the honors of China National Security Top Ten National Brands, Military Security Technology Precaution Product Safety Certification for six consecutive years, which is the recognition of Wanjiaan by the market and the industry!
McDonald's: It is predicted that China will be the world's largest growth market for video surveillance in 2012. What will happen to Wanjiaan in the development of new products, new technologies and new products in 2012? What new products meet with you?
Weijie Li: The era of digital high-definition has come. The development of technology and industry has made us deeply feel that only by developing products that meet the needs of customers can we win the market. Only by actively preparing to win the opportunity for development; Wanjiaan is facing the high-definition era. The development plan of the overall high-definition monitoring series has long been established. We will use the IP network high-definition digital products and HD-SDI high-definition digital surveillance as the main line, based on the overall high-definition monitoring solution, to provide customers with all-round, multi-level personality Professional monitoring system services.
McDonald's Security Network: In terms of marketing and sales channel layout, what new actions will Wanjiaan have in 2012 and will focus on there?
Weijie Li: In the market in 2012 we will have the following actions: 1. Establish a complete customer and project management mechanism. 2. According to sales, market expansion status and loyalty to the company, channel partners are categorized according to stars and updated in time. 3, for different star customers, the company's leadership at different levels of focus; in the business conditions demand, functional testing needs, delivery needs, and follow-up service requirements, etc. in terms of level of enjoyment. 4. Strengthen communication with important cooperative customers, and timely feedback on customer needs and company problems. 5. Each branch company implements the company's unified sales policy to ensure an orderly market.
Maidong Security Network: Brand Building: In the new year, Wanjia An’s footwork is also continuing to develop; corporate culture and brand building is also valued by various companies, what will be taken for Wanjiaan and RELONG? The measures to make more customers or users recognize and remember the two brands Wanjiaan and RELONG?
Li Weijie: 1, quality comes from professional. 2. Wanjiaan Product Promotion Association. 3, the main area security exhibition. 4, the publicity of the security industry media. 5. Regularly train agents and partners to collaborate on their promotion in various regions. 6, for the promotion of key industries.
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