Enterprises through the product, brand, channel three-dimensional external performance, enterprise development is the result of a comprehensive effect of three dimensions, the internal resources of the company is also centered on the above-mentioned three-dimensional expansion, and ultimately to maximize the company's resource efficiency as the demand. Each dimension includes basic value transmission and added value added. Excellent companies not only deliver high efficiency in basic values, but also perform well in added value, thus demonstrating strong market control and high-quality management.
Products are the only physical carrier for enterprises to perform their external performances. They not only bear the transmission of basic corporate values, but also are the only physical basis for customers' impressions of the enterprise. The adaptability, reliability, profitability, and competitiveness of products directly affect customers. Choice, customer identification is the core of the company's development. The product itself is the product of multi-sector coordination and cooperation. It is the display of the company's overall strength. Technology is the core gene of the product, and quality is the basis for the company to win the customer's sustainable development.
Excellent companies always lead the product. Yuchai, as a leading company in China's engine industry, has no supporting business of the main engine plant and has maintained the market share of the industry for many years. The core factor is the product's strong competitive advantage.
The development of excellent companies is, in the final analysis, a kind of cultural power, a teamwork, a high level of thinking, and a kind of practical landing. Culture and talent are the key to the wisdom of the company.
Therefore, revealing the significance of Yuchai Engine's powerful competitive advantage is not only the refinement and display of Yuchai's experience, but also provides a successful development model for the development of Chinese engine companies.
Clear corporate strategy is the basis for Yuchai's competitive advantage in machine products
Guangxi Yuchai Machinery Co., Ltd. has been clearly focused on the development of the engine industry over the years, and in the year 2011 released its future corporate vision: to create the world's most competitive professional power supplier. One of the clear outcomes of the vision is to enable Yuchai Machines to have sufficient capabilities, energy, and resources to invest in the engine industry in a variety of ways and continue to adhere to it.
The forward-looking thinking on the basis of a clear strategy ensures that Yuchai's machines continue to lead the Chinese engine industry. Reviewing the history of Yuchai's development, examples of forward-looking strategies abound, such as two-and-a-half years from the National II emission standards. In 2002, when Yuchai developed the YC6L engine product, it determined the SCR post-processing technology route for future products, and started technical cooperation with foreign countries. It was innovative in learning, and thus it was the first to have the ability to independently develop the SCR controller strategy. Afterwards, National III, National IV, and National V emission engines were launched 3-5 years earlier than national standards. In 2010, Yuchai took the lead in proposing a low-temperature combustion technology route for medium-strength EGR diesel engines and established an independent and highly efficient clean diesel engine technology strategy. In the same year, China's first batch of China V engines produced by Yuchai were put on the market. In 2011, Yuchai took the lead in launching diesel engines that met the European Standard VI emission, filling the gap in China's highly efficient and clean diesel engines.
The clear and forward-looking strategy has led Yuchai Machinery to focus on the integration of global resources in Guangxi Yulin, which does not have regional advantages. Yuchai currently has state-level enterprise technology centers, national accredited laboratories, and postdoctoral scientific research stations, through which Germany, Austria, and In the United States and other world famous scientific research institutions, Brunel University, China, Tsinghua University, Tianjin University, Shanghai Jiaotong University and other famous universities cooperated to establish more than 10 domestic and foreign product technology research and development centers, forming an independent research and development technology as the core, docking A powerful research and development platform for cutting-edge technology in the world. At the same time, Yuchai has also cooperated with dozens of advanced companies at home and abroad in the fields of R&D, technology, management, support, and informatization, not only learning advanced technologies and experiences, but also seeking for the rise of self-reliance in all cooperation and its own The team's capacity building has therefore contributed to Yuchai’s own core technical capabilities, which has enabled Yuchai to lead the way through years of development with its own core technical capabilities. In 2010, Yuchai became the only relying on the construction unit of the RMB 100 billion industrial engine R&D center in Guangxi. In 2011, the National Engineering Laboratory for High-Efficiency and Energy-Efficient Internal Combustion Engines, which represents the highest level in China's internal combustion engine industry, settled in Yuchai, and Yuchai took full responsibility for the construction.
Technology piloting is the genetic code of Yuchai's strong competitive advantage
The construction of the engine's core technology platform capability is the material basis for Yuchai's technological leadership. The engine industry is a core technology-intensive industry. The technical capability determines whether the engine products have a continuous competitive advantage. Over the years, Yuchai has been committed to the building of its own core technology. Currently, it is in the four combustion, electronic control, vehicle matching and structural design The core platform has achieved a huge lead:
Engine combustion technology is the key to ensuring engine performance. It is also the core task of engine emission upgrades. It is the leading industry for Yuchai's machines from country I to Europe VI, especially the successful launch of Euro VI engines, filling the gaps in the domestic market. This brings Yuchai to the height of international power technology.
In 2004, Yuchai took the lead in constructing its own electronic control self-calibration capability. Currently, it has made great achievements and meets new product research and development needs. It provides fast technical support for follow-up customer application matching and efficient after-sales service work, and achieves the effect of technology-driven marketing.
Based on Yuchai’s highly valued and profound understanding of market segments, Yuchai’s machine analyzed the customer segments in the market segments, established an application technology team, and actively provided matching services for the OEM to meet the needs of the end customers. The application efficiency of vehicle power.
The structural design is the basis for the existence of engine products and is the material guarantee for the efficient realization of other engine technologies. The structural design capability provides the basic guarantee for the overall engine product leadership.
In 2012, Yuchai Machinery will have more than 20 new engines on the market. The products will cover light, medium, and heavy-duty engines. The gas engine and ship electric power products will be fully upgraded and the products will cover a wider range of power.
The construction of a multi-level professional talent echelon is Yuchai’s technologically advanced soft power guarantee. With the availability of advanced technology capabilities, the core factor is the reserve and cultivation of talents. Yuchai has for many years determined to build a strong technical team and conduct a series of training programs. At present, Yuchai has built three generations of senior, middle, and young technical talent echelons on various technology platforms. They each perform their duties in technical route planning, technology landing, and technical process design. While ensuring technology leadership, they focus on building With its own technical capabilities and the ability to implement core technology teams, it provides Yuchai's technological leadership with soft power protection.
After more than ten years of talent absorption and training strategy, Yuchai’s technological superiority has not only been a leader in the discipline, but also belongs to this intelligent, practical and outstanding technical team. Yuchai’s technology has finally risen from the individual competitive advantage to the company’s core advantages. At a high level, many independent research and development capabilities also take root in this highly inclusive soil.
For instance, Yuchai’s combustion development team formed a R&D team with the core engineers of the Group, including Shen Jie, Chief Engineer Lin Zhiqiang of the Joint Stock Company, and Lin Tiejian, Assistant Director of the Yuchai Engineering Research Institute. At the same time, many young R&D technicians were fast. It has become the technical backbone of the Yuchai Combustion Development Project.
The quality is the core of Yuchai's outstanding performance in the market
Whether or not a product has a competitive advantage requires market testing. Over the years, Yuchai's products not only lead the market share, but also continue to maintain double-digit growth in 2001. At the same time, market reputation continues to improve. One of the core reasons is Yuchai. The excellent quality of the product.
The production front-end in the new R&D area is the process guarantee of consistent quality. Because of the long-term construction of core technical capabilities, Yuchai’s new products will be responsible for various design and manufacturing tasks from the beginning of R&D. Starting from the rough, the production field will be involved in the development and new products will be incorporated into the production process of the finished product. In order to ensure the consistency of product quality.
The efficient production and operation mode is the guarantee of the quality of the system. Yuchai has always believed that the protection of product quality not only requires technological innovation, but also requires the production process to be protected. Therefore, the construction of a set of production and operation modes that can be applied to and inherited from development has become an important goal of business operations.
Yuchai started the triple jump project for product reliability from the early 90s of the last century, and internally controlled and reorganized all aspects of production. After more than ten years of hard work, Yuchai's products have been upgraded to 300,000 kilometers from a few thousand kilometers without faults. Faults, while delivering the value of product quality to users, Yuchai's Three-Package Mileage ranged from 30,000 to 100,000 to 180,000 kilometers, and some 300,000-kilometer warranty is now applied to some models.
In 2011, Yuchai launched the lean manufacturing advanced operation model, introduced external consultancy companies, borrowed systematic thinking and professional methods, and independently analyzed each production unit in detail, improving engine productivity and improving processing efficiency. , Improve logistics distribution, standardize operations, reduce equipment failure rate, etc., and ensure that Yuchai's flexible production capacity is based on the improvement of product production quality, increase production efficiency, reduce production costs, and create maximum business efficiency.
At present, lean manufacturing has achieved initial results. While the quality has risen, the overall production efficiency has increased by nearly 10%. It is expected to increase to 30% after three years. In the future, Yuchai will act in lean design and lean marketing to build a continuous business operation. Great quality operating model.
The production team with the Yuchai skill master as the core is the talent guarantee for the quality of Yuchai. Yuchai fully understands that product quality assurance requires not only processes and systems, but also the need to liberate people's productivity. Workers' level is an important factor in determining product quality.
In 2008, Yuchai took the lead in setting up the first technicians association in the industry. Yu Ping, chairman of Guangxi Yuchai Machinery Co., Ltd., personally held the honorary chairmanship. At the same time, a series of internal systems for the training of high-skilled talents were created in the company. Everyone respects technicians, everyone competes as an excellent worker technician, and everyone participates in the good atmosphere of innovation and invention activities in production practice.
The establishment of the technicians' association quickly liberated the production vitality of the first-line production workers. At the same time, it has achieved a series of job performances, and has already had two national labor models, five national May 1st labor medal winners, and 20 chief skill masters (work skill masters, Top-notch technicians, 114 senior technicians, 714 technicians, 2020 senior technicians, emerged a number of technically advanced experts such as "skilled experts," "modeling all-line links," and "assembling all links," Skilled personnel, and the formation of a good culture of communication, has provided talent protection and cultural protection for the continued quality of Yuchai.
The concept of talents with continuous innovation is the continuous guarantee of Yuchai’s products’ competitive advantages.
In the final analysis, the competition of enterprises is the competition of talents. There are talents and everything. This is reflected in the Yuchai business.
Since the beginning of the 20th century, Yuchai has been adhering to the concept of talented people's achievements in the future. A large number of talents have been recruited from the outside world. In the rapid development of Yuchai in the past ten years, the vast majority of imported talents not only played a leading role in various fields, but also led the jade. Chai Ren enhances team strength. Now, Yuchai has more than 1200 scientific research personnel, including 5 special allowances from the State Council, 28 doctors, and more than 30 renowned experts from the expert committee (including 2 academicians and 8 professor-level experts).
In line with Yuchai's business segmentation philosophy, Yuchai summed up the lessons learned from past talent strategy. In 2011, Yuchai integrated and optimized the existing talent team from the perspective of cooperation and practical work, and clearly proposed cross-industry cross-industry in each system to introduce excellent In addition to professional theories and innovation capabilities in the field, talents value the value of talents and their ability to perform landing.
During the 12th Five-Year Plan period, Yuchai will intensify innovation in technology research and development, internationalization, talents, branding, and culture to form technologies and products, manufacturing and processes, talents and management, brands and culture, markets and services, etc. The core competitiveness of the area. To this end, Yuchai will focus on building an excellent, dedicated, cooperative, and effective high-value team to lead Yuchai's sustained and rapid development.
The development of each outstanding company is the result of comprehensive capacity building and is the performance of the company's overall strength. As an engine production company, Guangxi Yuchai Machinery Co., Ltd. is more insistent, forward-looking, professional, and innovative. And the embodiment of an inclusive overall culture.
Because of strategic focus, because of independent innovation, Yuchai's machines have been far ahead in the core technology modules of the engine, and they have continued to build their own capabilities, thus setting an example for the nationalization of the industry.
Because of the mission-driven, because of the crisis awareness, Yuchai's machines continue to pursue progress and growth in products, and use external thinking and methods to rapidly open up the lean production context, and will continue to build large lean capabilities.
Because of the talent strategy, because of the team culture, Yuchai’s machine is building an atmosphere of accommodation suitable for the development of talents while building its own core competence. This has resulted in the formation of a combat capability of the Corps of Talented Persons with high-efficiency and practicality.
With its technological leadership and quality, DNA as Yuchai’s competitive edge has been integrated into the product line of Yuchai’s machinery and supported Yuchai’s machine into the fast lane of thick and thin production.
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