Affected by anti-monopoly, domestic imported car sales are facing challenges and entering an adjustment period.
On August 12th, the data released by China Import Automobile Trading Co., Ltd. (hereinafter referred to as 'Zhongjin Auto Trade') showed that in July this year, the total number of imported cars in China was 137,400, an increase of 24.6%. Among them, passenger cars imported 136,300 units, an increase of 25.1% year-on-year. This is the first time in China that the number of imported cars exceeded 130,000 in a single month, a record high.
In the first seven months, the total number of automobiles in China increased from 636,800 to 818,400 in the same period of last year, an increase of 28.5% year-on-year. The import of passenger vehicles increased from 628,800 in the same period last year to 8.113 million, an increase of 29.2%. .
In terms of specific models, it is still dominated by SUVs. In the first seven months, the number of imported SUVs reached 506,600 units, a year-on-year increase of 31.6%. Imported cars were 268,500 units, up 25.8% year-on-year: imported MPVs were 33,200 units, up 21.6% year-on-year.
However, in the case of a good surface data, the imported car market has also changed. According to data from Zhongjin Auto Trade, the domestic imported car inventory factor has been pushed up to 3.4 in July (inventory depth is 3.4 months), the highest in nearly one year. "The reason for the increase in inventory is that the national anti-monopoly investigation has caused the price of imported cars to be lowered, and consumers are watching the mentality seriously." Wang Cun, senior manager of the marketing department of China Import Automobile Trading Co., Ltd. told reporters.
Beginning in July, the National Development and Reform Commission investigated the anti-monopoly of the auto industry in the past three years into the substantive operation stage. Under the anti-monopoly stick, imported cars began to adjust the price of complete vehicles and parts, and the price of some imported models was reduced by as much as 30%. On August 13, the first counter for anti-monopoly in the auto industry was released, and BMW dealers were fined 1.6267 million yuan, and the entire imported car will be further adjusted.
On the other hand, the inventory high in July is also the result of the long-term inventory of imported cars. In the first half of this year, China's imported car industry inventory has been at a high level. In June, the inventory depth has exceeded 3 months, and the dealer inventory warning index has climbed to 58.9%.
Zhongjin Automobile Trade expects that in the second half of the year, as the demand for imported cars in China slows down, the inventory pressure will further increase and the imported cars may make some adjustments.
