Although the horn of the price war has been irresistibly sounded, there are statistics showing that in July the auto market in Beijing continued to maintain a steady sales momentum, and the continuing hot weather has become a catalyst for consumers to purchase cars quickly. Recently, the reporter learned from the northern automobile trading market that the fourth Beijing Automotive Entertainment Festival, which lasted for one month from the end of June to the end of July, gathered more popularity for the northern market, making the car sales that originally entered the off-season continue to maintain relative sales. Steady, July car sales reached 2671 units, compared with sales in June increased by nearly 3%, compared with the same period last year, sales increased by 11%, the proportion of individuals to buy a car was 92%, the average cost of bicycle purchase was 85,000 yuan, high In the first half of the year, the average level of bicycle consumption was 22% for foreigners who bought cars in Beijing with temporary residence permits.
Hao Dianying, deputy general manager of the Northern Automobile Trading Market, told reporters that in July the top ten car sales rankings in the northern market were: Xiali, Hafei, Jetta, Jinbei, Fiat, Beijing Hyundai, Elysee, Futian, Bora, Alto, and June In comparison, Fiat rose to sixth place from sixth place last month. Beijing Hyundai rose to the sixth place from the ninth place last month, and the market share of other brands has not changed much. The car brands sold this month, The models involved more than 80 varieties, more reflects the tendency of consumers to buy from the previous situation of concentrating several brands to many brands choose to develop. In the sales model, the model is still dominated by less than 100,000 yuan, and the number of vehicles with a displacement of less than 1.6 units reflects the economical and small-displacement characteristics of family car purchases. The recent 1.3-odd car sales have increased significantly. , Many consumers, because of rising oil prices, originally intended to buy 1.6 displacement now have changed to 1.4 or 1.3 displacement.
In addition, the availability of sufficient car sources for all brands is a major feature of the auto market in July. The recently launched new car Swift, Xiali 1.4 car, 05 Fiat and several other new car markets have responded well. Compared with the past, the proportion of sales of hatchback vehicles has increased since June and July this year. This reflects the change in concept of hatchback cars and sedan cars, and the rational consumption factor is stronger.
At the same time, the prices of cars in July were still relatively stable, and individual models showed slight concessions, but the overall prices did not show large fluctuations. According to a random survey conducted by consumers in the northern market, it is shown that some consumers are less concerned about whether or not the price of vehicles under 100,000 yuan in the second half of the year can be reduced or reduced, even though it is clear that overall lower prices are Trends, but rationally look at the problem of lower car prices, compared to consumer prices for 100,000 yuan more than 300,000 yuan following the price trend of the degree of concern is slightly higher, but the price has just begun to decline in the last two years and consumption Compared with the psychological shock caused by the person, the range of psychological fluctuations is much milder and more reflects the increasingly rational and mature consumer psychology of car purchase.
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