Zhongnan Rubber: Leverage the internal strength to create a first-rate supplier

In recent years, the stock market and the property market have become the focus of attention. In the eyes of most people, the stock market and the property market are industries that can obtain huge amounts of violence in a short period of time. The influx of a large amount of hot money has boosted real estate and the stock market soared. Some entrepreneurs who had previously become industrial enterprises could not hold back their loneliness, and manufacturing capital accelerated their transfer to the stock market and the property market. “The profits of some manufacturing companies are not from their own bank but from making real estate and stocks to make money... Manufacturing has always been a very tiring job, and now people are less interested in this area.” Recently Gasgods Net interviewed Jin Tao, General Manager of Shanghai Rongnan Rubber & Plastic Technology Co., Ltd. When talking about the current status of China's manufacturing industry, Kim always said with emotion.

Rongnan Rubber & Plastic is a leading manufacturer and supplier of rubber products for the automotive industry, and serves customers in a variety of fields including vehicles, industrial, and agricultural machinery. In order to further increase production efficiency last year, Rongnan organized the existing factories, moved the factories in Shanghai to Taicang, and merged them with the Taicang factory to optimize management, while adding a lot of high-quality imported equipment. After finishing the factory, the production efficiency has been greatly improved. This year it is expected to surpass the company’s sales of 100 million yuan last year, which will make new breakthroughs in the target. Although this year's continuous rise in raw material prices and the cold weather in the auto market, many rubber and plastic companies operating conditions are poor, Rongnan has to rely on its excellent management to do something against the trend, in more products there is a phenomenon of supply in short supply.

In spite of this, Jin always claims that the company is still a newcomer in the industry and needs continuous learning to upgrade its internal strength. The key point here is to improve the technical capabilities. “At present, the market share of China's rubber and plastics companies has increased, but the mastery of core technologies is still not very good. The manufacturers of mid-range and high-end cars will still choose products from internationally renowned suppliers on key components. For Chinese suppliers, it is still lower prices to attract these car companies."

Rongnan was founded in 2002. From 2002 to 2006, the company focused on the overseas car OE market. For this experience growing up in overseas markets, it is not easy for Jin to look at it, but it is also very rewarding. “The quality and technical requirements of our customers are very high. At the time we were just starting, these requirements were sometimes even beyond our reach, so the pressure was very great at the time.” However, it was such a huge amount. Under the pressure, but also promoted the company to grow up at a faster rate, and after such tempering, the entire company has a more advanced service concept, and these concepts are also transformed into the company's rules and regulations today, operation Process and corporate culture.

At present, Rongnan’s main products include rubber and plastic seals, rubber tubes for engines and air conditioning systems, and conveyor belts for non-automotive industries. In the future, Rongnan will step up the advancement of product refinement and diversification and common development. Kim said: "We hope that our customers can meet their various needs in the entire product line by looking for one of our suppliers. Rongnan inspirational to become a world-class supplier and manufacturer, to provide a full range of services for global customers ."

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