What are the causes of fission in the City Evening News?


With the continuous decline in vehicle profits, not only the hardships of the vehicle manufacturers, but also the dealers are the most uncomfortable. These are the “supervisors” and dealers who are facing “God” in the “slipping”. China appreciates the bittersweetness and sweetness that the car market has brought to them. In particular, this year's auto market has undergone abrupt changes. The increase in vehicle models, intensified competition, thinning vehicle profits, and the sluggishness of the entire market have brought about not only a reduction in profits, but also in the automotive industry. , Now the 4S shop has begun to enter the new market integration, fission period.

Once upon a time, the 4S shop represented the highest form of car sales, and at the same time millions of startup funds made some dealers discourage. However, they were able to get into the car market when the car was selling a bull market. At that time, they were in the car 4S. Shop car prices need to increase the price to mention the car, but also had to "treat the back door", then you have to lead people's favor. However, with the changes in the automotive market, the current 4S shop is not the same. Yuan Guan, from FAW-Volkswagen 4S, said that the days of the 4S store are not good enough, and the price of the car is falling every day. Now the 4S store can maintain its normal balance of payments. Some 4S stores are losing money and earn money, and there are not only a handful of tens of thousands of people who have lost each month. The current market has entered a period of reintegration, and some unaffordable 4S stores will be swallowed up by more powerful dealers.

It is also known in the market that due to the downturn in the auto market, some brands of 4S stores have disappeared in the Changchun market, and instead they have invested in booths of relatively small auto supermarkets.

The reason why this is because the overall auto market is cold, the brand sales are not smooth, coupled with the relatively low city ownership of the brand car, after-sales service is not enough to maintain the daily expenses of the 4S shop, and eventually fade out of Changchun's auto 4S shop competition.

Fission in automobile 4S stores is mainly divided into internal service fission and external fission.

Internal service fission mainly refers to the continuous decline in vehicle profits, resulting in the transfer of profit points within the 4S store. According to some dealers, they are now shifting the profit point from vehicle sales to after-sales service, especially to the supply of spare parts, so most dealers put the competition point on the service.

External fission mainly means that, with the changes in the automotive market, the automotive market is no longer the same as if the four wheels were able to sell, the current auto market competition is extremely fierce, 4S stores naturally follow suit. The sales of its brand cars are ebb and flow. Some 4S shops selling best-selling cars are still bubbling in the spring, but in the heart of mischief, they still have more pressure than in previous years. After all, the fierce competition is not what they were before. How long can hot cars sell? Not the end. For example, the Mazda 6 also had to raise the car price in the past year, and this year finally unable to withstand the downturn in the auto market has also joined the price reduction force. According to Yang, the manager of its service department, Mazda 6 sold about 140 units in September last year, and this time there were only 40 units. This is one of the fission situations. Then there are some 4S mini-cars. The survival of mini-cars is affected by many reasons, but the situation is very difficult. For example, Mr. Zheng, sales manager of Changan Suzuki, said that their 4S shop has been in a state of sticky money. First, due to the low coverage of Alto vehicles in Changchun City, the car condition is better, and some minor repairs are in other areas. Repair shop can be solved, so not many people come to their 4S shop maintenance. In addition, on the whole vehicle profit, the profit of the mini-car was already very thin, and it could not bring any greater benefit to the 4S shop. Another case of fission is the portrayal of most 4S stores. They are now basically maintaining a balance of payments. Just as Yuan, the manager of FAW-Volkswagen 4S Store, said that they are now basically maintaining a balance of payments, in order to sell the car, they The rebate of the car at the end of the year has been let go, as long as it is not lost is even better.



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