An Analysis Report on the "Twelfth Five Year Plan" Development Plan for the Automotive Industry

In 2012, the domestic automobile sales market may reach 19.5 million vehicles, which is still the world's new car sales, which may cause major changes to the domestic auto market in 2013.

The basic situation of the domestic automobile market

As of the end of June 2012, the number of motor vehicles in China reached 233 million, of which 114 million were automobiles and 103 million were motorcycles. The number of motorists in the country reached 247 million, of which 186 million were motorists.

The person in charge of the Traffic Management Bureau of the Ministry of Public Security stated that the number of motor vehicles in China has maintained rapid growth, with an increase of more than 8 million vehicles in the first half of the year and more than 20 million vehicles in Shandong and Guangdong. There are more than 10 million motor vehicles in 8 provinces across the country.

According to statistics, the current number of new drivers who have not reached the age of 1 year accounts for 10.93% of the total number of drivers. As of the end of June last year, the number of motorists in the country reached 247 million, of which 186 million were motorists, accounting for 75.19% of the total number of drivers. There are 94.71 million drivers aged under 3 years, accounting for 38.33% of the total number of motorized drivers in the country.

New Developments in the Automotive Market

In 2012, due to more and more regulatory policies, the automobile market is basically shifting from a resource-based market to a service-oriented one, and the competition in automobile sales and service will become increasingly fierce. Therefore, due to the above reasons, it will be inevitable. Promote major adjustments and changes in car marketing.

Among them, centralized trading is becoming the mainstream trend in the automotive market. The rapid development of the automobile market, automobile city, automobile park and automobile city complex put forward higher requirements for the development of urban planning at all levels of government.

The 12th Five-year Plan for the Automotive Industry

The Ministry of Commerce's guidance on promoting the development of the 12th Five-Year Plan for the automobile circulation industry was formally announced on February 20, 2012. This opinion deeply implements the scientific concept of development, changes the development mode of automobile circulation as the main line, improves the market environment, improves user satisfaction, expands automobile consumption, and promotes sustainable development of the automotive market as its fundamental purpose, so as to guide rational distribution and optimize corporate structure. Promote technological progress as an important means to strengthen the legalization, standardization, and modernization of the automobile circulation industry, innovate circulation methods, improve the level of technology, management, and service, enhance the competitiveness of business entities, and create a unified, open, competitive, and orderly automobile market. The environment will give full play to the role of the automobile circulation industry in expanding consumption, guiding production, improving people's livelihood, and attracting employment.

The main tasks of the development of the automobile industry during the “Twelfth Five-Year Plan” proposed by this guideline are: improving the automobile marketing and service system; actively fostering the used car market; promoting and regulating the circulation of auto parts; vigorously promoting the retirement of old cars; Dismantling the development of the industry; improving the modernization level of automobile circulation; creating a favorable automobile circulation environment; encouraging the automobile circulation industry to “introduce” and “go global”.

How to Implement the Twelfth Five-Year Plan

First, it is necessary to focus on cultivating 30 regional automobile circulation enterprises whose main business income exceeds 10 billion yuan, and 3-5 large-scale automobile circulation enterprises that exceed 100 billion yuan. The turnover of top 100 auto retailers accounts for more than 30% of the total industry.

Secondly, it is necessary to strengthen the convergence of automobile circulation network construction and urban commercial network planning, guide automobile circulation enterprises to integrate resources, and optimize the structure and layout of auto brand distribution store clusters, integrated trade service parks, and tangible markets.

Third, it is necessary to support the development of auto showrooms, sales stores, and quick repair shops in the densely populated areas to facilitate residents' consumption.

Encourage the orderly development of automobile comprehensive trade service parks or comprehensive trading markets in small and medium-sized cities, improve the functions of resources, business, and consumer concentration, meet different levels of consumer demand, and enhance one-stop service capabilities.

Fourth, we must further improve marketing and service levels. Support qualified automobile circulation enterprises to achieve standardization, branding, and intensive management through cross-regional mergers and reorganizations, development of chain operations, and innovative management systems. Guide enterprises to establish a convenient and efficient automotive marketing and service system, create independent service brands, improve the marketing network, strengthen after-sales service capacity building, and strive to improve user satisfaction. Support the development of the automotive after-sales service chain and promote the construction of a social network after-sales service network.

Fifth, we must encourage the development of car rental and guide leasing companies to achieve cross-regional operations. Actively extend the automobile circulation industry service chain and support enterprises in the development of finance, insurance, decoration, replacement, etc., and provide value-added services to consumers.

Sixth, it is necessary to vigorously rectify the order of automobile circulation, clear up the policies and regulations concerning the local protection and market blockade of automobile circulation, actively cultivate the used-car market, and abolish unreasonable restrictions on the distribution of used cars.

Seventh, we must adopt a variety of ways to establish joint ventures, cooperation, and wholly-owned sales and service networks in foreign countries to ensure the supply of spare parts for export products and enhance after-sale maintenance service capabilities. Guide enterprises to increase investment in brand building, give play to brand advantages and effects, and increase international competitiveness.

Eighth, it is necessary to give full play to the role of bridges and ties for automobile circulation industry organizations, encourage industry organizations to actively participate in the formulation of policies, regulations, standards and plans, publicize and implement them, and promote industry self-regulation. Support industry organizations to provide information consultation, technology promotion, talent training and other services, strengthen the registration management of professional technicians such as automobile marketing, used vehicle identification and evaluation, automobile dismantling, and actively carry out statistical analysis and international exchange and cooperation of industry information, and timely master international automobile circulation. The development of new trends and new trends reflects the development of the industry and corporate demands.

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