Auman Heavy Trucks: Market Share in Shanxi Contradicts Growth in 2012

For many domestic heavy truck companies, 2012 can be said to be the "winter" of the entire heavy truck industry. From the beginning of the year to the present, whether it is the liberation of the FAW, Dongfeng and other industries, “the leader” or the “New Army” of the Universiade, Valin, and other industries, the decline in sales has been difficult to curb. According to the relevant data, in the first three quarters of 2012, the domestic heavy truck industry's sales fell by more than 30%.

However, it was in such industries as the "winter season" that Beijing's Foton Daimler (Ouman)'s share of the Shanxi region had risen contrarianly, with sales of 2,500 units in the first three quarters and a 4% increase in market share. In the first three quarters of 2012, Manshan West sells 2,500 units, and it expects to sell 3,100 units throughout the year, and its market share will increase to 11%.” Fan Tianhai, Marketing Manager of Beijing Futian Daimler (Ohm), said that sales in Auman’s Shanxi region In the market "cold winter" in the contrarian growth, access to the market and the majority of users of the recognition and affirmation, with the product of excellent quality and excellent after-sales service.

Auman grew up in Shanxi

In 2011, Beijing Foton Daimler (Auman) sold a total of 2,700 heavy trucks in the Shanxi region, with a market share of approximately 7%. Of these, Auman’s main product tractor series accounted for 60% of sales and the remaining 40%. Engineering dump truck.

Beijing Fukuda Daimler (Ohm) Shanxi Marketing Manager Fan Haibin said that in 2012, the Auman Shanxi market product sales ratio did not change much, and tractors still accounted for about 60% of the total sales volume. “The tractor has always been Auman. In the first three quarters of this year, we sold 2,500 vehicles, of which 60% were tractors."

Fan Haibin said that although the heavy-duty truck industry collectively entered the “winter season” and the overall sales volume fell by more than 30% in 2012, Auman’s Shanxi region did not “go with the flow” and “in the first three quarters of 2012, our sales will catch up with 2011 soon. Throughout the year, sales are expected to be around 600-700 units in the fourth quarter, with annual sales of 3,100 units, which will increase market share to 11%."

However, despite the contradictory increase in sales volume and market share, Fan Haibin said that the heavy-duty truck market in 2012 is far less than in 2011. “If the market can be the same as last year, sales in Auman’s Shanxi region will have even greater growth. ”

Product wins user service to retain users

Talking about why the Auman Shanxi region's sales are still growing in a contrarian situation, winning the recognition and recognition of the majority of users, Fan Haibin somewhat proud, "good heavy truck products coupled with quality after-sales service, users will certainly recognize Auman. "Our Auman series of heavy-duty trucks are always market-oriented, customer-centric, and product-matching designs based on different customer industries and usage conditions to meet the differentiated needs of different customers and create higher quality for our customers." More high-quality heavy-duty trucks with high attendance and continuous profitability.” Speaking of Auman’s heavy-duty trucks, Fan Haibin’s words conveyed tremendous pride and pride.

It is understood that Auman recently launched a new GTL series heavy truck, just listed on the use of energy, quality, comfort, intelligence, safety five major card users have been recognized, "Ouman heavy truck product replacement in the industry should It is leading to ensure that our heavy trucks are more suitable for users."

Regarding the after-sales service of Auman heavy truck products, Fan Haibin is confident. “Ouman has taken the lead in putting forward the new 5T service standard in the domestic heavy truck industry, relying on the largest call center in the domestic automobile industry and a service network throughout the country. Provide customers with 'all-weather, all-round, full process' and 'standardized, family-friendly, personalized and professional' services, through the 'unified service concept, a unified service image, a unified service standard, a unified service process, Unified service training and unified service accessories allow customers to truly experience 'service-free, worry-free accessories, worry-free rescue, worry-free care, and worry-free integrity'.

At the same time, Auman also created a number of domestic first-class after-sales service, Auman launched the first in the country "5T" (full process, full cycle, all-round, all unified, all free) service standards, advocacy for life Service, leading China's heavy truck service to the world level; China's first car to launch the first security free (material fee + working hour fee), can save the first premium of more than 2000 yuan / car; domestic heavy truck industry the longest service warranty period, that is, road vehicles The warranty period is 24 months/200,000 kilometers, and the warranty period for non-road vehicles is 24 months/90,000 kilometers, which is 1.5 times the average level of the industry. The maintenance cost can be saved by more than 10,000 yuan/car; the first domestic company launches a time-limited service commitment and promises. If it fails to complete the service on time, it will pay 200 yuan for every one day's delay; Auman and its core suppliers will be fully connected to the network. Currently, it has more than 3,400 service stations, more than 2,000 accessories stores, and spare parts reserves of more than 300 million yuan, for the majority of heavy trucks. Provides China trucks with the most extensive coverage, the largest number, and the most complete range of accessories.

There will not be much fluctuation in the market in 2013

The heavy cold market in 2012 caused many heavy truck companies in China to start looking forward to the “recovery” of the market in 2013, but Fan Haibin did not think so. “The impact of this year's 'cold market' is likely to continue into next year.” For the market Fan Haibin has his own judgment. "Now the freight rate on the market is very low. Many heavy truck users park their cars at home and wait until the freight charges are right when they come out to work and earn money, because the freight is not enough to keep the car. The cost, last year and this year's car to stay in use next year, has resulted in a reduction in the number of customers buying cars in 2013."

According to Fan Haibin’s judgment, the 2013 heavy truck market in the Shanxi region should be the same as 2012, or even slightly worse. “There is good news that many potential users are still holding their currencies this year. This will be the next year’s heavy truck market. A good news."

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