Recently, relevant personnel from the Beiben Heavy Duty Truck Marketing Department learned that from January to May 2011, Bei Ben Heavy Duty Truck is expected to achieve sales of approximately 25,000 vehicles. Among them, the Beiben V3 sold more than 2,100 vehicles and achieved a good sales performance, which is a new force for the development of the Beiben Heavy Duty Trucks market.
The heavy truck market situation in the first few months of 2011 is not optimistic. This has been confirmed in the traditional sales season from March to May. However, in the absence of strong market demand, Bei Ben Heavy has achieved a year-on-year growth of 50% in the first five months of 2011.
The Beiben V3, which was launched in April 2010, achieved a good sales performance of several hundred units in the year of listing. In the five provinces of Shandong, Anhui, Henan, Hebei and Inner Mongolia, and Liaoning, Sichuan, Jiangsu Hunan and other places have achieved a good market development effect. Beiben Heavy Duty has full confidence in Beilun V3 to achieve sales volume in 2011: After one year of market inspection, in 2010, Beiben V3 achieved better market feedback, through preparatory and test sales, and now the industry Already able to accept this new product, and the Beiben V3's pricing is not high, I believe it will achieve a good sales performance in 2011.
Beiben's product advantages are reflected in seven aspects: safety, reliability, efficiency, fuel economy, comfort, technology, and environmental protection. These advantages are also reflected in the Beiben V3. No matter whether it is from the aspect of beauty, craftsmanship, style or comfort, Bei Ben V3 will not lose to domestic competitors.
There is an expectation that there will be actions, and the market development of new products will inevitably face many challenges. It is impossible to lay down the market with only one enthusiasm. Bei Ben Heavy Duty has placed great expectations on the Bei Ben V3, and has also provided detailed planning and strong support in terms of price system, market positioning and services. These measures have helped Bei Ben V3 to occupy a place in the fiercely competitive heavy truck market. Beiben V3 has been recognized by users since it was listed in 2010, and it is in short supply.
According to the person in charge of Xinjiang Wanguo Automobile Sales and Service Co., Ltd., since the V3 product promotion conference was held from the end of January 2011, more than 100 actual orders have been received and more than 60 vehicles have been delivered to customers. It can be said that Beiben V3 products are in a state of supply exceeding demand in Xinjiang. At the same time, the Beiben V3 sales in the East China region have also seen a substantial increase.
One step in price
As we all know, one of the major problems faced when marketing new products is high prices, which is determined by the scale effect of the auto industry. When the output of new products does not reach the scale, manufacturing costs will be high, and prices will also be high. For Beiping V3's price positioning, Bei Ben Heavy Duty has adopted a one-step pricing method.
Bei Ben V3 price one step in place, and strive to become an incremental contribution highlights. In terms of market pricing, compared with the same model, the Beiben V3 is slightly higher than the FAW Liberation J6, which is lower than the heavy-duty HOWOA7 and Hongyan Jieshi. Beiben V3 products have obvious advantages in cost performance compared with competing products. V3 products are safe, comfortable, reliable, fuel-efficient, efficient, technological, environmentally friendly, and of high quality human design. Although the price is slightly higher, they are recognized by the users. accept. This pricing is mainly to open the market, so that more users can accept V3.
Beiben heavy truck related personages also stated that since the Beiben V3 product was listed more than one year ago, its price system has been recognized and accepted by users through information feedback at the frontier of the market.
Mainstream models meet most needs
All along, Beiben Heavy Duty's product advantages are mainly reflected in dump trucks, and Beiben V3 shoulders the burden of developing the tractor market. This has also been fully reflected in the V3 product positioning.
Bei Ben V3's main models are as follows: In the standard load tractor, the main models are 2534SY, 2538SY, these two tractors with lightweight design, suitable for medium and long-distance high-speed standard loading logistics industry. Lightweight design is a major trend for tractors, especially in accordance with the provisions of the “Regulations on the Protection of Highway Safety†that will be implemented on July 1, 2011, and for transport vehicles exceeding 3 times illegally restricted to transport within one year, by road transportation. The management agency revoked its vehicle operation certificate; for the driver of a freight vehicle who illegally exceeds the limit limit for more than three shipments within one year, the road transportation management agency shall order him to cease engaging in the commercial transport; the road transport enterprise exceeds the illegally restricted freight vehicle for more than one year If the total number of freight vehicles for this unit is 10%, the road transport management agency shall order the road transport enterprises to suspend business for rectification.
Beiben lightweight tractors suitable for road transport have gradually entered the market in the weaker areas in the south and improved Beiben's sales in the southern region. In terms of special vehicles, the BY concrete mixer featured in the main label is represented by 2534BY. The product has a large stirring volume and is equipped with a high-powered engine and is suitable for various construction sites. We have joined forces with CIMC Lingyu and Xinfei Special Vehicles to gradually capture the concrete mixer market in the Central Plains region and even across the country.
According to the above-mentioned person in charge, after thorough market research, the mainstream models of Beiben V3 products can basically meet the needs of most users, and at the same time, they can also meet the special needs of users: sales of various types of Beiben V3 will increase month by month, gradually The favor of the majority of users, outstanding performance in North China, market share continues to expand.
Sound sales and service network
The market development of new products cannot be separated from the sales and service network throughout the country. So far, Beiben has a relatively sound sales and service network, including 321 dealers and 54 4S shops, capable of providing all-round marketing services such as sales, after-sales services, and spare parts for all regional V3 products.
Beiben V3's marketing process needs to experience the following aspects: First, industrialization, that is, mass production; Second, bulk sales, reduce the supporting costs; Third, services and spare parts must keep up. At present, we have 55 distribution centers, spare parts reserves of more than 100 million yuan.
With the increase in the sales volume of Beiben V3, its after-sales service network has also been increasingly perfected. At present, Bei Ben Heavy has 584 service stations with a service radius of 80 kilometers. These service stations can operate around the clock and provide professional services. In respect of spare parts, Beiben V3 currently has 4 spare parts centers, which basically have the spare parts needed for the V3 models with complete varieties, and can meet the needs of maintenance and purchase in time.
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