Chongqing Cummins Engine Co., Ltd. was established in 1951. Its predecessor was Chongqing Automobile Engine Factory. It has a history of 59 years. In 2009, Chongqing Cummins continued to launch new products by increasing its technical investment, turning “crimes†into “machines†in the global financial storm environment, and achieved a win-win situation in sales and profits. For the future, Xin Deli, general manager of Chongqing Cummins Engine Co., Ltd., said that the company will build a world-class high-powered engine manufacturing and supply base.
Past and present life Chongqing first Sino-US joint venture
“We are the first Sino-US joint venture in Chongqing.†Xin Deli, general manager of Chongqing Cummins Engine Co., Ltd. introduced that the company has been designing and manufacturing diesel engines since the 1950s. In 1981, Cummins officially signed a license agreement with the former China National Heavy Duty Truck Group to produce Cummins high-power diesel engines in Chongqing.
In October 1995, Sinotruk Group and Cummins Engine Co., Ltd. of the United States each invested 50% to form a joint venture company, Chongqing Cummins Engine Co., Ltd., Chongqing Electromechanical Co., Ltd. and Cummins (China) Investment Co., Ltd. each held 50% of the shares. Since the company's joint venture, it has invested nearly 300 million yuan to carry out technological transformation of the plant, and adopted numerical control processing on key components to ensure the quality of Cummins diesel engines. At the same time, it also invested 30 million yuan for computer and information construction, realized the sharing of technical resources with Cummins Inc., and promoted the industrial upgrading of enterprises.
"Our product technology level is at the leading level at home and abroad." Xia Hongbin, general manager of Chongqing Cummins Engine Co., Ltd., introduced the company's current products include M11, NT, K19, K50 and other seven series of 11 to 50 liters of high-powered engines, power covers 175 ~2000 hp is widely used in many fields such as heavy-duty vehicles, large passenger cars, construction machinery, mining machinery, petroleum machinery, port machinery, ship propulsion power units, and so on. A variety of engines have gained national, industry and Chongqing scientific and technological progress, etc. Awards, in 2008 the company was named "high-tech enterprises in Chongqing."
Currently, Chongqing Cummins has developed into a medium-large-scale joint venture with an annual output of 16,000 engines, annual sales revenue of 2.2 billion yuan, and more than 1,300 employees. It has become Cummins’ largest heavy-duty and high-horsepower engine manufacturing plant in China.
Rebirth to push new products to highlight "crisis"
“2009 was the most difficult year for the development of our company.†Xin Deli said that due to the impact of the global financial turmoil, the situation of the company’s products in short supply has undergone tremendous changes. The demand for products in key markets has been greatly reduced, and the users’ product quality has been greatly reduced. The demand for delivery time is increasingly stringent, and at the same time, it is also facing the competition of foreign brands for the domestic market. “The introduction of new products has become the main direction for us to change.â€
It is understood that as early as in 2007 Chongqing Cummins introduced from the United States Cummins Corporation has an international advanced level, displacement of 19 liters, inline 6-cylinder, 500-760 QSK19 and a displacement of 38 liters, horsepower reached 900 to 1500 QSK38 electronically controlled engine.
On September 15, 2009, the first locally produced Cummins QSK19 high-horsepower engine was put on the line at Chongqing Cummins, and it was delivered by the Shandong bulldozer company, a well-known domestic construction machinery company, for the new listing of its 520-horsepower bulldozer. “The QSK19 high-powered engine was put into operation in Chongqing, filling the gap in the domestic market for similar products at one stroke.†Xia Hongbin said that this enabled Chongqing Cummins to form a new core competitiveness and ensured the company’s leading position in domestic high horsepower diesel engine technology. The era of Chongqing Cummins EFI was started. It is expected that in the next 10 years, the production and sales volume of QSK series fully electronically controlled engines will reach more than 5,000 units.
Xia Hongbin revealed that in addition to the QSK19 engine, the K50 engine, the latest domestic engine with the highest power developed by the company, has been launched on the market last year with sales of 15 million yuan. In 2010, 200 units will be put into the market in batches.
Reduce costs and achieve double sales revenue
"The company's performance in 2009 fell by 23%, sales and profits have increased, accounting for one-third of the total profit of the Electromechanical Group in 2009, ranking first among Cummins globally more than 70 companies and companies." Xia Hongbin Introduction These achievements have also benefited from the company's efforts to expand the market and reduce costs.
Xia Hongbin said that in the face of the crisis, the company had a special meeting, from the senior management level to the ordinary employees, to adjust themselves from their own understanding and business concepts. On the one hand, in order to enhance the company's sense of crisis, on the other hand, it also made clear that the company increased its high-powered engine. Development strategy for production investment. In order to broaden the product market, the company established the idea of ​​“consolidating the traditional market, upgrading the weak market, and expanding the emerging market†and adopting the measures of “customer communication, policy support, resource provision, technical support, and service guarantee to enhance customer valueâ€, and With the opportunity to develop new products, actively develop new customers and new projects, and focus on product sales structure adjustment and optimization, only K38 engine products have achieved sales growth of 24%, reducing the company's operating income decline, becoming a stable profit L's important supportive force.
“In 2009, the company saved 50 million yuan by reducing internal costs.†Xia Hongbin proudly stated that after the financial turmoil, the company extended past direct material procurement and manufacturing to indirect materials and technologies. Quality, after-sales service and other business links have been continuously evaluated, updated and improved on standard costs. In 2009, nearly 70 million yuan was realized.
New technology engine is expected to burn biogas
“At present, our company’s high-power engine market ranks first in the domestic market.†Xin Deli said that in order to effectively balance the special needs of the domestic market, in 2010 the company will continue to increase the research and development of high-horsepower engine products, focusing on the development of environmental protection product.
Xin Deli said that at present all countries in the world are seeking to use other fuels instead of diesel, and Chongqing Cummins is also conducting feasibility studies and trials of gas engines that use gas, coal-bed methane and biogas as fuel. "The gas project is still in development, and it will take some time for the product to formally go offline." Xin Deli said that this gas engine is mainly used for power generation from rural land methane, biogas, landfill power generation, and fecal disposal of large farms in rural areas. In order to meet the increasing requirements of the domestic construction machinery market, the company has adopted the electronic fuel injection control technology of the Cummins N14 engine on the basis of the existing NT engine, and has developed a QSN electronically controlled generator with independent intellectual property rights, and its emission performance is complete. It is in line with the third phase emission standards for non-road mobile equipment in Europe and America. At present, the project has entered the prototype design stage.
Increase investment to expand the coastal fishing market
“Next, we will also increase the investment in new product projects.†Xin Deli said that the investment plan of RMB 46 million will be fully implemented this year. By 2011, it will form an investment scale of RMB 77 million and strive to become a world-class high-power engine manufacturer. Supply base.
"Of course, our products are still very weak in the market for marine engines." Xia Hongbin said that since 2000, the company started to produce marine engines, mainly used for fishing boats, and its current market share is still very low. Xia Hongbin said that in the future, the company will work hard to promote the development of marine engines for the coastal fishing market. For Chongqing Cummins, the fishing boats in coastal areas such as Fujian, Jiangsu, Shandong, and Liaoning have a large demand for engines. This is for Chongqing Cummins. The market has great potential. In 2010, the company strived to achieve a sales volume of 4,800 units in the ship market, an increase of 21.5%.
Xia Hongbin said that the company will strive to reach 15,000 units of sales in 2010, 20% more than in 2009, and 20% increase in profits. It is expected that by 2015, the company will achieve sales of 30,000 units and sales revenue of 5 billion yuan.
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