Cooper Tires, a global replacement tyre specialist, released its “Footprint Plan†strategy for commercial vehicle market in Beijing on January 8. This plan is an all-round, all-weather service system based on the custom-built Chinese car and passenger car for Cooper Tire's tires market. It covers three major areas: product, channel and service, and strives to achieve a comprehensive product matrix and a full range of promotion channels. The high value-added services provide comprehensive solutions for users of the Chinese truck and passenger car tire market. As an important strategy of the Cooper Tire Truck Passenger Cars business in China, the “Pivot Point Program†will fully support the various dynamics of Cooper's card and passenger car tire market in China in the next few years, helping them to build their own brand strength and product characteristics. Based on the Chinese market, Cooper is committed to long-term development.
Starting from the beginning of 2009, the "Footprint Plan" will be launched in three areas. In terms of products, Cooper will launch more than 20 new products in 2009. Dean, Chengshan, Aotong and Fushen will face the market with a more comprehensive product matrix to meet the needs of consumers in all aspects; channel construction, solid Platinum will promote the successful marketing model of the first card passenger car flagship store to the central cities of the country, and develop more professional sales teams and fleet management engineers to cope with the management and management of the dealerships. For services, Cooper will continue to improve its high added value. The service system, including the establishment of a 24-hour service hotline and retreading tires business, seeks to reduce the CPK (Cost per Kilometer per kilometer) with an overall cost management solution to maximize the value of the tires.
At the press conference, Alex Koi, general manager of Cooper Tire China, said: “The fulcrum plan will support Cooper’s performance in the domestic card and passenger car market with full support. It will be our next three years in the field of large tires. The focus of work."
Xiao Gan, sales director of Cooper Chengshan (Shandong) Tire Co., Ltd., elaborated on the content of the "fulcrum point plan" at the press conference and stated that it was the time for the two parties to manage the three-year cooperation between Cooper and Cooper Chengshan. Ideas, technology research and development, and quality system sales network are all ready to go. The addition of a new partner, Hyundai Newella, undoubtedly increases the weight of the "point plan" in the service sector. As a retreaded enterprise with 50 years of experience, Hyundai Newela has become a designated tire partner for Cooper's Yamato. He hopes that he can bring internationally-standard tyre replenishing equipment and accessories to the Chinese market and provide perfect after-sales services. Through the tire retreading service, Cooper will provide more life for the truck and bus tires purchased by customers, greatly improving the efficiency of tire use and reducing the cost for customers. Hyundai Newer General Manager Zheng Jiazhong also introduced the retreading business to the guests at the press conference.
In the next few years, the strengthening of domestic infrastructure construction will directly affect the demand for construction transportation and even the card and passenger car business. At the moment, Cooper Tire Selects to launch a “Front Point Planâ€, hoping to make an objective estimate of the market and the company itself. Under this circumstance, rational and comprehensive operation and management will be carried out to create its own comprehensive strength in the Chinese card and passenger car market.
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