Although Taiwan's LED driver IC suppliers shipped in the mainland LED lighting application market in 2013, only Lilijie and Angbao have squeezed into the top ten LED driver IC suppliers in the region; however, in 2014 other Taiwanese suppliers It also cuts into the small wattage LED driver IC market with higher demand. It includes the old ICs of Taiwan, such as Lishen, Accumulation, Zhixin, Dianjing, Peiheng and Tongjia. In 2014, LED driver ICs came out. The cargo volume is obviously explosive, and it is expected to catch up with the golden LED lighting application industry chain and the golden ten-year business opportunity of rapid growth in market demand. Although the Taiwanese analog IC supplier has invested in the global LED lighting driver IC market, it is not possible to go deep into the mainland market. In addition, the demand for LED lighting products in the mainland has been followed by the bidding of local governments. Driver IC suppliers are a bit unresponsive and cannot immediately adjust the marketing strategy for LED driver IC product line development. When the first blowout of the LED lighting application market in the lower half of China in 2013 was made, only the Lilijie based in Hangzhou and the Anbao in Guangdong had it? ? The card is in a favorable position, and it also supports the company's revenue and profitability. Taiwan's LED driver IC suppliers also acknowledged that due to the low wattage LED driver IC offer is too low, coupled with the quality of the terminal products and customer quality uneven, so the beginning of the Taiwan LED driver IC suppliers are entering the mainland LED In the lighting application market, as with foreign companies, priority is given to orders for medium and high wattage LED driver ICs with better quality and price. Unexpectedly, in the middle and high wattage LED driver IC market competition in the mainland, because customers tend to establish brand awareness and product reliability first, Taiwan LED driver IC suppliers have eaten a lot of foreign chip suppliers. The boring loss, the order that can finally be assigned to the hand, is always countless. At the same time, however, the market demand for low-wattage LED drivers such as 5~7 watts is actually due to the sharp drop in the price of terminal LED bulbs, and the trend of early-breaking demand has emerged. This allows Taiwanese local LED driver IC suppliers without prior card positions to finally Looking at the single sigh. However, after the review at the end of 2013, even if the low wattage LED driver IC offer has reached $0.1, it is difficult to earn money, but the Taiwan LED driver IC supplier to establish a more complete solution, plus the mainland local LED lighting brand The power of factories and distributors has increased greatly. Taiwanese factories have no need to pay for orders. Since 2014, many Taiwanese LED driver IC suppliers have decided not to be afraid of the Red Sea pressure in the low wattage LED driver IC market. Strive for market share. Taiwan LED driver IC suppliers pointed out that as of May, the annual growth rate of mainland LED lighting application market demand should be significantly more than 50, which is from several Taiwanese IC design operators who have been cultivating the mainland market for a long time. It can be seen that the annual growth rate is over 50 levels earlier. If the quotation of LED driver ICs in the first half of 2014 is actually declining, the recent shipments of Taiwanese LED driver ICs have been nearly doubled in 2013, and the visibility of short-term customer orders. Still rising, even bluntly, the demand for LED driver ICs in the second half of 2014 will be doubled in the first half. It is not difficult for Taiwanese LED driver IC design companies to double their shipments in 2014, and it is expected to become the latest winner in the global LED lighting application market.
