The feeling that a luxury car gives consumers is that they can afford it and can't afford it. Although many luxury cars have launched about 200,000 yuan, their maintenance costs have been very expensive, which has discouraged many consumers. A German luxury brand announced today that it will cut maintenance costs, and the reduction is quite large. In this regard, some car professionals believe that this may be a brand strategy adjustment, which will reduce the loss of customers and reduce the decline by reducing maintenance costs. Sales.
There is a drastic reduction in the maintenance cost of luxury cars. The maintenance cost of luxury car brands has remained high. As one of the three luxury brands in Germany, Mercedes-Benz has lost a lot of potential customers due to its high after-sales maintenance costs. However, from today, Mercedes-Benz after-sales maintenance and repair prices will be all down, and the adjustment is very strong. It is said that the models involved in this premium adjustment of Mercedes-Benz include smart, A-class, B-class, C-class, E-class, GLK-class, etc. The average range of down-regulation is 20%~30%, and the highest is about 50%.
On June 30, when the reporter interviewed the Mercedes-Benz dealers in Dongguan, some dealers said that as of yesterday, the manufacturers of the reduction have not been announced, but the average decline is said to reach about 40%. This range is very powerful, at least when selling models can have better sales conditions, in addition, after-sales can also recover some of the lost customers.
Some dealers also said that with the adjustment of the after-sales maintenance price of this Mercedes-Benz, luxury cars have always been criticized as "can afford to afford", there will be some changes. After Mercedes-Benz lowered the maintenance price, whether it is compared with the current maintenance price, or compared with the maintenance price of competitors BMW and Audi, there is a clear price advantage.
Close to the after-sales maintenance price from the past Mercedes-Benz maintenance costs are much higher than other luxury car brands, in the face of this downgrade, the relevant person in charge of BMW dealers said that this is a shock for the luxury car brand, but also to enhance the service Opportunity. Personally think that the era of luxury car brand maintenance and price has passed, improving service quality, improving customer satisfaction, and winning word of mouth are the key to gaining advantages in the future.
Yin Hong, a car professional, said that Mercedes-Benz has lowered the maintenance fee. In fact, there are certain reasons. Mercedes-Benz entered China relatively late, which is conducive to Mercedes-Benz to increase sales.
Auto professional Liang Wenbin said that reducing maintenance costs will be more competitive. In the purchase of the same level models, customers often pay attention to after-sales service quality and maintenance prices. After all, vehicle maintenance is an important expense after purchasing vehicles, reducing Although the maintenance price will lose some profits, but the whole market is replaced.
