Excavator overcapacity production enterprises need to be careful

In the first quarter of this year, the cumulative sales of domestic excavators totaled 74.214 million units, a year-on-year increase of 59%. In March alone, 24 excavator manufacturers sold about 43,000 units. Correspondingly, in the first quarter of this year, the domestic production capacity of excavators exceeded 300,000 units. Last year, the sales volume of excavators in China was approximately 160,000 units, which means that this year it is possible to double sales if companies do not expand production capacity. Digest these excess products.

Industry insiders believe that it is unlikely that the excavator market will achieve sales of 300,000 units this year. According to the excavator branch of the China Construction Machinery Association, the total sales of excavators this year will be about 190,000 units, between 2012 and 2014, between approximately 21.8 million units and 302,000 units.

Nowadays, the "tightness" of the excavator market has attracted a large number of companies for their continued enthusiasm for the project. This is evident from the plan for investment expansion of excavator projects in the next few years. Among the local brands, Sany plans to produce and sell 25,000 excavators in 2011; Xugong’s excavator sales target in 2011 will reach 10,000; Liugong’s goal is to reach 30,000 units by 2015 According to the company's development strategy plan, XGMA plans to implement an annual investment of 12,000 excavator investment projects; Guangxi Yuchai and Sichuan Bangli will invest in large and medium-sized excavators in Quzhou, with a total scale of RMB 2 billion. An annual production capacity of 5000 large and medium-sized excavators will be formed. In the second and third-tier brands, the investment of each brand is also important. Rongsheng Heavy Industry invested RMB 3.4 billion in Anhui to build a project with a production capacity of 30,000 excavators and 400 rotary drilling rigs; Wushiye Group’s affiliate Pushi Heavy Machinery has also invested more than RMB 400 million to produce medium and small excavators. After the project is fully put into production, the annual production capacity will reach 10,000 units.

In the market competition, undercurrents are surging, and waves are ebbing. For China's excavator manufacturers, only when they are cautious, fully study the market, and enhance their core competitiveness, can they remain invincible in the competition.

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