Fifty Years of Dongfeng Chai: Harmony Becomes the Spindle of Action

For social responsibility, Zaojang people have their own understanding: Profit is the goal pursued by the company, but it is not the only purpose. The company should take responsibility for stakeholders such as the environment, society, users, partners, and employees while making profits. In order to achieve a balance between corporate interests and social benefits, only in this way can companies achieve sustainable development.

For this reason, in the development of the company, Chaochai never forgets his responsibility as a good corporate citizen. While devoting himself to building high-quality motivation, he strives to build a harmonious atmosphere among all relevant stakeholders, and he dares to take responsibility for the society. Responsibility, health, and sustainable development of "harmonious firewood" are also increasingly being respected by society.

Harmony with nature: environmental protection and energy conservation have become market pioneers

In the face of increasing environmental pollution and reducing energy consumption, the Chinese auto industry, especially the internal combustion engine industry, is facing more and more severe tests, and it also shoulders increasingly important responsibilities. Environmental protection and energy conservation are increasingly becoming the primary tasks of the R&D products in the automotive industry, especially in the internal combustion engine industry.

In this regard, the company has consistently adhered to the principle of environmental protection and energy conservation. Zhachai has positioned its own products as "high-quality power, Chaoyang Diesel Engines" and regards "giving customers high-quality power" as their mission and "strateging one step" strategy. Always walk on the fast lane of environmental protection. In 1999, Zhachai took precautionary measures before the implementation of the national emission regulations and took the lead in developing China’s first diesel engine that meets Euro I standards. In 2005, it also successfully launched the Euro III engine, which was the first to pass the national III emission test and became the first in China. The company obtained the National III Standard Emissions Report for light-vehicle diesel engine manufacturers. At present, all of Chaochai's full range of products meet Euro III emission standards and have R&D platforms for Euro IV and Euro V emission standards. Major domestic light trucks, light passengers and other automobile manufacturers have joined forces with Chaochai in connection with Euro III and Euro IV products. They used Chaochao as their main supplier of Euro III and Euro IV products, and they want to compete with Chaochai’s “high-quality power”. Strong alliances set off a new environmental upgrade revolution in China's light vehicle sector.

In addition to the theme of environmental protection as a technology upgrade, Chaochai has also done a lot of useful explorations in the energy conservation of automobiles. At present, the trend of car dieselization has been formed worldwide. Compared with gasoline vehicles, diesel vehicles need to save more than 1/3 of fuel. During the period of use, the total amount of diesel vehicle exhaust emissions is 45% less than that of gasoline engines. As China's first production site for high-speed automotive diesel engines, Chaochai has made outstanding contributions in leading the dieselization of automobiles. After successfully developing the 6102 diesel engine in 1979 and the 4102 diesel engine successfully developed in 1984 and leading the dieselization of medium and light vehicles in China, Chaochai successfully introduced the Nissan diesel technology in 2003 to develop and manufacture the QD32 diesel engine, becoming an open route for the dieselization of China's high-end passenger cars. pioneer. Whether it is the traditional 102 series diesel engine or the new products QD32, NGD3.0 and D series diesel engines, Chaochai has fully considered the energy-saving features in terms of technical application and design structure. For example, compared to a domestic engine with the same displacement, the conventional 4102 series diesel engine can save more than 2L of fuel consumption per 100 kilometers. Calculated on the basis of annual mileage of 100,000 kilometers, the annual fuel saving rate is 1000L. The past 100 kilometers of off-road vehicles known as "oil tigers" have fuel consumption of about 25L. After the CYQD32 was fitted, the fuel consumption was reduced to about 9L, which surprised the industry. In addition, Chaochai has also actively researched and developed new energy engines. Since 2006, CNG (compressed natural gas) and LPG (liquefied petroleum gas) gas engines that are suitable for China's national conditions, advanced technologies, and economic applications have been successively launched. They are safe and environmentally friendly. With the advantages of economical and rich, the engine can be optimized for energy conservation, environmental protection and environmental coordination.

While providing customers with environmentally friendly and energy-saving green engines, Chaochai has achieved environmental protection, occupational health, and safety design, simultaneous construction, and put into production at the same time in the course of technological transformation, striving to create a harmonious development of man and nature, human and society. The good environment establishes a good image of the green environmental protection enterprise. Since 1995, Chaochao has successively won the title of National Advanced Enterprise in Environmental Protection, Liaoning Province Environmental Protection Model Enterprise, etc. In November 2005, it passed ISO14001 Environmental Management System Certification. Chaochai strongly advocates the construction of a recycling economy. In recent years, it has invested more than 3 million yuan to transform the sewage treatment station to achieve the reuse of water. It is equivalent to the addition of a small reservoir that can use more than 1,000 tons of water every day, achieving environmental protection and conservation. The double meaning of water resources. Chaochai also successfully completed the win-win power-saving project and became a demonstrative project in Liaoning Province, saving about 4 million kWh of electricity each year, making outstanding contributions to building a resource-saving and environment-friendly society.

Dongfeng Chaochai
Developing energy-saving activities for win-win power and become a demonstration project in Liaoning Province

Harmony with society: dedication and win-win highlight corporate value

The survival and development of a company does not exist in isolation. It has inseparable and close links with all aspects of society. Chaochai’s corporate mission is to “create high-quality power and maximize the value of the company”. In the entire value chain of Chaochai, manufacturers, parts suppliers, distributors, service providers and users are like each other. In order to achieve a harmonious and win-win situation, we must draw a big boat and only if we can unite and cooperate with each other in order to survive the most dangerous storms.

Chaochai has established a harmonious industrial chain with the values ​​of “focusing on customers, advocating performance, and contributing to the society” as its corporate values. Based on the brand building, the company pays attention to the care of the engine in the process of engine design, manufacture and after-sales service, and provides customers with products and services that are more cost-effective and able to meet the needs of customers; for the purpose of win-win cooperation, the supplier system is optimized and strengthened. For the training of suppliers, simultaneous implementation of simultaneous projects enables powerful suppliers to participate in the development of new products at Chaochao; strengthen cultural exchanges, achieve cultural awareness and integration, and establish a harmonious profit chain with OEMs and suppliers. Develop cooperation with distributors and other partners to achieve a win-win situation. Anjin, the general manager of Jianghuai Automobile Company, said with passion: “The most respectable person of Chaochai people is the integrity, the laws of the market, and the affection of the customers. JAC Motor Company’s rapid development for more than 10 years is precisely a close cooperation with Chaochai. For more than 10 years, we have now become close comrades, we are partners, are alliances, and are brothers who sing a song.” Each element of the industry chain forms a strategic partner of symbiosis, co-prosperity, and mutual progress. It will promote more prosperity in the industry.

Chaochai also pays great attention to social welfare undertakings, actively making donations in the face of major disasters such as earthquakes, snowstorms, and floods, and actively donates donations to welfare institutions in Chaoyang City, etc., assisting the poor in Chaoyang County, Shengli Township, and Gend Village to demonstrate a good corporate society. Public welfare image. On May 12, 2008, a magnitude 8 earthquake struck in Wenchuan, Sichuan Province, which affected the leaders of Chaochai Company and the employees. The company actively donated money, employees made voluntary donations, donated blood for free, and the party members enthusiastically paid “special party fees”. In only half a month's time, it accumulatively contributed 443,402 yuan and expressed practical assistance to the people in the disaster-stricken areas in Wenchuan.

Gunde Township is the target of the DPRK’s efforts to help poor people in early 2002. Over the years, they have donated more than one million yuan to build ponds, construct date forests, and repair roads. In the spring, they send seeds and fertilizers to them. They donated materials such as rice noodles and cotton-padded clothes, donated teaching computers for elementary schools, and aided poor students. Under the selfless assistance of Chao Chai, the production and life of the peasant brothers in Gende Township have been greatly improved. The quality of teaching in Gunden Township Middle School is among the highest in Chaoyang County, and the economic development of Gend Village has also undergone rapid changes. It is particularly worth mentioning here that on March 18, 2007, after Chaoyang suffered a 50-year invasion of Blizzard, Chaochai Weifu Group, an outstanding supplier for many years, delivered charcoal to the people of Gengde Township after the snowstorm. 100 bags of donated clothing and 100,000 yuan were donated. At that time, Chen Xuejun, deputy party secretary of Weifu Company, said: "The cooperation between Weifu and Chaochao has already surpassed the general matching relationship and economic relations, but rises to a cultural level and rises to a full range of cooperation. In Yufu's many years of cooperation with Chaochao, we would like to express our deep friendship for the people of the host manufacturers.

In 2007, Zhachai launched a large-scale charity program “Caring for the Western Waving and Hope for Greater China”. Every sale of a diesel engine draws 3 yuan from it to the Western Hope Project. At present, for each of the four provinces of Ningxia, Qinghai, Gansu, and Shaanxi, each hopes to renovate and expand a Hope Primary School to benefit the 1,500 Western Waders so that they will receive better opportunities for education. In 2008, Zhachai also launched the “Focus on Dharma Charity to Win West Hope Tour” with the theme of caring for Chaochao users, creating a free opportunity for users to visit Qinghai Chaochai Hope Primary School, and leading their children to local communities in Qinghai. The children "cooked up" to experience the study and life of the western baby. At the same time, they advocated more people to care for the western baby, pay attention to the hope of the west, and spread love and responsibility more widely.

Dongfeng Chaochai
Carry out charity activities for “Caring for Western Wages and Hope for Greater China” to build four Hope Primary Schools in western provinces

Harmony with Employees: Building Up the Ladder of Career Growth

To fulfill social responsibilities and build "harmonious Zhaochai", we must also adhere to the core of "people-oriented" and give top priority to employees' interests. This is fundamental to the success of the business.

While paying close attention to the natural environment and social responsibility, Daw Chai also recognizes its own responsibilities to its employees. Zhachai insists on the first place of employees, and from the perspective of understanding people, respecting people, and nurturing people, has always been committed to the growth of employees. “As long as Zhaochai, everyone is a talented person,” Zhao Zhuang, Zhaochao’s general manager, inspired the growth of a group of employees. It has also been the goal pursued by Chaochao’s personnel training. Chaochai formed a learning organization, strived to become a learning staff, vigorously carried out training, technical contests, job skills competitions, and established employee salary promotion mechanisms. In the middle of the staff, Chaochai gradually formed a ratio of learning, learning, driving, helping, and super. Learning the competitive atmosphere has formed a rolling tide of researching technology, creating excellence, striving for excellence, and forming a good situation for the common development of enterprises and employees. Among them, Chaochao’s career design started in 2006, was gradually launched in 2007, and was fully implemented in 2008. The career design of employees has become the most beautiful one.

Li Zhiguang, who graduated in 2003, went to work with Chaochai for seven years. After earning his professional career design, he earnestly studied and worked hard. His salary rank has risen to 26 posts from the original 16 posts, and his income has increased dramatically. A technician has grown into a skilled engineer in the technical center, and his work is more enthusiastic. In 2007, Dong Yang, who graduated from Zhangjiajie Aviation Academy, became a operative of the production line of Chaochai Metalworking Factory No.3. For a period of time that had just arrived, Dong Yang was not active. He had to wait for the master every day to teach the operation techniques of each procedure and repeatedly urged him to practice. After he learned about the career design content, the work became more active than before, and he also put forward many good improvement programs. In just one year, he successfully upgraded from 11 to 12 posts and was able to become proficient. Operate four processes.

Chaochao’s professional career design plan for employees includes R&D personnel, process technology, general professional staff, and management personnel. They include academic qualifications, professional titles, working years, performance appraisal, training, skills competitions, project achievements, and honors. The “Standing Criteria for Staff Career Careers” was formulated to quantify and unify the qualifications of various types of personnel, and gradually established a variety of channels for the rapid growth of talents and a long-term compensation growth mechanism with market competitiveness. Such a complete set of talents with performance, income growth, performance promotion, assessment and promotion mechanism will enable employees to fully exert their work passion and creativity. Just as Zheng Xiaoling, party secretary of Chaochai Township, said: “The career design has given each employee a reassurance pill and built a ladder of growth. The employees will be on the stage and show themselves to the fullest, letting each day be filled with their own. Goals and challenges."

The career design of employees has made the staff's human resources continue to appreciate, and the caring projects that are implemented by Chaochai have made the employees more comfortable, more at ease, and more at ease. Continuously beautify the production site, continuously renovate dust removal, noise reduction and other key work locations, locker rooms and restrooms that affect the physical and mental health of employees, create a harmonious working environment for employees, and establish a “Employee Warmer Engineering Fund” to regularly perform work for difficult employees. Visits to condolences, help and assistance, annual handling of “five risks and one bonus” for family members, family property insurance, group insurance for women workers, birth of employees, etc., and funding for all employees to conduct comprehensive health examinations and establish health records in each Give more care to employees. Guo Jiancun of the 4D Machine Plus Branch Factory found out that he had kidney disease in the medical examination organised by the company. The company also provided medical insurance for the employees, supplemented medical insurance for serious illnesses, and cared for employee health insurance, making him tens of thousands of dollars worth of medical care. Fees were compensated. The daughter of Chen Fengxiang, the director of the automatic line workshop of Chaochai 102 Machine Addition Factory, had suffered from cerebral palsy since childhood and became a major problem. It was the coordination and contact of the Chaochai Trade Union and helped Chen Fengxiang’s daughter to go to school to dream. The son of Bao Jingdong of the Purchasing Department suffered from leukemia. Chao Chai called on the staff to actively donate and give love, and raised more than 10 million in more than 10 days. This trivial matter warms the hearts of employees, embodies the feelings of employees, and brings together the strength of employees. In the deep care, the company and its employees have achieved harmonious development.

Shi Ziyi, a master of international management and known as the “Father of Automation in Taiwan,” commented Daw Chai: “This is a dynamic company and a responsible company.” Yes, it is because of its high sense of responsibility. , and in practice bravely assume social responsibility, Chaochai was in the respect of the community from scratch, from zero to fifty, but also from the half century to a century-long foundation.

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