Heavy trucks are crazy to sell dealers but not happy


The heavy trucks are selling crazy, and many of the heavy truck manufacturers' production schedules are scheduled for March 2017.

The sales of heavy trucks are so good. Some local distributors find it difficult to do so. Why is this? On December 4, 2016, the reporter went to field interviews in Harbin, Changchun, and Shandong and heard a number of different voices.


Most heavy truck schedule <br> <br> this year to next year, how good sales of heavy trucks, rose to what extent?

Xiao Bian learned from a liberation brand dealer in Changchun that this dealer had sales of more than 600 units this year, and the sales target set at the beginning of the year was 300 units, which exceeded the sales volume at the beginning of the year by more than one time. Moreover, orders for this year have been scheduled for production until the end of February 2017, and sales are really no longer possible. According to Fangde.com, there are 7 distributors of FAW Jiefang in Jilin. This year, the sales volume of the entire Jiefang brand in Jilin is around 3,500, and the demand for heavy trucks in Jilin is between 5000-6000 units.


"Not only is it difficult to obtain a car to liberate, even heavy trucks and Shaanxi Automobile are hard to find in Jilin." A dealer told reporters that this year's heavy truck sales have shown a trend of rising, especially since August, heavy trucks Sales are better than one day a day, many brands of dealers are sold out of stock, and most of the sources are scheduled to February 2017, and some even came to March.

Similarly, a liberation dealer in Suihua, Heilongjiang Province, has sold 1976 vehicles this year, which is 2.3 times the annual sales of 850 vehicles, and the same schedule was scheduled for March 2017.

At a dealership in Auman, Heze, Shandong, Fangde.com also received news of a significant increase in sales, and the same schedule was scheduled for March 2017.

Why is the sales volume soaring?


The sales volume increased more than two times, and the scheduling was scheduled for March 2017. The sales of heavy trucks are indeed very hot. In the face of the hot heavy truck market, some dealers are full of concerns.

What are these distributors worried about?

"Although this year's heavy truck sales are very good, but we have a lot of dealers to face the problem." A dealer told reporters that, first, because this year's sales are relatively good, some heavy trucks have sold off the goods, scheduling are discharged to In March 2017, while some users paid a deposit, they waited for production for too long. Some users may face the problem of some users’ breach of contract due to rush to production or other situations in the heavy truck market next year, which will affect the company’s Sales problem. Some dealers who have foreseen this problem have started to increase the amount of the deposit.

Second, sales in the heavy-duty truck market have been increasing this year, and sales of many heavy-duty trucks are multiplying. Although the sales volume has increased, the market share of some heavy trucks has declined. “Our previous market share was about 60%, but although this year's sales have increased, but the market share has dropped to 10 percentage points, only about 50%,” a certain brand heavy truck dealer told Fang Dewang.

Before that, the market was relatively stable, and the share of other brands was not high, because some heavy trucks sold off the goods, and other brands took advantage of the market and occupied a certain market. A liberation dealer told the reporter that one of its customers had only bought liberation heavy trucks for 18 years. In November, the customer expanded its operations. The liberation of heavy truck sales was relatively good to sell off the goods. The production was scheduled to be completed in March 2017. Instead, they bought 6 Shaanxi Auto heavy trucks.


"We are not only losing orders for 6 heavy trucks, but the ones most likely to lose are the customers." Talking about this matter, the dealer is very helpless, because the production capacity can not keep up, many customers turn to buy Other brands of products will have a certain impact on the brand. If another brand wins word of mouth among users, it will change the entire market structure, and the lost market will be hard to win back.

For this issue, some heavy-duty truck companies are so arranged. "Product capacity can not keep up, companies can only be targeted for distribution, the priority of product supply to the provinces with low market share, first increase market share, for provinces with high market share, product delays, and other markets tend to stabilize , and then to repair the market." The head of a heavy truck company told reporters.

Heavy trucks sell out of stock, dealers are happy and worried. Dealer's concerns are not without reason. How to resolve these “seclusions” behind the dramatic increase in heavy truck sales? Heavy truck companies and dealers should work together to find some countermeasures to resolve some of the risks that may arise.

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