In the face of a fiercely competitive market, why can the price of accessories for 4S stores remain high? The original parts that should have been sold only in the 4S shop, why are they appearing at the auto parts dealers that are not authorized to sell?
Insurance purchase monopoly market has become a "hidden rule"
It is popular in the auto industry: After disassembling a new car and selling accessories in the 4S store, it is possible to sell the price of two new cars. Obviously, the high service prices of 4S stores are already the “hidden rules†of the automotive industry.
Wang Min, a director of the Jilin Provincial Automobile Association and a car expert, told the reporter that there are contractual regulations between the automobile manufacturers and the 4S stores that do not allow 4S stores to purchase spare parts on the market, nor to allow the spare parts to be sold by the original factory to be sold. Will be heavily penalized and even cancel 4S shop qualifications.
This in fact caused the monopoly of car manufacturers and 4S shops to auto parts. In recent years, the 4S shop car sales profit compression, making 4S shop can only seek new profit growth point in the maintenance. This is the main reason why the price of replacing parts in an automobile 4S shop is much higher than that of ordinary parts.
Secondly, due to the high quality and technical level of the repair workers hired by auto 4S shops, the time spent on their work is far more than that of ordinary auto repair factories.
In addition, a survey by the reporter found that owners who choose to go to the 4S store for vehicle maintenance and repair are mainly concentrated in groups that insure the vehicles. As some insurance companies launched the “specified special repair factory insurance + car damage insurance†combination service project, the insurance company paid most of the repair costs, so this part of the owner does not “distressed†with the high service cost of the 4S shop.
Mr. Tang, a Beijing-based car owner who has been driving for two years in the past, told reporters that apart from the simple tricks in the past two years, only a bumper crash was reported. Afterwards, he went to the 4S shop designated by the insurance company to repair and replace the bumper. The price was 2,000 yuan. about. After indemnity by the insurance company, he actually spent only a few hundred dollars.
Cheap and good? High imitation parts, on behalf of the workpiece flooding the market "1.8L displacement manual block Polaris transmission, to ensure that the original parts. Advance booking, on-site delivery." "Volkswagen Bora front and rear brake pads, only 120 yuan, 130 yuan, guarantee The original factory.†The reporter came as a buyer in the Auto Trade City located in Zhengyang Street, Changchun City, where a variety of brands of auto parts business are gathered. Business is hot and many owners purchase parts here.
Original parts are only available in car manufacturers and 4S shop cars. How does the so-called "original parts" that are widely distributed in the auto parts market enter the market?
Wang Hao told reporters that the car is a highly integrated product, the vehicle is composed of tens of thousands of parts, if all the parts are produced by the auto manufacturer alone, it is not in line with market laws, but also a waste of resources. Therefore, automobile manufacturers will authorize technology-clearing manufacturers to produce parts. The produced parts are purchased and installed by the automobile production companies on the vehicle in accordance with the order form, which will surely produce a small number of parts. These have become the so-called “original parts†in the market.
The difference between the parts supplied to the automobile manufacturers and the "original parts" in the market is like the difference between "export-export-domestic goods" and direct-selling domestic goods. Although the production of raw materials, production standards are basically the same, but in terms of workmanship, precision, "the quality of 'export to domestic exports' will be slightly higher than direct sales of domestic goods." Changchun City, Andy Street, a garage owner of the two interpretation of the original so Differences between parts.
Wang boss told reporters that in the past two years in the auto parts market there is also a high copy. From the appearance point of view, high imitation parts and original parts are almost exactly the same, it is difficult for ordinary consumers to discern the authenticity without the use of vehicles, and the appearance of such commodities makes the auto parts market that is already mixed.
Whether the original parts can be “bright and honest†in the circulation market, due to the monopoly of raw materials, the price of auto parts and accessories in 4S stores is inflated. In recent days, there has been a rising demand for “distribution of original parts to the marketâ€. Is the original part of the product circulated in the market feasible?
Wang Hao stated that between the automobile manufacturers and the 4S stores, it is forbidden to contract out-of-sale parts for the original factory to sell. On the one hand, the manufacturer considers the safety of the vehicle because if the production of auto parts is released, Parts that are produced by a large number of cohabitation manufacturers will appear in the market together with the original parts, and it is difficult to distinguish them. Once the owners purchase and install such parts, it is difficult to ensure the safety of the car. Another reason is that for the protection of intellectual property rights of automobile manufacturers, many parts and components are designed and developed even if they are not produced by automobile manufacturers, and special personnel are assigned to supervise the production of the bidding companies. The production process and production quantities are all Under its supervision.
Researcher Zong Shouyun of the Consumers Association of Jilin Province believes that if the original parts are completely released and circulated in the market, it will inevitably cause a greater spread of so-called high-mimicry parts, and the prices of high-mimicry parts and common deputy parts will also be easier to fight. With the banner of “original partsâ€, the market is not only easy to regulate, but it is even more complicated and difficult to manage.
Zong Shouyun also believes that as a technology-intensive commodity, automobiles need not only consumer associations and relevant law enforcement agencies to supervise them, but also require the participation of technical assessment agencies. In the process of handling complaints and disputes, the Consumer Protection Association is not in a position to conduct a complete and quantitative disassembly evaluation of the complaint vehicles one by one. Therefore, it is necessary to establish a professional auto technical appraisal agency and mechanism that can cover the whole country. However, such a mechanism requires high technical strength and it is difficult to establish in a short time.
Insurance purchase monopoly market has become a "hidden rule"
It is popular in the auto industry: After disassembling a new car and selling accessories in the 4S store, it is possible to sell the price of two new cars. Obviously, the high service prices of 4S stores are already the “hidden rules†of the automotive industry.
Wang Min, a director of the Jilin Provincial Automobile Association and a car expert, told the reporter that there are contractual regulations between the automobile manufacturers and the 4S stores that do not allow 4S stores to purchase spare parts on the market, nor to allow the spare parts to be sold by the original factory to be sold. Will be heavily penalized and even cancel 4S shop qualifications.
This in fact caused the monopoly of car manufacturers and 4S shops to auto parts. In recent years, the 4S shop car sales profit compression, making 4S shop can only seek new profit growth point in the maintenance. This is the main reason why the price of replacing parts in an automobile 4S shop is much higher than that of ordinary parts.
Secondly, due to the high quality and technical level of the repair workers hired by auto 4S shops, the time spent on their work is far more than that of ordinary auto repair factories.
In addition, a survey by the reporter found that owners who choose to go to the 4S store for vehicle maintenance and repair are mainly concentrated in groups that insure the vehicles. As some insurance companies launched the “specified special repair factory insurance + car damage insurance†combination service project, the insurance company paid most of the repair costs, so this part of the owner does not “distressed†with the high service cost of the 4S shop.
Mr. Tang, a Beijing-based car owner who has been driving for two years in the past, told reporters that apart from the simple tricks in the past two years, only a bumper crash was reported. Afterwards, he went to the 4S shop designated by the insurance company to repair and replace the bumper. The price was 2,000 yuan. about. After indemnity by the insurance company, he actually spent only a few hundred dollars.
Cheap and good? High imitation parts, on behalf of the workpiece flooding the market "1.8L displacement manual block Polaris transmission, to ensure that the original parts. Advance booking, on-site delivery." "Volkswagen Bora front and rear brake pads, only 120 yuan, 130 yuan, guarantee The original factory.†The reporter came as a buyer in the Auto Trade City located in Zhengyang Street, Changchun City, where a variety of brands of auto parts business are gathered. Business is hot and many owners purchase parts here.
Original parts are only available in car manufacturers and 4S shop cars. How does the so-called "original parts" that are widely distributed in the auto parts market enter the market?
Wang Hao told reporters that the car is a highly integrated product, the vehicle is composed of tens of thousands of parts, if all the parts are produced by the auto manufacturer alone, it is not in line with market laws, but also a waste of resources. Therefore, automobile manufacturers will authorize technology-clearing manufacturers to produce parts. The produced parts are purchased and installed by the automobile production companies on the vehicle in accordance with the order form, which will surely produce a small number of parts. These have become the so-called “original parts†in the market.
The difference between the parts supplied to the automobile manufacturers and the "original parts" in the market is like the difference between "export-export-domestic goods" and direct-selling domestic goods. Although the production of raw materials, production standards are basically the same, but in terms of workmanship, precision, "the quality of 'export to domestic exports' will be slightly higher than direct sales of domestic goods." Changchun City, Andy Street, a garage owner of the two interpretation of the original so Differences between parts.
Wang boss told reporters that in the past two years in the auto parts market there is also a high copy. From the appearance point of view, high imitation parts and original parts are almost exactly the same, it is difficult for ordinary consumers to discern the authenticity without the use of vehicles, and the appearance of such commodities makes the auto parts market that is already mixed.
Whether the original parts can be “bright and honest†in the circulation market, due to the monopoly of raw materials, the price of auto parts and accessories in 4S stores is inflated. In recent days, there has been a rising demand for “distribution of original parts to the marketâ€. Is the original part of the product circulated in the market feasible?
Wang Hao stated that between the automobile manufacturers and the 4S stores, it is forbidden to contract out-of-sale parts for the original factory to sell. On the one hand, the manufacturer considers the safety of the vehicle because if the production of auto parts is released, Parts that are produced by a large number of cohabitation manufacturers will appear in the market together with the original parts, and it is difficult to distinguish them. Once the owners purchase and install such parts, it is difficult to ensure the safety of the car. Another reason is that for the protection of intellectual property rights of automobile manufacturers, many parts and components are designed and developed even if they are not produced by automobile manufacturers, and special personnel are assigned to supervise the production of the bidding companies. The production process and production quantities are all Under its supervision.
Researcher Zong Shouyun of the Consumers Association of Jilin Province believes that if the original parts are completely released and circulated in the market, it will inevitably cause a greater spread of so-called high-mimicry parts, and the prices of high-mimicry parts and common deputy parts will also be easier to fight. With the banner of “original partsâ€, the market is not only easy to regulate, but it is even more complicated and difficult to manage.
Zong Shouyun also believes that as a technology-intensive commodity, automobiles need not only consumer associations and relevant law enforcement agencies to supervise them, but also require the participation of technical assessment agencies. In the process of handling complaints and disputes, the Consumer Protection Association is not in a position to conduct a complete and quantitative disassembly evaluation of the complaint vehicles one by one. Therefore, it is necessary to establish a professional auto technical appraisal agency and mechanism that can cover the whole country. However, such a mechanism requires high technical strength and it is difficult to establish in a short time.
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